Brevo vs Customer.io
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Brevo offers more features (95 vs 45) and more integrations (99 vs 30). Starting price: Brevo at $9/mo vs Customer.io at $50/mo. Brevo has 89 unique features while Customer.io has 39 unique features, with 6 features in common.
| Brevo | Customer.io | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 95 | 45 |
| AI-Powered Features | 9 | 2 |
| Starting Price | $9/mo | $50/mo |
| Pricing Tiers | 10 | 4 |
| Integrations | 99 | 30 |
| Shared Features | 6 | |
| Shared Integrations | 18 | |
| Data Quality | 97% | 73% |
Feature Comparison by Category
AI (7 vs 0)
| Feature | Brevo | Customer.io |
|---|---|---|
| AI Contact & Company Enrichment | ||
| AI Content Generator | ||
| AI Conversations Assistant | ||
| AI Data Analyst | ||
| AI Send Time Optimization | ||
| Aura AI Assistant | ||
| Predictive Segmentation |
Advertising (2 vs 0)
| Feature | Brevo | Customer.io |
|---|---|---|
| Facebook Lead Ads Integration | ||
| Google Ads Audience Sync |
Analytics (9 vs 5)
| Feature | Brevo | Customer.io |
|---|---|---|
| Advanced Email Reporting | ||
| Basic Reporting & Analytics | ||
| Campaign Comparison Reports | ||
| Click Heatmaps | ||
| Cohort Analysis | ||
| Conversion Tracking | ||
| Customer Success Dashboard | ||
| Dashboards & Data Exploration | ||
| Deliverability Analytics | ||
| Geography & Device Reports | ||
| Google Analytics Integration | ||
| Predictive Analytics | ||
| Web & Event Tracking |
Automation (0 vs 2)
| Feature | Brevo | Customer.io |
|---|---|---|
| Automation Workflows | ||
| Behavioral Triggers |
Billing (1 vs 0)
| Feature | Brevo | Customer.io |
|---|---|---|
| Pay-As-You-Go Email Credits |
Branding (1 vs 0)
| Feature | Brevo | Customer.io |
|---|---|---|
| Brevo Logo Removal |
CRM (1 vs 0)
| Feature | Brevo | Customer.io |
|---|---|---|
| CRM (Contact Management) |
Compliance (1 vs 2)
| Feature | Brevo | Customer.io |
|---|---|---|
| GDPR Compliance | ||
| GDPR Compliance Tools | ||
| Subscription Management |
Contact Management (5 vs 0)
| Feature | Brevo | Customer.io |
|---|---|---|
| AI Segmentation | ||
| Advanced Segmentation | ||
| Contact Import & Export | ||
| Contact Lists & Tags | ||
| Contact Scoring |
Contacts (0 vs 1)
| Feature | Brevo | Customer.io |
|---|---|---|
| List Management |
Conversations (8 vs 0)
| Feature | Brevo | Customer.io |
|---|---|---|
| Chat Ratings | ||
| Chatbot Builder | ||
| Facebook Messenger Integration | ||
| Instagram Direct Integration | ||
| Live Chat Widget | ||
| Targeted Chat Messages | ||
| Universal Inbox | ||
| Visitor Intelligence |
Data (0 vs 1)
| Feature | Brevo | Customer.io |
|---|---|---|
| Data Export |
Data Management (7 vs 2)
| Feature | Brevo | Customer.io |
|---|---|---|
| Brevo Data Platform | ||
| Custom Attributes | ||
| Custom Data Integrations | ||
| Custom Objects | ||
| Customer Data Platform | ||
| Data Preparation Rules | ||
| Identity Resolution | ||
| Scoring Library (RFM/LTV) | ||
| Universal Data Model |
Data Quality (0 vs 1)
| Feature | Brevo | Customer.io |
|---|---|---|
| Email Validation |
Deliverability (0 vs 3)
| Feature | Brevo | Customer.io |
|---|---|---|
| Bounce Management | ||
| Dedicated IP | ||
| IP Warming |
Design (0 vs 1)
| Feature | Brevo | Customer.io |
|---|---|---|
| Drag-and-Drop Builder |
Developer Tools (5 vs 0)
| Feature | Brevo | Customer.io |
|---|---|---|
| CMS Integrations | ||
| RESTful API | ||
| SDKs & Libraries | ||
| SMTP Relay | ||
| Webhooks |
Ecommerce (3 vs 0)
| Feature | Brevo | Customer.io |
|---|---|---|
| Abandoned Cart Recovery | ||
| Ecommerce Features | ||
| Product Recommendations |
Email (0 vs 1)
| Feature | Brevo | Customer.io |
|---|---|---|
| Email Campaigns |
Email Marketing (7 vs 0)
| Feature | Brevo | Customer.io |
|---|---|---|
| Dedicated IP Address | ||
| Drag & Drop Email Editor | ||
| Dynamic Content & Personalization | ||
| Email Campaigns | ||
| Email Deliverability Tools | ||
| Email Templates | ||
| HTML Email Editor |
Forms (0 vs 1)
| Feature | Brevo | Customer.io |
|---|---|---|
| Form Builder |
Integration (0 vs 3)
| Feature | Brevo | Customer.io |
|---|---|---|
| API Access | ||
| SMTP Integration | ||
| Webhooks |
Journey (0 vs 1)
