Affise vs Marketo
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Affise offers more features (93 vs 44) and fewer integrations (13 vs 25). Starting price: Affise at $625/mo vs Marketo at $895/mo. Affise has 91 unique features while Marketo has 42 unique features, with 2 features in common.
| Affise | Marketo | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 93 | 44 |
| AI-Powered Features | 2 | 1 |
| Starting Price | $625/mo | $895/mo |
| Pricing Tiers | 10 | 3 |
| Integrations | 13 | 25 |
| Shared Features | 2 | |
| Shared Integrations | 1 | |
| Data Quality | 95% | 72% |
Feature Comparison by Category
ABM (0 vs 1)
| Feature | Affise | Marketo |
|---|---|---|
| Account-Based Marketing |
Administration (2 vs 1)
| Feature | Affise | Marketo |
|---|---|---|
| Multi-Instance Management | ||
| Section Manager | ||
| Unlimited Users |
Affiliate Management (3 vs 0)
| Feature | Affise | Marketo |
|---|---|---|
| Affiliate Sub Accounts | ||
| Conversion Statuses in Affiliate Panel | ||
| Unlimited Partners |
Analytics (3 vs 8)
| Feature | Affise | Marketo |
|---|---|---|
| Attribution Modeling | ||
| Baseline | ||
| Channel Insights | ||
| Custom Reports | ||
| Lead Source Tracking | ||
| Predictive Analytics | ||
| Program Performance | ||
| Real-time Analytics | ||
| Revenue Cycle Analytics | ||
| Revenue Prediction | ||
| Web Tracking |
Attribution (9 vs 0)
| Feature | Affise | Marketo |
|---|---|---|
| APK Attribution | ||
| AdRevenue Attribution | ||
| Advanced Web-to-App Attribution | ||
| Mobile Attribution | ||
| Multi-touch Attribution | ||
| SKAdNetwork Support | ||
| Uninstall Attribution | ||
| View-through Attribution | ||
| Web-to-App Attribution |
Automation (6 vs 3)
| Feature | Affise | Marketo |
|---|---|---|
| Affiliate Manager Auto Assignment | ||
| Automated Optimization Tools | ||
| CR Automation | ||
| Click Automation | ||
| Engagement Programs | ||
| KPI Automation | ||
| Scheduled Changes | ||
| Smart Campaigns | ||
| Trigger Campaigns |
CRM (0 vs 1)
| Feature | Affise | Marketo |
|---|---|---|
| Lead Database |
Campaign Management (3 vs 0)
| Feature | Affise | Marketo |
|---|---|---|
| Campaign Management | ||
| Product Feeds | ||
| Unlimited Offers |
Compliance (1 vs 1)
| Feature | Affise | Marketo |
|---|---|---|
| GDPR & CCPA Compliance | ||
| GDPR Compliance |
Content (0 vs 1)
| Feature | Affise | Marketo |
|---|---|---|
| Content Management |
Control (4 vs 0)
| Feature | Affise | Marketo |
|---|---|---|
| Advertiser Caps | ||
| Click Caps | ||
| Impression Caps | ||
| Subscription Caps |
Cost Management (1 vs 0)
| Feature | Affise | Marketo |
|---|---|---|
| Ad Costs |
Customization (6 vs 1)
| Feature | Affise | Marketo |
|---|---|---|
| Advertiser Registration Form | ||
| Affiliate Panel Section Manager | ||
| Custom Activities | ||
| Custom Columns and Dashboards | ||
| Custom Domains | ||
| White Label | ||
| White-label Affiliate Portal |
Data Access (1 vs 0)
| Feature | Affise | Marketo |
|---|---|---|
| Raw Data Access |
Data Management (0 vs 2)
| Feature | Affise | Marketo |
|---|---|---|
| Lead Deduplication | ||
| Person Source Tracking |
Email (0 vs 5)
| Feature | Affise | Marketo |
|---|---|---|
| Batch Campaigns | ||
| Bounce Management | ||
| Email Deliverability | ||
| Email Marketing | ||
| Email Templates |
Events (0 vs 1)
| Feature | Affise | Marketo |
|---|---|---|
| Event Management |
Integration (6 vs 2)
| Feature | Affise | Marketo |
|---|---|---|
