Affise vs PubMatic
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Affise offers more features (93 vs 23) and more integrations (13 vs 1). Starting price: Affise at $625/mo vs PubMatic at Contact Sales. Affise has 93 unique features while PubMatic has 23 unique features, with 0 features in common.
| Affise | PubMatic | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 93 | 23 |
| AI-Powered Features | 2 | 4 |
| Starting Price | $625/mo | Contact Sales |
| Pricing Tiers | 10 | 0 |
| Integrations | 13 | 1 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 95% | 40% |
Feature Comparison by Category
AI (0 vs 4)
| Feature | Affise | PubMatic |
|---|---|---|
| AI Agent Platform | ||
| AI Insights | ||
| AI-Driven Contextual Intelligence | ||
| AI-Powered Yield Optimization |
Administration (2 vs 0)
| Feature | Affise | PubMatic |
|---|---|---|
| Section Manager | ||
| Unlimited Users |
Affiliate Management (3 vs 0)
| Feature | Affise | PubMatic |
|---|---|---|
| Affiliate Sub Accounts | ||
| Conversion Statuses in Affiliate Panel | ||
| Unlimited Partners |
Analytics (3 vs 0)
| Feature | Affise | PubMatic |
|---|---|---|
| Baseline | ||
| Real-time Analytics | ||
| Revenue Prediction |
Attribution (9 vs 0)
| Feature | Affise | PubMatic |
|---|---|---|
| APK Attribution | ||
| AdRevenue Attribution | ||
| Advanced Web-to-App Attribution | ||
| Mobile Attribution | ||
| Multi-touch Attribution | ||
| SKAdNetwork Support | ||
| Uninstall Attribution | ||
| View-through Attribution | ||
| Web-to-App Attribution |
Automation (6 vs 0)
| Feature | Affise | PubMatic |
|---|---|---|
| Affiliate Manager Auto Assignment | ||
| Automated Optimization Tools | ||
| CR Automation | ||
| Click Automation | ||
| KPI Automation | ||
| Scheduled Changes |
Buyer Tools (0 vs 3)
| Feature | Affise | PubMatic |
|---|---|---|
| ACTIVATE | ||
| AUCTION PACKAGES | ||
| Real-Time Insights |
CTV/OTT (0 vs 1)
| Feature | Affise | PubMatic |
|---|---|---|
| CTV Monetization |
Campaign Management (3 vs 0)
| Feature | Affise | PubMatic |
|---|---|---|
| Campaign Management | ||
| Product Feeds | ||
| Unlimited Offers |
Commerce Media (0 vs 1)
| Feature | Affise | PubMatic |
|---|---|---|
| CONVERT |
Compliance (1 vs 0)
| Feature | Affise | PubMatic |
|---|---|---|
| GDPR & CCPA Compliance |
Control (4 vs 0)
| Feature | Affise | PubMatic |
|---|---|---|
| Advertiser Caps | ||
| Click Caps | ||
| Impression Caps | ||
| Subscription Caps |
Cost Management (1 vs 0)
| Feature | Affise | PubMatic |
|---|---|---|
| Ad Costs |
Customization (6 vs 0)
| Feature | Affise | PubMatic |
|---|---|---|
| Advertiser Registration Form | ||
| Affiliate Panel Section Manager | ||
| Custom Columns and Dashboards | ||
| Custom Domains | ||
| White Label | ||
| White-label Affiliate Portal |
Data Access (1 vs 0)
| Feature | Affise | PubMatic |
|---|---|---|
| Raw Data Access |
Data Management (0 vs 2)
| Feature | Affise | PubMatic |
|---|---|---|
| Data Monetization Control | ||
| IDENTITY HUB |
Education (0 vs 1)
| Feature | Affise | PubMatic |
|---|---|---|
| PubAcademy |
Integration (6 vs 1)
| Feature | Affise | PubMatic |
|---|---|---|
| API Access | ||
| Agency Integrations | ||
| Attribution API | ||
| CONNECT | ||
| Cross & Multi Postbacks | ||
| Offer Migration (CPAPI) | ||
| Webhooks |
Integrations (1 vs 0)
| Feature | Affise | PubMatic |
|---|---|---|
| AppsFlyer Statistics |
Inventory Management (0 vs 1)
| Feature | Affise | PubMatic |
|---|---|---|
