HEY vs Emma
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
HEY offers fewer features (47 vs 57) and fewer integrations (0 vs 1). Starting price: HEY at $12/mo vs Emma at $99/mo. HEY has 47 unique features while Emma has 57 unique features, with 0 features in common.
| HEY | Emma | |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Total Features | 47 | 57 |
| AI-Powered Features | 0 | 3 |
| Starting Price | $12/mo | $99/mo |
| Pricing Tiers | 3 | 4 |
| Integrations | 0 | 1 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 70% | 80% |
Feature Comparison by Category
AI (0 vs 1)
| Feature | HEY | Emma |
|---|---|---|
| AI Assistant |
Account Management (1 vs 0)
| Feature | HEY | Emma |
|---|---|---|
| Account Linking |
Administration (0 vs 18)
| Feature | HEY | Emma |
|---|---|---|
| Activity Dashboard | ||
| Approvals Dashboard | ||
| Asset Sharing | ||
| Audience Sharing | ||
| Brand Controls | ||
| Brand Manager | ||
| Contact View Across Subaccounts | ||
| Custom User Permissions | ||
| Internal Sending Subaccounts | ||
| Limited Template & Campaign Sharing | ||
| Private Branding | ||
| Single Sign-On | ||
| Style Guide | ||
| Subaccount Categories | ||
| Subject and Preheader Locking |
Analytics (0 vs 3)
| Feature | HEY | Emma |
|---|---|---|
| Comparative Reporting | ||
| Real-Time Reporting | ||
| Trends Reporting |
Audience (0 vs 3)
| Feature | HEY | Emma |
|---|---|---|
| Segmentation | ||
| Smart Segment | ||
| Subscription Management |
Automation (0 vs 5)
| Feature | HEY | Emma |
|---|---|---|
| Automation Builder | ||
| Branching Points | ||
| Custom Event-Driven Automations | ||
| Multiple Starting Points | ||
| Unlimited Automation |
Calendar (2 vs 0)
| Feature | HEY | Emma |
|---|---|---|
| HEY Calendar | ||
| Journal |
Collaboration (4 vs 0)
| Feature | HEY | Emma |
|---|---|---|
| Collections | ||
| Email Extensions | ||
| Private Thread Comments | ||
| Thread Sharing |
Contact Management (1 vs 0)
| Feature | HEY | Emma |
|---|---|---|
| Contact Notes |
Design (0 vs 5)
| Feature | HEY | Emma |
|---|---|---|
| Asset Library | ||
| Code Your Own Emails | ||
| Drag and Drop Email Editor | ||
| Email Template Gallery | ||
| Save Email Rows |
Email Account (3 vs 0)
| Feature | HEY | Emma |
|---|---|---|
| @hey.com Email Address | ||
| Custom Domain Email | ||
| Email Aliases |
Email Management (13 vs 0)
| Feature | HEY | Emma |
|---|---|---|
| Autoresponder | ||
| Bubble Up | ||
| Focus & Reply | ||
| Power Through | ||
| Reply Later | ||
| Reply to Everyone | ||
| SMTP Support | ||
| Snippets | ||
| Speakeasy Code | ||
| The Imbox | ||
| The Screener | ||
| Thread Unfollowing | ||
| Workflows |
Email Organization (11 vs 0)
| Feature | HEY | Emma |
|---|---|---|
| Clips Library | ||
| Cover Art | ||
| Email Sticky Notes | ||
| Email Thread Merging | ||
| New vs Previously Seen Inbox | ||
| Paper Trail | ||
| Private Email Notes | ||
| Sender Bundling | ||
| Set Aside | ||
| Subject Line Editing | ||
| The Feed |
Email Reading (1 vs 0)
| Feature | HEY | Emma |
|---|---|---|
| Multi-Email Reading |
Email Sharing (1 vs 0)
| Feature | HEY | Emma |
|---|---|---|
| Email Link Sharing |
Family Sharing (1 vs 0)
| Feature | HEY | Emma |
|---|---|---|
| HEY for Families |
File Management (2 vs 0)
| Feature | HEY | Emma |
|---|---|---|
| Attachment Library | ||
| File Sharing |
Integration (0 vs 1)
| Feature | HEY | Emma |
|---|---|---|
| API Access |
Marketing (0 vs 7)
| Feature | HEY | Emma |
|---|---|---|
| Email Campaigns | ||
| Email Scheduling | ||
| Landing Pages | ||
| SMS | ||
| Signup Forms | ||
| Smart Send | ||
| Unlimited Email Sending |
Notifications (1 vs 0)
| Feature | HEY | Emma |
|---|---|---|
| Smart Notifications |
Personalization (0 vs 1)
| Feature | HEY | Emma |
|---|---|---|
| Dynamic Content |
Planning (0 vs 1)
| Feature | HEY | Emma |
|---|---|---|
| Marketing Calendar |
Privacy & Security (2 vs 0)
| Feature | HEY | Emma |
|---|---|---|
| Spy Pixel Blocking | ||
| Two-Factor Authentication |
Publishing (1 vs 0)
| Feature | HEY | Emma |
|---|---|---|
| HEY World |
Spam Management (1 vs 0)
| Feature | HEY | Emma |
|---|---|---|
| HEY Spam Corps |
Storage (1 vs 0)
| Feature | HEY | Emma |
|---|---|---|
| 100GB Storage |
Subscription Management (0 vs 1)
| Feature | HEY | Emma |
|---|---|---|
| Emma Central Subscription Center |
Support (0 vs 8)
| Feature | HEY | Emma |
|---|---|---|
| 1:1 Onboarding Support | ||
| Deliverability Support | ||
| Email Support | ||
| Help Center | ||
| In-App Support | ||
| Phone Support | ||
| Priority Support | ||
| Training Videos |
Team Management (1 vs 0)
| Feature | HEY | Emma |
|---|---|---|
| Multi-User Management |
Testing (0 vs 3)
| Feature | HEY | Emma |
|---|---|---|
| A/B Content Split Testing | ||
| A/B Subject Line Split Testing | ||
| Pre-Send Email Testing |
Unique Features
Only in HEY (47)
Account Linking
HEY Calendar
Journal
Collections
Email Extensions
Private Thread Comments
Thread Sharing
Contact Notes
@hey.com Email Address
Custom Domain Email
Email Aliases
Autoresponder
Bubble Up
Focus & Reply
Power Through
Reply Later
Reply to Everyone
SMTP Support
Snippets
Speakeasy Code
+ 27 more unique features
Only in Emma (57)
Activity Dashboard
Approvals Dashboard
Asset Sharing
Audience Sharing
Brand Controls
Brand Manager
Contact View Across Subaccounts
Custom User Permissions
Internal Sending Subaccounts
Limited Template & Campaign Sharing
Private Branding
Single Sign-On
Style Guide
Subaccount Categories
Subject and Preheader Locking
Template Folder Sharing
Tiered Account Structure
User Permissions
AI Assistant
Comparative Reporting
+ 37 more unique features
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