| Feature | Brevo | Customer.io |
|---|---|---|
| Journey Mapping |
Landing Pages (0 vs 1)
| Feature | Brevo | Customer.io |
|---|---|---|
| Landing Pages |
Lead Generation (2 vs 0)
| Feature | Brevo | Customer.io |
|---|---|---|
| Landing Pages | ||
| Signup Forms |
Localization (0 vs 1)
| Feature | Brevo | Customer.io |
|---|---|---|
| Multi-language Support |
Loyalty (1 vs 0)
| Feature | Brevo | Customer.io |
|---|---|---|
| Customer Loyalty Engine |
Marketing Automation (3 vs 0)
| Feature | Brevo | Customer.io |
|---|---|---|
| Automation Templates | ||
| Cross-Channel Automation | ||
| Marketing Automation Workflows |
Messaging (2 vs 1)
| Feature | Brevo | Customer.io |
|---|---|---|
| SMS Marketing | ||
| WhatsApp Business API Integration | ||
| WhatsApp Marketing Campaigns |
Mobile (2 vs 1)
| Feature | Brevo | Customer.io |
|---|---|---|
| Mobile App | ||
| Mobile Apps | ||
| Mobile Wallet Passes |
Notifications (0 vs 2)
| Feature | Brevo | Customer.io |
|---|---|---|
| In-App Messaging | ||
| Push Notifications |
Optimization (1 vs 3)
| Feature | Brevo | Customer.io |
|---|---|---|
| A/B Testing | ||
| Frequency Capping | ||
| Intelligent Send Time Optimization |
Personalization (0 vs 2)
| Feature | Brevo | Customer.io |
|---|---|---|
| Dynamic Content | ||
| Real-time Personalization |
Planning (0 vs 1)
| Feature | Brevo | Customer.io |
|---|---|---|
| Campaign Calendar |
Preferences (0 vs 1)
| Feature | Brevo | Customer.io |
|---|---|---|
| Channel Preference |
Push Notifications (3 vs 0)
| Feature | Brevo | Customer.io |
|---|---|---|
| Mobile Push Notifications | ||
| Popup Notifications | ||
| Web Push Notifications |
SMS Marketing (1 vs 0)
| Feature | Brevo | Customer.io |
|---|---|---|
| SMS Marketing Campaigns |
Sales (9 vs 0)
| Feature | Brevo | Customer.io |
|---|---|---|
| Brevo Phone | ||
| Brevo Video Conferencing | ||
| Meetings & Scheduling | ||
| Payment Collection for Meetings | ||
| Sales Automation | ||
| Sales Pipelines | ||
| Sales Reports & Forecasting | ||
| Shared Inbox | ||
| Task Management |
Security (1 vs 2)
| Feature | Brevo | Customer.io |
|---|---|---|
| Audit Logs | ||
| Role-Based Access Control | ||
| SSO & SAML Authentication |
Segmentation (0 vs 1)
| Feature | Brevo | Customer.io |
|---|---|---|
| Advanced Segmentation |
Sending (0 vs 2)
| Feature | Brevo | Customer.io |
|---|---|---|
| API-Based Messaging | ||
| Batch Sending |
Support (5 vs 0)
| Feature | Brevo | Customer.io |
|---|---|---|
| Customer Success Manager | ||
| Deliverability Specialist Support | ||
| Email Support | ||
| Phone Support | ||
| Tailored Onboarding |
Team Collaboration (2 vs 0)
| Feature | Brevo | Customer.io |
|---|---|---|
| Multi-Account Management | ||
| Multi-User Access |
Templates (0 vs 1)
| Feature | Brevo | Customer.io |
|---|---|---|
| Template Library |
Tracking (0 vs 2)
| Feature | Brevo | Customer.io |
|---|---|---|
| Event Tracking | ||
| UTM Parameter Tracking |
Transactional Messaging (6 vs 0)
| Feature | Brevo | Customer.io |
|---|---|---|
| Email Template Personalization | ||
| Extended Log Retention | ||
| Inbound Email Parsing | ||
| Transactional Email (SMTP & API) | ||
| Transactional SMS | ||
| Transactional WhatsApp |
Unique Features
Only in Brevo (89)
Facebook Lead Ads Integration
Google Ads Audience Sync
AI Contact & Company Enrichment
AI Content Generator
AI Conversations Assistant
AI Data Analyst
AI Send Time Optimization
Aura AI Assistant
Predictive Segmentation
Advanced Email Reporting
Basic Reporting & Analytics
Campaign Comparison Reports
Click Heatmaps
Dashboards & Data Exploration
Geography & Device Reports
Google Analytics Integration
Web & Event Tracking
Pay-As-You-Go Email Credits
Brevo Logo Removal
GDPR Compliance Tools
+ 69 more unique features
Only in Customer.io (39)
Cohort Analysis
Customer Success Dashboard
Deliverability Analytics
Predictive Analytics
Automation Workflows
Behavioral Triggers
GDPR Compliance
Subscription Management
List Management
Data Export
Custom Attributes
Customer Data Platform
Email Validation
Bounce Management
Dedicated IP
IP Warming
Drag-and-Drop Builder
Form Builder
API Access
SMTP Integration
+ 19 more unique features
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