Ahrefs vs Moz
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Ahrefs offers fewer features (41 vs 42) and fewer integrations (25 vs 27). Both start at $99/mo. Ahrefs has 34 unique features while Moz has 35 unique features, with 7 features in common.
| Ahrefs | Moz | |
|---|---|---|
| Category | SEO | SEO |
| Total Features | 41 | 42 |
| AI-Powered Features | 4 | 12 |
| Starting Price | $99/mo | $99/mo |
| Pricing Tiers | 4 | 5 |
| Integrations | 25 | 27 |
| Shared Features | 7 | |
| Shared Integrations | 18 | |
| Data Quality | 71% | 71% |
Feature Comparison by Category
Analysis Tools (1 vs 0)
| Feature | Ahrefs | Moz |
|---|---|---|
| Batch Analysis |
Analytics Integration (1 vs 0)
| Feature | Ahrefs | Moz |
|---|---|---|
| Organic Search Insights |
Brand Monitoring (0 vs 1)
| Feature | Ahrefs | Moz |
|---|---|---|
| Brand Mentions |
Browser Tools (1 vs 1)
| Feature | Ahrefs | Moz |
|---|---|---|
| MozBar | ||
| SEO Toolbar |
Community (0 vs 1)
| Feature | Ahrefs | Moz |
|---|---|---|
| Community Forums |
Competitive Analysis (0 vs 3)
| Feature | Ahrefs | Moz |
|---|---|---|
| Competitive Analysis | ||
| Competitor Alert | ||
| Keyword Gap Analysis |
Competitive Intelligence (1 vs 0)
| Feature | Ahrefs | Moz |
|---|---|---|
| Competitor Analysis |
Content (0 vs 1)
| Feature | Ahrefs | Moz |
|---|---|---|
| Moz Blog |
Content Research (1 vs 0)
| Feature | Ahrefs | Moz |
|---|---|---|
| Content Explorer |
Content SEO (0 vs 1)
| Feature | Ahrefs | Moz |
|---|---|---|
| Content Analysis |
Content Strategy (2 vs 0)
| Feature | Ahrefs | Moz |
|---|---|---|
| Content Gap Analysis | ||
| Parent Topic Analysis |
Developer Tools (1 vs 1)
| Feature | Ahrefs | Moz |
|---|---|---|
| API Access |
Education (0 vs 1)
| Feature | Ahrefs | Moz |
|---|---|---|
| SEO Learning Resources |
Keyword Research (7 vs 5)
| Feature | Ahrefs | Moz |
|---|---|---|
| Competitor Keyword Gaps | ||
| Keyword Clustering | ||
| Keyword Difficulty Score | ||
| Keyword Explorer | ||
| Keyword Intent Classification | ||
| Keyword Suggestions | ||
| Keywords by Volume | ||
| Organic Keywords Report | ||
| Query Volume Trends | ||
| Search Intent Classification | ||
| Search Volume Trends |
Link Analysis (3 vs 4)
| Feature | Ahrefs | Moz |
|---|---|---|
| Anchor Text Analysis | ||
| Backlink Growth Tracking | ||
| Competitive Link Analysis | ||
| Link Explorer | ||
| Outgoing Links Report | ||
| Referring Domains |
Link Building (2 vs 1)
| Feature | Ahrefs | Moz |
|---|---|---|
| Broken Backlinks | ||
| Link Intersect | ||
| Link Prospecting |
Link Metrics (2 vs 0)
| Feature | Ahrefs | Moz |
|---|---|---|
| Domain Rating | ||
| URL Rating |
Link Monitoring (1 vs 0)
| Feature | Ahrefs | Moz |
|---|---|---|
| Backlink History |
Link Quality (0 vs 1)
| Feature | Ahrefs | Moz |
|---|---|---|
| Spam Score |
Link Research (1 vs 0)
| Feature | Ahrefs | Moz |
|---|---|---|
| Backlink Analysis |
Local SEO (1 vs 2)
| Feature | Ahrefs | Moz |
|---|---|---|
| Listing Management | ||
| Local SEO | ||
| Local SEO Features |
Mobile SEO (1 vs 0)
| Feature | Ahrefs | Moz |
|---|---|---|
| Mobile SERP Tracking |
Monitoring (1 vs 0)
| Feature | Ahrefs | Moz |
|---|---|---|
| Custom Alerts |
On-Page SEO (0 vs 1)
| Feature | Ahrefs | Moz |
|---|---|---|
| On-Page Optimization |
PPC Research (1 vs 0)
| Feature | Ahrefs | Moz |
|---|---|---|
| Paid Keywords Report |
Rank Tracking (1 vs 4)
| Feature | Ahrefs | Moz |
|---|---|---|
| Bulk Rank Tracking | ||
| Rank Tracker | ||
| Rank Tracking by Device | ||
| SERP Volatility Tracking |
Reporting (1 vs 1)
| Feature | Ahrefs | Moz |
|---|---|---|
| Campaign Reporting | ||
| White Label Reports |
Reputation Management (0 vs 1)
| Feature | Ahrefs | Moz |
|---|---|---|
| Review Monitoring |
SEO Metrics (0 vs 2)
| Feature | Ahrefs | Moz |
|---|---|---|
| Domain Authority | ||
| Page Authority |
SERP Analysis (1 vs 1)
| Feature | Ahrefs | Moz |
|---|---|---|
| SERP Features |
Technical SEO (7 vs 9)
| Feature | Ahrefs | Moz |
|---|---|---|
| Crawl Stats | ||
| Crawlability Issues | ||
| Duplicate Content Detection | ||
| HTTPS Migration Check | ||
| Hreflang Issues | ||
| Internal Links Report | ||
| Mobile Usability | ||
| Page Speed Analysis | ||
| Page Speed Insights | ||
| Priority Pages | ||
| Redirect Chains | ||
| Redirect Chains Detection | ||
| Schema Markup Validation | ||
| Site Audit |
Traffic Analysis (1 vs 0)
| Feature | Ahrefs | Moz |
|---|---|---|
| Traffic Estimation |
Traffic Estimation (1 vs 0)
| Feature | Ahrefs | Moz |
|---|---|---|
| Click-Through Rate Estimation |
Website Analysis (1 vs 0)
| Feature | Ahrefs | Moz |
|---|---|---|
| Site Explorer |
Unique Features
Only in Ahrefs (34)
Batch Analysis
Organic Search Insights
SEO Toolbar
Competitor Analysis
Content Explorer
Content Gap Analysis
Parent Topic Analysis
Competitor Keyword Gaps
Keyword Difficulty Score
Keywords by Volume
Organic Keywords Report
Query Volume Trends
Search Intent Classification
Outgoing Links Report
Referring Domains
Broken Backlinks
Link Intersect
Domain Rating
URL Rating
Backlink History
+ 14 more unique features
Only in Moz (35)
Brand Mentions
MozBar
Community Forums
Competitive Analysis
Competitor Alert
Keyword Gap Analysis
Moz Blog
Content Analysis
SEO Learning Resources
Keyword Clustering
Keyword Intent Classification
Keyword Suggestions
Search Volume Trends
Backlink Growth Tracking
Competitive Link Analysis
Link Explorer
Link Prospecting
Spam Score
Listing Management
Local SEO
+ 15 more unique features
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