Apollo.io vs Instantly
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Apollo.io offers fewer features (43 vs 52) and more integrations (28 vs 5). Starting price: Apollo.io at $49/mo vs Instantly at $37/mo. Apollo.io has 41 unique features while Instantly has 50 unique features, with 2 features in common.
| Apollo.io | Instantly | |
|---|---|---|
| Category | Sales Intelligence | Sales Intelligence |
| Total Features | 43 | 52 |
| AI-Powered Features | 10 | 11 |
| Starting Price | $49/mo | $37/mo |
| Pricing Tiers | 5 | 12 |
| Integrations | 28 | 5 |
| Shared Features | 2 | |
| Shared Integrations | 1 | |
| Data Quality | 72% | 90% |
Feature Comparison by Category
AI (0 vs 10)
| Feature | Apollo.io | Instantly |
|---|---|---|
| AI Calling | ||
| AI Content Writer | ||
| AI Custom Reply Labels | ||
| AI Email Writer Agent | ||
| AI Inbox Manager | ||
| AI Prompt Personalization | ||
| AI Spintax | ||
| Access to Multiple LLMs | ||
| Custom LLM API Key | ||
| Instantly Web Researcher Agent |
AI & Analytics (1 vs 0)
| Feature | Apollo.io | Instantly |
|---|---|---|
| Conversation Intelligence |
AI & Automation (1 vs 0)
| Feature | Apollo.io | Instantly |
|---|---|---|
| AI-Powered Lead Scoring |
AI & Productivity (1 vs 0)
| Feature | Apollo.io | Instantly |
|---|---|---|
| AI Copywriting Assistant |
Account Management (1 vs 0)
| Feature | Apollo.io | Instantly |
|---|---|---|
| Account-Based Marketing |
Administration (1 vs 0)
| Feature | Apollo.io | Instantly |
|---|---|---|
| Permission Controls |
Analytics (6 vs 0)
| Feature | Apollo.io | Instantly |
|---|---|---|
| Calling Analytics | ||
| Email Tracking | ||
| Lead Attribution | ||
| Multi-Channel Attribution | ||
| Reporting Templates | ||
| Sales Dashboard |
Automation (3 vs 5)
| Feature | Apollo.io | Instantly |
|---|---|---|
| Advanced Scheduling | ||
| Advanced Sequences | ||
| Email Automation | ||
| Out-Of-Office Automation | ||
| Prospecting Workflows | ||
| Salesflows | ||
| Smart Sequences | ||
| Workflow Automation |
CRM (0 vs 5)
| Feature | Apollo.io | Instantly |
|---|---|---|
| Advanced Opportunities | ||
| Detailed Lead View | ||
| Master Inbox | ||
| Tasks & Follow-Ups | ||
| Website Visitors Tracking |
Communication (3 vs 1)
| Feature | Apollo.io | Instantly |
|---|---|---|
| Call Transcription | ||
| Dialer & Call Recording | ||
| SMS | ||
| SMS Campaigns |
Community (0 vs 1)
| Feature | Apollo.io | Instantly |
|---|---|---|
| Private Community |
Content Optimization (0 vs 1)
| Feature | Apollo.io | Instantly |
|---|---|---|
| Spam Word Checker |
Customization (1 vs 0)
| Feature | Apollo.io | Instantly |
|---|---|---|
| Custom Fields |
Data (1 vs 0)
| Feature | Apollo.io | Instantly |
|---|---|---|
| Contact Database |
Data Enrichment (1 vs 4)
| Feature | Apollo.io | Instantly |
|---|---|---|
| Full Profile Enrichment | ||
| Job Posting & News Enrichment | ||
| Prospect Insights | ||
| Technology & Funding Enrichment | ||
| Waterfall Work Email Enrichment |
Data Management (3 vs 1)
| Feature | Apollo.io | Instantly |
|---|---|---|
| Bulk Email Import | ||
| Data Enrichment | ||
| Duplicate Detection | ||
| Global Block List |
Data Quality (1 vs 0)
| Feature | Apollo.io | Instantly |
|---|---|---|
| Email Verification |
Data Validation (0 vs 1)
| Feature | Apollo.io | Instantly |
|---|---|---|