| Brand-Suitable Inventory |
Link Management (2 vs 0)
| Feature | Affise | PubMatic |
|---|---|---|
| Shortlinks | ||
| SingleLink |
Marketing Tools (2 vs 0)
| Feature | Affise | PubMatic |
|---|---|---|
| Promo Codes | ||
| Re-Engagement |
Mobile (3 vs 0)
| Feature | Affise | PubMatic |
|---|---|---|
| Deep Linking | ||
| Deferred Deep Linking | ||
| iOS Universal Links & Android App Links |
Optimization (0 vs 1)
| Feature | Affise | PubMatic |
|---|---|---|
| Campaign Optimization |
Partner Management (2 vs 0)
| Feature | Affise | PubMatic |
|---|---|---|
| Partner Discovery | ||
| Partners Portal Access |
Payouts (9 vs 0)
| Feature | Affise | PubMatic |
|---|---|---|
| Affiliate Billing API | ||
| Affiliate Payment Processing | ||
| Affise Pay | ||
| CPA and RevShare Payouts | ||
| CPC and CPM Payouts | ||
| Commission Tiers | ||
| First Deposit Payouts | ||
| Mass Payments | ||
| RevShare & CPA Separate Balances |
Platform (0 vs 1)
| Feature | Affise | PubMatic |
|---|---|---|
| Omnichannel Platform |
Privacy (0 vs 1)
| Feature | Affise | PubMatic |
|---|---|---|
| Privacy-Safe Advertising |
Publisher Tools (0 vs 3)
| Feature | Affise | PubMatic |
|---|---|---|
| OPENWRAP | ||
| Premium Demand Access | ||
| PubMatic SSP |
Reporting (6 vs 2)
| Feature | Affise | PubMatic |
|---|---|---|
| Activity Report | ||
| Events Report | ||
| Funnel Report | ||
| Real-time Statistics | ||
| Retention Report | ||
| Show-Level Reporting | ||
| Time to Action Report | ||
| Transparent Insights |
Security (7 vs 0)
| Feature | Affise | PubMatic |
|---|---|---|
| Anti-Fraud | ||
| Ban Countries for Registration | ||
| Encrypted Subs | ||
| Fraud Prevention | ||
| Google Authorization | ||
| Security Postbacks | ||
| Single Sign On |
Services (1 vs 0)
| Feature | Affise | PubMatic |
|---|---|---|
| Custom Development |
Targeting (4 vs 1)
| Feature | Affise | PubMatic |
|---|---|---|
| Curated Audiences | ||
| Host Only Targeting | ||
| Landing Page Targeting | ||
| Sub REGEXP Targeting | ||
| Zip-code Targeting |
Testing (1 vs 0)
| Feature | Affise | PubMatic |
|---|---|---|
| A/B Testing |
Tracking (9 vs 0)
| Feature | Affise | PubMatic |
|---|---|---|
| Advanced Events | ||
| Affiliate Link Management | ||
| Affiliate Trafficback URL | ||
| Impression Destination URL | ||
| In-app Events Recording | ||
| Parallel Tracking | ||
| QR Code Tracking | ||
| Smartlinks | ||
| Sub9-Sub30 Parameters |
Vertical Solutions (1 vs 0)
| Feature | Affise | PubMatic |
|---|---|---|
| iGaming Statistics |
Unique Features
Only in Affise (93)
Section Manager
Unlimited Users
Affiliate Sub Accounts
Conversion Statuses in Affiliate Panel
Unlimited Partners
Baseline
Real-time Analytics
Revenue Prediction
AdRevenue Attribution
Advanced Web-to-App Attribution
APK Attribution
Mobile Attribution
Multi-touch Attribution
SKAdNetwork Support
Uninstall Attribution
View-through Attribution
Web-to-App Attribution
Affiliate Manager Auto Assignment
Automated Optimization Tools
Click Automation
+ 73 more unique features
Only in PubMatic (23)
AI Agent Platform
AI Insights
AI-Driven Contextual Intelligence
AI-Powered Yield Optimization
ACTIVATE
AUCTION PACKAGES
Real-Time Insights
CONVERT
CTV Monetization
Data Monetization Control
IDENTITY HUB
PubAcademy
CONNECT
Brand-Suitable Inventory
Campaign Optimization
Omnichannel Platform
Privacy-Safe Advertising
OPENWRAP
Premium Demand Access
PubMatic SSP
+ 3 more unique features
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