Brand24 vs Loomly
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Brand24 offers more features (73 vs 42) and more integrations (23 vs 7). Starting price: Brand24 at $199/mo vs Loomly at Free. Brand24 has 71 unique features while Loomly has 40 unique features, with 2 features in common.
| Brand24 | Loomly | |
|---|---|---|
| Category | Social Media Management | Social Media Management |
| Total Features | 73 | 42 |
| AI-Powered Features | 12 | 1 |
| Starting Price | $199/mo | Free |
| Pricing Tiers | 5 | 4 |
| Integrations | 23 | 7 |
| Shared Features | 2 | |
| Shared Integrations | 2 | |
| Data Quality | 100% | 80% |
Feature Comparison by Category
AI (11 vs 0)
| Feature | Brand24 | Loomly |
|---|---|---|
| AI Brand Assistant | ||
| AI Events Detection | ||
| AI Insights | ||
| AI Sentiment Analysis | ||
| AI Topics | ||
| Advanced Sentiment Analysis | ||
| Anomaly Detection | ||
| Emotion Analysis | ||
| Multi-language Support | ||
| Sentiment Analysis | ||
| Topic Analysis |
Alerts (3 vs 0)
| Feature | Brand24 | Loomly |
|---|---|---|
| Custom Email Notifications | ||
| Push Notifications | ||
| Storm Alerts |
Analytics (18 vs 8)
| Feature | Brand24 | Loomly |
|---|---|---|
| AVE (Advertising Value Equivalency) | ||
| Advanced Analytics & Reporting | ||
| Brand Awareness Measurement | ||
| Campaign Management | ||
| Content Export | ||
| Context of Discussion | ||
| Customer Insights | ||
| Demographics | ||
| Engagement Tracking | ||
| Export Reports | ||
| Geo Analysis | ||
| Influence Score | ||
| Intent Analysis | ||
| Link Shortener | ||
| Mentions Volume |
Automation (0 vs 2)
| Feature | Brand24 | Loomly |
|---|---|---|
| RSS Feed Auto-Posting | ||
| Recurring Posts |
Branding (0 vs 1)
| Feature | Brand24 | Loomly |
|---|---|---|
| Custom Branding |
Collaboration (0 vs 4)
| Feature | Brand24 | Loomly |
|---|---|---|
| Approval Workflows | ||
| Custom Roles & Workflows | ||
| Real-time Collaboration | ||
| User Roles |
Community Management (0 vs 5)
| Feature | Brand24 | Loomly |
|---|---|---|
| Archive Conversations | ||
| Community Management | ||
| Conversation Assignment | ||
| Saved Replies | ||
| Unified Inbox |
Competitor Analysis (2 vs 0)
| Feature | Brand24 | Loomly |
|---|---|---|
| Competitor Benchmarking | ||
| Voice Share |
Content (1 vs 0)
| Feature | Brand24 | Loomly |
|---|---|---|
| User-Generated Content (UGC) |
Content Creation (0 vs 6)
| Feature | Brand24 | Loomly |
|---|---|---|
| AI Caption Generator | ||
| Hashtag Manager | ||
| Image and Video Editor | ||
| Media Library | ||
| Post Ideas Generator | ||
| Post Templates |
Core Monitoring (1 vs 0)
| Feature | Brand24 | Loomly |
|---|---|---|
| Real-time Monitoring |
Data Access (1 vs 0)
| Feature | Brand24 | Loomly |
|---|---|---|
| Mobile App |
Data Management (3 vs 0)
| Feature | Brand24 | Loomly |
|---|---|---|
| Bulk Actions | ||
| Grouping Mentions | ||
| Tagging Mentions |
Filtering (3 vs 0)
| Feature | Brand24 | Loomly |
|---|---|---|
| Boolean Search | ||
| Mention Importance Filter | ||
| Smart Context Search |
Influencer Marketing (2 vs 0)
| Feature | Brand24 | Loomly |
|---|---|---|
| Finding Influencers | ||
| Influencer Analysis |
Integration (3 vs 2)
| Feature | Brand24 | Loomly |
|---|---|---|
| API Access | ||
| Microsoft Teams Integration | ||
| Slack Integration |
Mobile (0 vs 1)
| Feature | Brand24 | Loomly |
|---|---|---|
| iOS and Android Apps |
Optimization (0 vs 2)
| Feature | Brand24 | Loomly |
|---|---|---|
| Best Time to Post | ||
| Post Optimization Tips |
Organization (0 vs 2)
| Feature | Brand24 | Loomly |
|---|---|---|
| Campaign Labels | ||
| Export Content Calendar |
Planning (0 vs 1)
| Feature | Brand24 | Loomly |
|---|---|---|
| Content Calendar |
Publishing (0 vs 5)
| Feature | Brand24 | Loomly |
|---|---|---|
| Audience Targeting | ||
| Bulk Posting | ||
| Direct Publishing | ||
| Post Preview | ||
| Social Media Post Scheduling |
Reporting (10 vs 0)
| Feature | Brand24 | Loomly |
|---|---|---|
| Automated Reporting | ||
| Daily Reports | ||
| Excel Export | ||
| Infographics | ||
| PDF Reports | ||
| PowerPoint Export | ||
| QuickShare Reports | ||
| Report Creation | ||
| Weekly Reports | ||
| White-labelled Reports |
Search (1 vs 0)
| Feature | Brand24 | Loomly |
|---|---|---|
| Lightning Search |
Security (0 vs 2)
| Feature | Brand24 | Loomly |
|---|---|---|
| Calendar 2FA Enforcement | ||
| Two-Factor Authentication |
Social Media (2 vs 0)
| Feature | Brand24 | Loomly |
|---|---|---|
| Hashtag Tracking | ||
| Trending Hashtags |
Support (11 vs 1)
| Feature | Brand24 | Loomly |
|---|---|---|
| Account Setup | ||
| Chat Support | ||
| Email Support | ||
| Help Center | ||
| Live Chat Support | ||
| Personal Success Manager | ||
| Personalized Q&A Sessions | ||
| Quarterly Business Reviews | ||
| Social Monitoring Consulting | ||
| Tailored Product Training | ||
| Video Support | ||
| Webinars |
Team Management (1 vs 0)
| Feature | Brand24 | Loomly |
|---|---|---|
| Add Extra Users |
Unique Features
Only in Brand24 (71)
Advanced Sentiment Analysis
AI Brand Assistant
AI Events Detection
AI Insights
AI Sentiment Analysis
AI Topics
Anomaly Detection
Emotion Analysis
Multi-language Support
Sentiment Analysis
Topic Analysis
Custom Email Notifications
Push Notifications
Storm Alerts
AVE (Advertising Value Equivalency)
Brand Awareness Measurement
Context of Discussion
Customer Insights
Demographics
Engagement Tracking
+ 51 more unique features
Only in Loomly (40)
Advanced Analytics & Reporting
Campaign Management
Content Export
Export Reports
Link Shortener
Post Analytics Dashboard
Report Automation
UTM Parameter Tracking
Recurring Posts
RSS Feed Auto-Posting
Custom Branding
Approval Workflows
Custom Roles & Workflows
Real-time Collaboration
User Roles
Archive Conversations
Community Management
Conversation Assignment
Saved Replies
Unified Inbox
+ 20 more unique features
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