Brand24 vs Sprout Social
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Brand24 offers more features (73 vs 42) and fewer integrations (23 vs 25). Starting price: Brand24 at $199/mo vs Sprout Social at $249/mo. Brand24 has 69 unique features while Sprout Social has 38 unique features, with 4 features in common.
| Brand24 | Sprout Social | |
|---|---|---|
| Category | Social Media Management | Social Media Management |
| Total Features | 73 | 42 |
| AI-Powered Features | 12 | 8 |
| Starting Price | $199/mo | $249/mo |
| Pricing Tiers | 5 | 4 |
| Integrations | 23 | 25 |
| Shared Features | 4 | |
| Shared Integrations | 2 | |
| Data Quality | 100% | 71% |
Feature Comparison by Category
AI (11 vs 0)
| Feature | Brand24 | Sprout Social |
|---|---|---|
| AI Brand Assistant | ||
| AI Events Detection | ||
| AI Insights | ||
| AI Sentiment Analysis | ||
| AI Topics | ||
| Advanced Sentiment Analysis | ||
| Anomaly Detection | ||
| Emotion Analysis | ||
| Multi-language Support | ||
| Sentiment Analysis | ||
| Topic Analysis |
Alerts (3 vs 0)
| Feature | Brand24 | Sprout Social |
|---|---|---|
| Custom Email Notifications | ||
| Push Notifications | ||
| Storm Alerts |
Analytics (18 vs 11)
| Feature | Brand24 | Sprout Social |
|---|---|---|
| AVE (Advertising Value Equivalency) | ||
| Audience Demographics | ||
| Brand Awareness Measurement | ||
| Competitor Benchmarking | ||
| Content Performance | ||
| Context of Discussion | ||
| Conversion Attribution | ||
| Customer Insights | ||
| Demographics | ||
| Engagement Analytics | ||
| Engagement Tracking | ||
| Follower Growth Tracking | ||
| Geo Analysis | ||
| Hashtag Performance | ||
| Influence Score |
Campaign Management (0 vs 1)
| Feature | Brand24 | Sprout Social |
|---|---|---|
| Campaign Management |
Collaboration (0 vs 3)
| Feature | Brand24 | Sprout Social |
|---|---|---|
| Activity Stream | ||
| Approval Workflows | ||
| Team Management |
Competitor Analysis (2 vs 0)
| Feature | Brand24 | Sprout Social |
|---|---|---|
| Competitor Benchmarking | ||
| Voice Share |
Content (1 vs 0)
| Feature | Brand24 | Sprout Social |
|---|---|---|
| User-Generated Content (UGC) |
Content Creation (0 vs 2)
| Feature | Brand24 | Sprout Social |
|---|---|---|
| AI Writing Assistant | ||
| Image Cropping |
Content Management (0 vs 1)
| Feature | Brand24 | Sprout Social |
|---|---|---|
| Content Library |
Core Monitoring (1 vs 0)
| Feature | Brand24 | Sprout Social |
|---|---|---|
| Real-time Monitoring |
Customer Relationship Management (0 vs 2)
| Feature | Brand24 | Sprout Social |
|---|---|---|
| Contact Management | ||
| Social CRM |
Customization (0 vs 1)
| Feature | Brand24 | Sprout Social |
|---|---|---|
| White Label Options |
Data Access (1 vs 0)
| Feature | Brand24 | Sprout Social |
|---|---|---|
| Mobile App |
Data Management (3 vs 0)
| Feature | Brand24 | Sprout Social |
|---|---|---|
| Bulk Actions | ||
| Grouping Mentions | ||
| Tagging Mentions |
Developer Tools (0 vs 1)
| Feature | Brand24 | Sprout Social |
|---|---|---|
| API Access |
Engagement (0 vs 4)
| Feature | Brand24 | Sprout Social |
|---|---|---|
| Chatbot Builder | ||
| Customer Service Tools | ||
| Messaging | ||
| Unified Inbox |
Filtering (3 vs 0)
| Feature | Brand24 | Sprout Social |
|---|---|---|
| Boolean Search | ||
| Mention Importance Filter | ||
| Smart Context Search |
Influencer Marketing (2 vs 1)
| Feature | Brand24 | Sprout Social |
|---|---|---|
| Finding Influencers | ||
| Influencer Analysis | ||
| Influencer Discovery |
Integration (3 vs 0)
| Feature | Brand24 | Sprout Social |
|---|---|---|
| API Access | ||
| Microsoft Teams Integration | ||
| Slack Integration |
Lead Generation (0 vs 2)
| Feature | Brand24 | Sprout Social |
|---|---|---|
| Landing Pages | ||
| Lead Capture Forms |
Mobile (0 vs 1)
| Feature | Brand24 | Sprout Social |
|---|---|---|
| Mobile App |
Planning (0 vs 1)
| Feature | Brand24 | Sprout Social |
|---|---|---|
| Content Calendar View |
Publishing (0 vs 8)
| Feature | Brand24 | Sprout Social |
|---|---|---|
| Best Time to Post | ||
| Hashtag Recommendations | ||
| Post Composer | ||
| Posting Templates | ||
| Social Calendar | ||
| Story Management | ||
| URL Shortening | ||
| Video Uploads |
Reporting (10 vs 2)
| Feature | Brand24 | Sprout Social |
|---|---|---|
| Automated Reporting | ||
| Custom Reports | ||
| Daily Reports | ||
| Excel Export | ||
| Infographics | ||
| PDF Reports | ||
| PowerPoint Export | ||
| QuickShare Reports | ||
| Report Creation | ||
| Scheduled Reports | ||
| Weekly Reports | ||
| White-labelled Reports |
Safety (0 vs 1)
| Feature | Brand24 | Sprout Social |
|---|---|---|
| Brand Safety Tools |
Search (1 vs 0)
| Feature | Brand24 | Sprout Social |
|---|---|---|
| Lightning Search |
Social Media (2 vs 0)
| Feature | Brand24 | Sprout Social |
|---|---|---|
| Hashtag Tracking | ||
| Trending Hashtags |
Support (11 vs 0)
| Feature | Brand24 | Sprout Social |
|---|---|---|
| Account Setup | ||
| Chat Support | ||
| Email Support | ||
| Help Center | ||
| Personal Success Manager | ||
| Personalized Q&A Sessions | ||
| Quarterly Business Reviews | ||
| Social Monitoring Consulting | ||
| Tailored Product Training | ||
| Video Support | ||
| Webinars |
Team Management (1 vs 0)
| Feature | Brand24 | Sprout Social |
|---|---|---|
| Add Extra Users |
Unique Features
Only in Brand24 (69)
Advanced Sentiment Analysis
AI Brand Assistant
AI Events Detection
AI Insights
AI Sentiment Analysis
AI Topics
Anomaly Detection
Emotion Analysis
Multi-language Support
Topic Analysis
Custom Email Notifications
Push Notifications
Storm Alerts
AVE (Advertising Value Equivalency)
Brand Awareness Measurement
Context of Discussion
Customer Insights
Demographics
Engagement Tracking
Geo Analysis
+ 49 more unique features
Only in Sprout Social (38)
Audience Demographics
Content Performance
Conversion Attribution
Engagement Analytics
Follower Growth Tracking
Hashtag Performance
Platform Analytics
ROI Tracking
Social Listening
Campaign Management
Activity Stream
Approval Workflows
Team Management
AI Writing Assistant
Image Cropping
Content Library
Contact Management
Social CRM
White Label Options
Chatbot Builder
+ 18 more unique features
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