Brevo vs Klaviyo
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Brevo offers more features (95 vs 45) and more integrations (99 vs 25). Starting price: Brevo at $9/mo vs Klaviyo at $20/mo. Brevo has 93 unique features while Klaviyo has 43 unique features, with 2 features in common.
| Brevo | Klaviyo | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 95 | 45 |
| AI-Powered Features | 9 | 7 |
| Starting Price | $9/mo | $20/mo |
| Pricing Tiers | 10 | 4 |
| Integrations | 99 | 25 |
| Shared Features | 2 | |
| Shared Integrations | 15 | |
| Data Quality | 97% | 73% |
Feature Comparison by Category
AI (7 vs 0)
| Feature | Brevo | Klaviyo |
|---|---|---|
| AI Contact & Company Enrichment | ||
| AI Content Generator | ||
| AI Conversations Assistant | ||
| AI Data Analyst | ||
| AI Send Time Optimization | ||
| Aura AI Assistant | ||
| Predictive Segmentation |
Advertising (2 vs 0)
| Feature | Brevo | Klaviyo |
|---|---|---|
| Facebook Lead Ads Integration | ||
| Google Ads Audience Sync |
Analytics (9 vs 9)
| Feature | Brevo | Klaviyo |
|---|---|---|
| Advanced Email Reporting | ||
| Basic Reporting & Analytics | ||
| Behavioral Tracking | ||
| Campaign Comparison Reports | ||
| Churn Prediction | ||
| Click Heatmaps | ||
| Conversion Tracking | ||
| Customer Journey Mapping | ||
| Dashboards & Data Exploration | ||
| Deliverability Monitoring | ||
| Email Performance Insights | ||
| Geography & Device Reports | ||
| Google Analytics Integration | ||
| Predictive Analytics | ||
| Reporting Dashboard |
Automation (0 vs 4)
| Feature | Brevo | Klaviyo |
|---|---|---|
| Automation Workflows | ||
| Lead Scoring | ||
| Segmentation | ||
| Snapshot Campaigns |
Billing (1 vs 0)
| Feature | Brevo | Klaviyo |
|---|---|---|
| Pay-As-You-Go Email Credits |
Branding (1 vs 0)
| Feature | Brevo | Klaviyo |
|---|---|---|
| Brevo Logo Removal |
CRM (1 vs 0)
| Feature | Brevo | Klaviyo |
|---|---|---|
| CRM (Contact Management) |
Collaboration (0 vs 2)
| Feature | Brevo | Klaviyo |
|---|---|---|
| Marketing Calendar | ||
| Team Collaboration |
Compliance (1 vs 3)
| Feature | Brevo | Klaviyo |
|---|---|---|
| Customer Data Rights | ||
| Email Compliance | ||
| GDPR Compliance Tools | ||
| SMS Compliance |
Contact Management (5 vs 0)
| Feature | Brevo | Klaviyo |
|---|---|---|
| AI Segmentation | ||
| Advanced Segmentation | ||
| Contact Import & Export | ||
| Contact Lists & Tags | ||
| Contact Scoring |
Conversations (8 vs 0)
| Feature | Brevo | Klaviyo |
|---|---|---|
| Chat Ratings | ||
| Chatbot Builder | ||
| Facebook Messenger Integration | ||
| Instagram Direct Integration | ||
| Live Chat Widget | ||
| Targeted Chat Messages | ||
| Universal Inbox | ||
| Visitor Intelligence |
Data (0 vs 4)
| Feature | Brevo | Klaviyo |
|---|---|---|
| Backpopulation | ||
| Custom Properties | ||
| Customer Data Platform | ||
| Event Tracking |
Data Management (7 vs 0)
| Feature | Brevo | Klaviyo |
|---|---|---|
| Brevo Data Platform | ||
| Custom Data Integrations | ||
| Custom Objects | ||
| Data Preparation Rules | ||
| Identity Resolution | ||
| Scoring Library (RFM/LTV) | ||
| Universal Data Model |
Deliverability (0 vs 1)
| Feature | Brevo | Klaviyo |
|---|---|---|
| IP Warming |
Design (0 vs 2)
| Feature | Brevo | Klaviyo |
|---|---|---|
| Brand Consistency | ||
| Template Library |
Developer (0 vs 2)
| Feature | Brevo | Klaviyo |
|---|---|---|
| API Access | ||
| Webhooks |
Developer Tools (5 vs 0)
| Feature | Brevo | Klaviyo |
|---|---|---|
| CMS Integrations | ||
| RESTful API | ||
| SDKs & Libraries | ||
| SMTP Relay | ||
| Webhooks |
Ecommerce (3 vs 0)
| Feature | Brevo | Klaviyo |
|---|---|---|
| Abandoned Cart Recovery | ||
| Ecommerce Features | ||
| Product Recommendations |
Email (0 vs 1)
| Feature | Brevo | Klaviyo |
|---|---|---|
| Email Marketing |
Email Marketing (7 vs 0)
| Feature | Brevo | Klaviyo |
|---|---|---|
