Bold vs Swell
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Bold offers fewer features (8 vs 127) and fewer integrations (2 vs 9). Starting price: Bold at Contact Sales vs Swell at $29/mo. Bold has 8 unique features while Swell has 127 unique features, with 0 features in common.
| Bold | Swell | |
|---|---|---|
| Category | E-commerce | E-commerce |
| Total Features | 8 | 127 |
| AI-Powered Features | 1 | 0 |
| Starting Price | Contact Sales | $29/mo |
| Pricing Tiers | 0 | 5 |
| Integrations | 2 | 9 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 30% | 90% |
Feature Comparison by Category
Admin & Management (0 vs 4)
| Feature | Bold | Swell |
|---|---|---|
| Customized Dashboard | ||
| Multi-store Access | ||
| Role-based Permissions | ||
| Team Management |
Certification & Support (1 vs 0)
| Feature | Bold | Swell |
|---|---|---|
| Shopify Plus Certified |
Checkout (0 vs 6)
| Feature | Bold | Swell |
|---|---|---|
| Address Autocomplete | ||
| Cart Item Metadata | ||
| Custom Checkout | ||
| Guest Checkout | ||
| Hosted Checkout | ||
| Universal Cart |
Content Management (0 vs 1)
| Feature | Bold | Swell |
|---|---|---|
| Content Management |
Customer Engagement (1 vs 0)
| Feature | Bold | Swell |
|---|---|---|
| Customer Engagement |
Customer Management (0 vs 5)
| Feature | Bold | Swell |
|---|---|---|
| Account Credit | ||
| Customer Activity Tracking | ||
| Customer Groups | ||
| Customer Types | ||
| Stored Addresses & Payment Methods |
Customization (0 vs 2)
| Feature | Bold | Swell |
|---|---|---|
| Custom Models | ||
| Custom Models & Fields |
Data Management (0 vs 2)
| Feature | Bold | Swell |
|---|---|---|
| Customer Import & Export | ||
| Product Import & Export |
Developer Tools (0 vs 7)
| Feature | Bold | Swell |
|---|---|---|
| Backend API | ||
| Checkout API | ||
| Developer Console | ||
| Frontend & Backend APIs | ||
| Frontend API | ||
| Real-time Webhooks | ||
| Test Environments |
Digital Products (0 vs 1)
| Feature | Bold | Swell |
|---|---|---|
| Digital Commerce |
Extensions (0 vs 1)
| Feature | Bold | Swell |
|---|---|---|
| Swell Apps |
Fulfillment (0 vs 6)
| Feature | Bold | Swell |
|---|---|---|
| Flexible Fulfillment | ||
| Global Shipping & Tax Calculation | ||
| Local Pickup | ||
| Multi-warehouse Management | ||
| Product Shipping Dimensions | ||
| Split Fulfillment |
Internationalization (0 vs 7)
| Feature | Bold | Swell |
|---|---|---|
| Localizable Content | ||
| Localization | ||
| Manual & Automatic Conversions | ||
| Multi-Currency Support | ||
| Multi-Language Support | ||
| Multi-currency Management | ||
| Multi-language Configuration |
Inventory Management (0 vs 1)
| Feature | Bold | Swell |
|---|---|---|
| Stock Inventory & History |
Marketing Automation (0 vs 3)
| Feature | Bold | Swell |
|---|---|---|
| Abandoned Cart Recovery | ||
| Automated Abandoned Cart Recovery | ||
| Customer Notifications |
Merchandising (0 vs 1)
| Feature | Bold | Swell |
|---|---|---|
| Cross-sells & Up-sells |
Order Management (0 vs 7)
| Feature | Bold | Swell |
|---|---|---|
| Custom Order Fields | ||
| Manual Order Creation | ||
| Order Activity Feed | ||
| Order Printout Templates | ||
| Post-sale Order Editing | ||
| Return Management | ||
| Send Order Invoices |
Payments (0 vs 6)
| Feature | Bold | Swell |
|---|---|---|
| Buy Now, Pay Later (BNPL) | ||
| Cash on Delivery & Bank Deposits | ||
| Multiple Payment Gateways | ||
| Offline Payments | ||
| Saved Credit Cards | ||
| Split Payments |
Payments & Checkout (1 vs 0)
| Feature | Bold | Swell |
|---|---|---|
| Bold Checkout |
Performance (0 vs 1)
| Feature | Bold | Swell |
|---|---|---|
| Media CDN with Image Transforms |