| Email Verification |
Deliverability (0 vs 5)
| Feature | Apollo.io | Instantly |
|---|---|---|
| Email Deliverability Tools | ||
| Email Warmup | ||
| Private Deliverability Network | ||
| Reputation Protection & Bounce Detection | ||
| SISR System |
Developer Tools (1 vs 0)
| Feature | Apollo.io | Instantly |
|---|---|---|
| API Access |
Email Management (1 vs 3)
| Feature | Apollo.io | Instantly |
|---|---|---|
| Email Warm-up | ||
| Sending Domain Purchase | ||
| Unibox | ||
| Unlimited Email Accounts |
Engagement (2 vs 0)
| Feature | Apollo.io | Instantly |
|---|---|---|
| Email Outreach Campaigns | ||
| Scheduled Sending |
Integration (3 vs 0)
| Feature | Apollo.io | Instantly |
|---|---|---|
| CRM Sync | ||
| LinkedIn Integration | ||
| Salesforce Advanced Sync |
Integrations (0 vs 2)
| Feature | Apollo.io | Instantly |
|---|---|---|
| API & Webhooks | ||
| CRM Integrations |
Intelligence (3 vs 0)
| Feature | Apollo.io | Instantly |
|---|---|---|
| Company Insights | ||
| Competitor Research | ||
| Hiring Signals |
Lead Database (0 vs 1)
| Feature | Apollo.io | Instantly |
|---|---|---|
| B2B Lead Database |
Lead Management (0 vs 2)
| Feature | Apollo.io | Instantly |
|---|---|---|
| Advanced Lead Filters | ||
| SuperSearch |
Mobile (1 vs 0)
| Feature | Apollo.io | Instantly |
|---|---|---|
| Mobile App |
Notifications (2 vs 0)
| Feature | Apollo.io | Instantly |
|---|---|---|
| Job Change Alerts | ||
| Real-Time Alerts |
Optimization (0 vs 1)
| Feature | Apollo.io | Instantly |
|---|---|---|
| A/B Testing |
Productivity (1 vs 0)
| Feature | Apollo.io | Instantly |
|---|---|---|
| Bulk Actions |
Prospecting (2 vs 0)
| Feature | Apollo.io | Instantly |
|---|---|---|
| List Building | ||
| Saved Lists |
Reporting (0 vs 4)
| Feature | Apollo.io | Instantly |
|---|---|---|
| Advanced & Team Reporting | ||
| Campaign Pipeline Analytics | ||
| Email & Account Analytics | ||
| Leads & Campaigns Reporting |
Resources (0 vs 2)
| Feature | Apollo.io | Instantly |
|---|---|---|
| Community AI Templates | ||
| Sales Accelerator |
Search (2 vs 0)
| Feature | Apollo.io | Instantly |
|---|---|---|
| Advanced Search Filters | ||
| Technology Filtering |
Support (0 vs 2)
| Feature | Apollo.io | Instantly |
|---|---|---|
| Dedicated Account Manager | ||
| Shared Slack Channel |
Team Management (1 vs 1)
| Feature | Apollo.io | Instantly |
|---|---|---|
| Team Collaboration |
Unique Features
Only in Apollo.io (41)
Account-Based Marketing
Permission Controls
Conversation Intelligence
AI-Powered Lead Scoring
AI Copywriting Assistant
Calling Analytics
Email Tracking
Lead Attribution
Multi-Channel Attribution
Reporting Templates
Sales Dashboard
Prospecting Workflows
Smart Sequences
Workflow Automation
Call Transcription
Dialer & Call Recording
SMS Campaigns
Custom Fields
Contact Database
Prospect Insights
+ 21 more unique features
Only in Instantly (50)
Access to Multiple LLMs
AI Calling
AI Content Writer
AI Custom Reply Labels
AI Email Writer Agent
AI Inbox Manager
AI Prompt Personalization
AI Spintax
Custom LLM API Key
Instantly Web Researcher Agent
Advanced Scheduling
Advanced Sequences
Email Automation
Out-Of-Office Automation
Salesflows
SMS
Private Community
Spam Word Checker
Advanced Opportunities
Detailed Lead View
+ 30 more unique features
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