| Dedicated IP Address | ||
| Drag & Drop Email Editor | ||
| Dynamic Content & Personalization | ||
| Email Campaigns | ||
| Email Deliverability Tools | ||
| Email Templates | ||
| HTML Email Editor |
Engagement (0 vs 2)
| Feature | Brevo | Klaviyo |
|---|---|---|
| Forms & Popups | ||
| Preference Center |
Integration (0 vs 1)
| Feature | Brevo | Klaviyo |
|---|---|---|
| Audience Export |
Lead Generation (2 vs 0)
| Feature | Brevo | Klaviyo |
|---|---|---|
| Landing Pages | ||
| Signup Forms |
List Management (0 vs 2)
| Feature | Brevo | Klaviyo |
|---|---|---|
| List Management | ||
| Unsubscribe Management |
Loyalty (1 vs 0)
| Feature | Brevo | Klaviyo |
|---|---|---|
| Customer Loyalty Engine |
Marketing Automation (3 vs 0)
| Feature | Brevo | Klaviyo |
|---|---|---|
| Automation Templates | ||
| Cross-Channel Automation | ||
| Marketing Automation Workflows |
Messaging (2 vs 3)
| Feature | Brevo | Klaviyo |
|---|---|---|
| Push Notifications | ||
| SMS Marketing | ||
| SMS Shortcode | ||
| WhatsApp Business API Integration | ||
| WhatsApp Marketing Campaigns |
Mobile (2 vs 1)
| Feature | Brevo | Klaviyo |
|---|---|---|
| Mobile App | ||
| Mobile Apps | ||
| Mobile Wallet Passes |
Optimization (1 vs 3)
| Feature | Brevo | Klaviyo |
|---|---|---|
| A/B Testing | ||
| Predictive Sending | ||
| Smart Send Time |
Personalization (0 vs 3)
| Feature | Brevo | Klaviyo |
|---|---|---|
| Dynamic Content | ||
| Multi-Language Support | ||
| Next Best Action |
Push Notifications (3 vs 0)
| Feature | Brevo | Klaviyo |
|---|---|---|
| Mobile Push Notifications | ||
| Popup Notifications | ||
| Web Push Notifications |
SMS Marketing (1 vs 0)
| Feature | Brevo | Klaviyo |
|---|---|---|
| SMS Marketing Campaigns |
Sales (9 vs 0)
| Feature | Brevo | Klaviyo |
|---|---|---|
| Brevo Phone | ||
| Brevo Video Conferencing | ||
| Meetings & Scheduling | ||
| Payment Collection for Meetings | ||
| Sales Automation | ||
| Sales Pipelines | ||
| Sales Reports & Forecasting | ||
| Shared Inbox | ||
| Task Management |
Security (1 vs 1)
| Feature | Brevo | Klaviyo |
|---|---|---|
| Authentication Monitoring | ||
| SSO & SAML Authentication |
Support (5 vs 0)
| Feature | Brevo | Klaviyo |
|---|---|---|
| Customer Success Manager | ||
| Deliverability Specialist Support | ||
| Email Support | ||
| Phone Support | ||
| Tailored Onboarding |
Targeting (0 vs 1)
| Feature | Brevo | Klaviyo |
|---|---|---|
| Geolocation Targeting |
Team Collaboration (2 vs 0)
| Feature | Brevo | Klaviyo |
|---|---|---|
| Multi-Account Management | ||
| Multi-User Access |
Transactional Messaging (6 vs 0)
| Feature | Brevo | Klaviyo |
|---|---|---|
| Email Template Personalization | ||
| Extended Log Retention | ||
| Inbound Email Parsing | ||
| Transactional Email (SMTP & API) | ||
| Transactional SMS | ||
| Transactional WhatsApp |
Unique Features
Only in Brevo (93)
Facebook Lead Ads Integration
Google Ads Audience Sync
AI Contact & Company Enrichment
AI Content Generator
AI Conversations Assistant
AI Data Analyst
AI Send Time Optimization
Aura AI Assistant
Predictive Segmentation
Advanced Email Reporting
Basic Reporting & Analytics
Campaign Comparison Reports
Click Heatmaps
Conversion Tracking
Dashboards & Data Exploration
Geography & Device Reports
Google Analytics Integration
Web & Event Tracking
Pay-As-You-Go Email Credits
Brevo Logo Removal
+ 73 more unique features
Only in Klaviyo (43)
Behavioral Tracking
Churn Prediction
Customer Journey Mapping
Deliverability Monitoring
Email Performance Insights
Predictive Analytics
Reporting Dashboard
Revenue Analytics
SMS Performance Analytics
Automation Workflows
Lead Scoring
Segmentation
Snapshot Campaigns
Marketing Calendar
Team Collaboration
Customer Data Rights
Email Compliance
SMS Compliance
Backpopulation
Custom Properties
+ 23 more unique features
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