Physical Products (0 vs 1)
| Feature | Bold | Swell |
|---|---|---|
| Physical Goods Selling |
Pricing (1 vs 2)
| Feature | Bold | Swell |
|---|---|---|
| Bold Custom Pricing | ||
| Bulk Price Rules & Grouping Pricing | ||
| International Price Lists |
Product Management (0 vs 6)
| Feature | Bold | Swell |
|---|---|---|
| Categories & Sub-categories | ||
| Custom Options | ||
| Custom Product Attributes | ||
| Product Bundling | ||
| Product Types | ||
| Unlimited Products & Variants |
Promotions (0 vs 9)
| Feature | Bold | Swell |
|---|---|---|
| Bulk Coupon Generation | ||
| Buy X Get Y Promotions | ||
| Coupon Code Management | ||
| Coupons & Promotions | ||
| Discount Rules | ||
| Gift Cards | ||
| Limited Time Offers | ||
| Store-wide Discounts | ||
| Usage Limits |
Reliability (0 vs 1)
| Feature | Bold | Swell |
|---|---|---|
| 100% Uptime SLA |
Reporting (0 vs 7)
| Feature | Bold | Swell |
|---|---|---|
| Advanced Reports | ||
| Basic Reports | ||
| Custom Reports | ||
| Customer Reports | ||
| Finance Reports | ||
| Quick Stats | ||
| Sales Reports |
Revenue Management (1 vs 0)
| Feature | Bold | Swell |
|---|---|---|
| Revenue Optimization |
Sales Channels (0 vs 1)
| Feature | Bold | Swell |
|---|---|---|
| Direct-to-Consumer (DTC) |
Sales Models (0 vs 1)
| Feature | Bold | Swell |
|---|---|---|
| Purchase Options |
Shipping (0 vs 2)
| Feature | Bold | Swell |
|---|---|---|
| Flexible Shipping Options | ||
| Shipping Price Rules |
Storefront Building (0 vs 13)
| Feature | Bold | Swell |
|---|---|---|
| Apps & Themes | ||
| Block-based Layout | ||
| Color Schemes | ||
| Custom Domains | ||
| Headless Storefronts | ||
| Inline Editing | ||
| Instant Publishing | ||
| Navigation Menus | ||
| Nested Navigation Menus | ||
| Responsive Design | ||
| Theme Editor | ||
| Unique Page Templates | ||
| Visual Store Builder |
Subscriptions (2 vs 12)
| Feature | Bold | Swell |
|---|---|---|
| Automatic Retry & Dunning | ||
| Bold Subscriptions | ||
| Dashboard Management for Subscriptions | ||
| Flexible Order Schedules | ||
| Flexible Subscription Checkout | ||
| Mixed Carts | ||
| One-time Purchase or Subscription | ||
| Pause & Resume Subscriptions | ||
| Prepaid Subscriptions | ||
| Separate Invoicing from Fulfillment | ||
| Subscription Commerce | ||
| Subscription Notifications | ||
| Subscription Products | ||
| Subscription Upgrade/Downgrade |
Support (0 vs 2)
| Feature | Bold | Swell |
|---|---|---|
| Developer Support | ||
| Priority Support |
Taxes (0 vs 2)
| Feature | Bold | Swell |
|---|---|---|
| Location-based Tax Settings | ||
| Tax Rules & Integrations |
Tracking (0 vs 1)
| Feature | Bold | Swell |
|---|---|---|
| Real-time Tracking |
Upsell & Cross-sell (1 vs 0)
| Feature | Bold | Swell |
|---|---|---|
| Bold Upsell |
Wholesale (0 vs 6)
| Feature | Bold | Swell |
|---|---|---|
| Customer Groups & Discounts | ||
| Multi-part Payments | ||
| Volume-based Pricing | ||
| Wholesale & B2B | ||
| Wholesale Invoicing | ||
| Wholesale User Permissions |
Unique Features
Only in Bold (8)
Shopify Plus Certified
Customer Engagement
Bold Checkout
Bold Custom Pricing
Revenue Optimization
Bold Subscriptions
Prepaid Subscriptions
Bold Upsell
Only in Swell (127)
Customized Dashboard
Multi-store Access
Role-based Permissions
Team Management
Address Autocomplete
Cart Item Metadata
Custom Checkout
Guest Checkout
Hosted Checkout
Universal Cart
Content Management
Account Credit
Customer Activity Tracking
Customer Groups
Customer Types
Stored Addresses & Payment Methods
Custom Models
Custom Models & Fields
Customer Import & Export
Product Import & Export
+ 107 more unique features
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