Fullpath vs Follow Up Boss

Side-by-side comparison of features, pricing, and integrations.

Quick Verdict

Fullpath offers fewer features (25 vs 60) and fewer integrations (1 vs 10). Starting price: Fullpath at Contact Sales vs Follow Up Boss at $69/mo. Fullpath has 25 unique features while Follow Up Boss has 60 unique features, with 0 features in common.

FullpathFollow Up Boss
CategoryCRMCRM
Total Features2560
AI-Powered Features175
Starting PriceContact Sales$69/mo
Pricing Tiers03
Integrations110
Shared Features0
Shared Integrations0
Data Quality40%95%

Feature Comparison by Category

AI (5 vs 5)

FeatureFullpathFollow Up Boss
24/7 Lead Coverage
Appointment Booking
Deep Personalization
FUB AI
Integrated AI Agents
Lead Qualification
Predictive Lead Prioritization
Smart Messages
Smart Summaries
Suggested Tasks

Advertising (1 vs 0)

FeatureFullpathFollow Up Boss
Digital Advertising

Alerts (0 vs 1)

FeatureFullpathFollow Up Boss
Lead and Activity Notifications

Analytics (0 vs 1)

FeatureFullpathFollow Up Boss
Email Open & Click Tracking

Analytics & Reporting (1 vs 0)

FeatureFullpathFollow Up Boss
Unified Analytics Dashboard

Automation (0 vs 7)

FeatureFullpathFollow Up Boss
Action Plan Sharing Library
Action Plans
Advanced Lead Distribution
Automated Task Assignment
Automatic Call Logging
First to Claim Lead Distribution
Lead Distribution

CRM (2 vs 0)

FeatureFullpathFollow Up Boss
Agentic CRM
Customizable Playbook

Collaboration (0 vs 6)

FeatureFullpathFollow Up Boss
Collaborate with Lenders
Collaborators
Mentions
Shared Inboxes/Ring Groups
Team Collaboration
Team Inboxes

Communication (0 vs 11)

FeatureFullpathFollow Up Boss
Batch Emailing
Call Recordings
Call Transferring
Calling Feature
Company Number for Texting
Email & Text Templates
Individual Agent Numbers
Instant Text
Integrated Dialer
Two-Way Texting
Unlimited Calling & Texting

Core (0 vs 2)

FeatureFullpathFollow Up Boss
Lead Management
Mobile App

Data Infrastructure (2 vs 0)

FeatureFullpathFollow Up Boss
Customer Data Platform (CDP)
Real-time Data Synchronization

Engagement (0 vs 1)

FeatureFullpathFollow Up Boss
Automated Drip Engagement

Enterprise (1 vs 0)

FeatureFullpathFollow Up Boss
Enterprise Solution

Implementation (1 vs 0)

FeatureFullpathFollow Up Boss
Fast Implementation

Integration (2 vs 6)

FeatureFullpathFollow Up Boss
200+ Pre-built Integrations
Agnostic Platform
Automatically Import Leads
Calendar Sync
Import Database from Any CRM
Lead Source Connections
Open Platform
Two-Way Email Sync

Lead Management (0 vs 1)

FeatureFullpathFollow Up Boss
Manually Add Leads

Marketing Automation (8 vs 0)

FeatureFullpathFollow Up Boss
Always-On Marketing Machine
Audience Activation
Customer Journey Automation
Dynamic Automations
Dynamic Payments
Equity Engage
Omnichannel Reach
VINs-Acceleration

Organization (0 vs 6)

FeatureFullpathFollow Up Boss
Calendar Appointments
Daily Hotsheet
Deal Tracking
File Storage
Smart Lists
Teams Within Teams

Reporting (0 vs 4)

FeatureFullpathFollow Up Boss
Advanced Reporting
Agent Activity Reporting
Call Reporting
Lead Source Reporting

Support (0 vs 9)

FeatureFullpathFollow Up Boss
24/7 Phone & Email Support
Dedicated Success Manager
Enhanced Onboarding
Enhanced Support & Training
Help Connecting Lead Sources
Help Importing Contacts
Personalized Onboarding
Priority Support
Setup & Training

Website Personalization (1 vs 0)

FeatureFullpathFollow Up Boss
Website Engagement

Workflow Automation (1 vs 0)

FeatureFullpathFollow Up Boss
Frictionless Workflows

Unique Features

Only in Fullpath (25)

Digital Advertising
24/7 Lead Coverage
Appointment Booking
Deep Personalization
Integrated AI Agents
Lead Qualification
Unified Analytics Dashboard
Agentic CRM
Customizable Playbook
Customer Data Platform (CDP)
Real-time Data Synchronization
Enterprise Solution
Fast Implementation
200+ Pre-built Integrations
Agnostic Platform
Always-On Marketing Machine
Audience Activation
Customer Journey Automation
Dynamic Automations
Dynamic Payments

+ 5 more unique features

Only in Follow Up Boss (60)

FUB AI
Predictive Lead Prioritization
Smart Messages
Smart Summaries
Suggested Tasks
Lead and Activity Notifications
Email Open & Click Tracking
Action Plan Sharing Library
Action Plans
Advanced Lead Distribution
Automated Task Assignment
Automatic Call Logging
First to Claim Lead Distribution
Lead Distribution
Collaborate with Lenders
Collaborators
Mentions
Shared Inboxes/Ring Groups
Team Collaboration
Team Inboxes

+ 40 more unique features

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