Brevo vs Marketo
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Brevo offers more features (95 vs 44) and more integrations (99 vs 25). Starting price: Brevo at $9/mo vs Marketo at $895/mo. Brevo has 92 unique features while Marketo has 41 unique features, with 3 features in common.
| Brevo | Marketo | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 95 | 44 |
| AI-Powered Features | 9 | 1 |
| Starting Price | $9/mo | $895/mo |
| Pricing Tiers | 10 | 3 |
| Integrations | 99 | 25 |
| Shared Features | 3 | |
| Shared Integrations | 12 | |
| Data Quality | 97% | 72% |
Feature Comparison by Category
ABM (0 vs 1)
| Feature | Brevo | Marketo |
|---|---|---|
| Account-Based Marketing |
AI (7 vs 0)
| Feature | Brevo | Marketo |
|---|---|---|
| AI Contact & Company Enrichment | ||
| AI Content Generator | ||
| AI Conversations Assistant | ||
| AI Data Analyst | ||
| AI Send Time Optimization | ||
| Aura AI Assistant | ||
| Predictive Segmentation |
Administration (0 vs 1)
| Feature | Brevo | Marketo |
|---|---|---|
| Multi-Instance Management |
Advertising (2 vs 0)
| Feature | Brevo | Marketo |
|---|---|---|
| Facebook Lead Ads Integration | ||
| Google Ads Audience Sync |
Analytics (9 vs 8)
| Feature | Brevo | Marketo |
|---|---|---|
| Advanced Email Reporting | ||
| Attribution Modeling | ||
| Basic Reporting & Analytics | ||
| Campaign Comparison Reports | ||
| Channel Insights | ||
| Click Heatmaps | ||
| Conversion Tracking | ||
| Custom Reports | ||
| Dashboards & Data Exploration | ||
| Geography & Device Reports | ||
| Google Analytics Integration | ||
| Lead Source Tracking | ||
| Predictive Analytics | ||
| Program Performance | ||
| Revenue Cycle Analytics |
Automation (0 vs 3)
| Feature | Brevo | Marketo |
|---|---|---|
| Engagement Programs | ||
| Smart Campaigns | ||
| Trigger Campaigns |
Billing (1 vs 0)
| Feature | Brevo | Marketo |
|---|---|---|
| Pay-As-You-Go Email Credits |
Branding (1 vs 0)
| Feature | Brevo | Marketo |
|---|---|---|
| Brevo Logo Removal |
CRM (1 vs 1)
| Feature | Brevo | Marketo |
|---|---|---|
| CRM (Contact Management) | ||
| Lead Database |
Compliance (1 vs 1)
| Feature | Brevo | Marketo |
|---|---|---|
| GDPR Compliance | ||
| GDPR Compliance Tools |
Contact Management (5 vs 0)
| Feature | Brevo | Marketo |
|---|---|---|
| AI Segmentation | ||
| Advanced Segmentation | ||
| Contact Import & Export | ||
| Contact Lists & Tags | ||
| Contact Scoring |
Content (0 vs 1)
| Feature | Brevo | Marketo |
|---|---|---|
| Content Management |
Conversations (8 vs 0)
| Feature | Brevo | Marketo |
|---|---|---|
| Chat Ratings | ||
| Chatbot Builder | ||
| Facebook Messenger Integration | ||
| Instagram Direct Integration | ||
| Live Chat Widget | ||
| Targeted Chat Messages | ||
| Universal Inbox | ||
| Visitor Intelligence |
Customization (0 vs 1)
| Feature | Brevo | Marketo |
|---|---|---|
| Custom Activities |
Data Management (7 vs 2)
| Feature | Brevo | Marketo |
|---|---|---|
| Brevo Data Platform | ||
| Custom Data Integrations | ||
| Custom Objects | ||
| Data Preparation Rules | ||
| Identity Resolution | ||
| Lead Deduplication | ||
| Person Source Tracking | ||
| Scoring Library (RFM/LTV) | ||
| Universal Data Model |
Developer Tools (5 vs 0)
| Feature | Brevo | Marketo |
|---|---|---|
| CMS Integrations | ||
| RESTful API | ||
| SDKs & Libraries | ||
| SMTP Relay | ||
| Webhooks |
Ecommerce (3 vs 0)
| Feature | Brevo | Marketo |
|---|---|---|
| Abandoned Cart Recovery | ||
| Ecommerce Features | ||
| Product Recommendations |
Email (0 vs 5)
| Feature | Brevo | Marketo |
|---|---|---|
| Batch Campaigns | ||
| Bounce Management | ||
| Email Deliverability | ||
| Email Marketing | ||
| Email Templates |
Email Marketing (7 vs 0)
| Feature | Brevo | Marketo |
|---|---|---|
| Dedicated IP Address | ||
| Drag & Drop Email Editor | ||
| Dynamic Content & Personalization | ||
| Email Campaigns | ||
| Email Deliverability Tools | ||
| Email Templates | ||
| HTML Email Editor |
Events (0 vs 1)
| Feature | Brevo | Marketo |
|---|---|---|
| Event Management |
Integration (0 vs 2)
| Feature | Brevo | Marketo |
|---|---|---|
| API Access | ||
| Webhook Support |
Lead Capture (0 vs 1)
| Feature | Brevo | Marketo |
|---|---|---|
| Forms |
Lead Generation (2 vs 0)
| Feature | Brevo | Marketo |
|---|---|---|
| Landing Pages | ||
| Signup Forms |
Lead Management (0 vs 3)
| Feature | Brevo | Marketo |
|---|---|---|
| Lead Nurturing | ||
| Lead Scoring | ||
| Segmentation |
Loyalty (1 vs 0)
| Feature | Brevo | Marketo |
|---|---|---|
| Customer Loyalty Engine |
Marketing Automation (3 vs 0)
| Feature | Brevo | Marketo |
|---|---|---|
| Automation Templates | ||
| Cross-Channel Automation | ||
| Marketing Automation Workflows |
Messaging (2 vs 0)
| Feature | Brevo | Marketo |
|---|---|---|
| WhatsApp Business API Integration | ||
| WhatsApp Marketing Campaigns |
Mobile (2 vs 1)
| Feature | Brevo | Marketo |
|---|---|---|
| Mobile Apps | ||
| Mobile Marketing | ||
| Mobile Wallet Passes |
Optimization (1 vs 1)
| Feature | Brevo | Marketo |
|---|---|---|
| A/B Testing |
Personalization (0 vs 1)
| Feature | Brevo | Marketo |
|---|---|---|
| Dynamic Content |
Project Management (0 vs 1)
| Feature | Brevo | Marketo |
|---|---|---|
| Marketing Calendar |
Push Notifications (3 vs 0)
| Feature | Brevo | Marketo |
|---|---|---|
| Mobile Push Notifications | ||
| Popup Notifications | ||
| Web Push Notifications |
SMS Marketing (1 vs 0)
| Feature | Brevo | Marketo |
|---|---|---|
| SMS Marketing Campaigns |
Sales (9 vs 0)
| Feature | Brevo | Marketo |
|---|---|---|
| Brevo Phone | ||
| Brevo Video Conferencing | ||
| Meetings & Scheduling | ||
| Payment Collection for Meetings | ||
| Sales Automation | ||
| Sales Pipelines | ||
| Sales Reports & Forecasting | ||
| Shared Inbox | ||
| Task Management |
Sales Enablement (0 vs 1)
| Feature | Brevo | Marketo |
|---|---|---|
| Marketo Sales Insight |
Security (1 vs 3)
| Feature | Brevo | Marketo |
|---|---|---|
| Audit Trail | ||
| Role-Based Access Control | ||
| SSO & SAML Authentication | ||
| Two-Factor Authentication |
Social (0 vs 1)
| Feature | Brevo | Marketo |
|---|---|---|
| Social Media Integration |
Support (5 vs 0)
| Feature | Brevo | Marketo |
|---|---|---|
| Customer Success Manager | ||
| Deliverability Specialist Support | ||
| Email Support | ||
| Phone Support | ||
| Tailored Onboarding |
Team Collaboration (2 vs 0)
| Feature | Brevo | Marketo |
|---|---|---|
| Multi-Account Management | ||
| Multi-User Access |
Templates (0 vs 1)
| Feature | Brevo | Marketo |
|---|---|---|
| Campaign Templates |
Transactional Messaging (6 vs 0)
| Feature | Brevo | Marketo |
|---|---|---|
| Email Template Personalization | ||
| Extended Log Retention | ||
| Inbound Email Parsing | ||
| Transactional Email (SMTP & API) | ||
| Transactional SMS | ||
| Transactional WhatsApp |
Web (0 vs 2)
| Feature | Brevo | Marketo |
|---|---|---|
| Landing Page Templates | ||
| Landing Pages |
Workflow (0 vs 1)
| Feature | Brevo | Marketo |
|---|---|---|
| Campaign Cloning |
Unique Features
Only in Brevo (92)
Facebook Lead Ads Integration
Google Ads Audience Sync
AI Contact & Company Enrichment
AI Content Generator
AI Conversations Assistant
AI Data Analyst
AI Send Time Optimization
Aura AI Assistant
Predictive Segmentation
Advanced Email Reporting
Basic Reporting & Analytics
Campaign Comparison Reports
Click Heatmaps
Conversion Tracking
Dashboards & Data Exploration
Geography & Device Reports
Google Analytics Integration
Web & Event Tracking
Pay-As-You-Go Email Credits
Brevo Logo Removal
+ 72 more unique features
Only in Marketo (41)
Account-Based Marketing
Multi-Instance Management
Attribution Modeling
Channel Insights
Custom Reports
Lead Source Tracking
Predictive Analytics
Program Performance
Revenue Cycle Analytics
Web Tracking
Engagement Programs
Smart Campaigns
Trigger Campaigns
GDPR Compliance
Content Management
Lead Database
Custom Activities
Lead Deduplication
Person Source Tracking
Batch Campaigns
+ 21 more unique features
Want to build your own alternative to Brevo or Marketo?
Analyze it with Reap