| API Access | ||
| Agency Integrations | ||
| Attribution API | ||
| Cross & Multi Postbacks | ||
| Offer Migration (CPAPI) | ||
| Webhook Support | ||
| Webhooks |
Integrations (1 vs 0)
| Feature | Affise | Marketo |
|---|---|---|
| AppsFlyer Statistics |
Lead Capture (0 vs 1)
| Feature | Affise | Marketo |
|---|---|---|
| Forms |
Lead Management (0 vs 3)
| Feature | Affise | Marketo |
|---|---|---|
| Lead Nurturing | ||
| Lead Scoring | ||
| Segmentation |
Link Management (2 vs 0)
| Feature | Affise | Marketo |
|---|---|---|
| Shortlinks | ||
| SingleLink |
Marketing Tools (2 vs 0)
| Feature | Affise | Marketo |
|---|---|---|
| Promo Codes | ||
| Re-Engagement |
Mobile (3 vs 1)
| Feature | Affise | Marketo |
|---|---|---|
| Deep Linking | ||
| Deferred Deep Linking | ||
| Mobile Marketing | ||
| iOS Universal Links & Android App Links |
Optimization (0 vs 1)
| Feature | Affise | Marketo |
|---|---|---|
| A/B Testing |
Partner Management (2 vs 0)
| Feature | Affise | Marketo |
|---|---|---|
| Partner Discovery | ||
| Partners Portal Access |
Payouts (9 vs 0)
| Feature | Affise | Marketo |
|---|---|---|
| Affiliate Billing API | ||
| Affiliate Payment Processing | ||
| Affise Pay | ||
| CPA and RevShare Payouts | ||
| CPC and CPM Payouts | ||
| Commission Tiers | ||
| First Deposit Payouts | ||
| Mass Payments | ||
| RevShare & CPA Separate Balances |
Personalization (0 vs 1)
| Feature | Affise | Marketo |
|---|---|---|
| Dynamic Content |
Project Management (0 vs 1)
| Feature | Affise | Marketo |
|---|---|---|
| Marketing Calendar |
Reporting (6 vs 0)
| Feature | Affise | Marketo |
|---|---|---|
| Activity Report | ||
| Events Report | ||
| Funnel Report | ||
| Real-time Statistics | ||
| Retention Report | ||
| Time to Action Report |
Sales Enablement (0 vs 1)
| Feature | Affise | Marketo |
|---|---|---|
| Marketo Sales Insight |
Security (7 vs 3)
| Feature | Affise | Marketo |
|---|---|---|
| Anti-Fraud | ||
| Audit Trail | ||
| Ban Countries for Registration | ||
| Encrypted Subs | ||
| Fraud Prevention | ||
| Google Authorization | ||
| Role-Based Access Control | ||
| Security Postbacks | ||
| Single Sign On | ||
| Two-Factor Authentication |
Services (1 vs 0)
| Feature | Affise | Marketo |
|---|---|---|
| Custom Development |
Social (0 vs 1)
| Feature | Affise | Marketo |
|---|---|---|
| Social Media Integration |
Targeting (4 vs 0)
| Feature | Affise | Marketo |
|---|---|---|
| Host Only Targeting | ||
| Landing Page Targeting | ||
| Sub REGEXP Targeting | ||
| Zip-code Targeting |
Templates (0 vs 1)
| Feature | Affise | Marketo |
|---|---|---|
| Campaign Templates |
Testing (1 vs 0)
| Feature | Affise | Marketo |
|---|---|---|
| A/B Testing |
Tracking (9 vs 0)
| Feature | Affise | Marketo |
|---|---|---|
| Advanced Events | ||
| Affiliate Link Management | ||
| Affiliate Trafficback URL | ||
| Impression Destination URL | ||
| In-app Events Recording | ||
| Parallel Tracking | ||
| QR Code Tracking | ||
| Smartlinks | ||
| Sub9-Sub30 Parameters |
Vertical Solutions (1 vs 0)
| Feature | Affise | Marketo |
|---|---|---|
| iGaming Statistics |
Web (0 vs 2)
| Feature | Affise | Marketo |
|---|---|---|
| Landing Page Templates | ||
| Landing Pages |
Workflow (0 vs 1)
| Feature | Affise | Marketo |
|---|---|---|
| Campaign Cloning |
Unique Features
Only in Affise (91)
Section Manager
Unlimited Users
Affiliate Sub Accounts
Conversion Statuses in Affiliate Panel
Unlimited Partners
Baseline
Real-time Analytics
Revenue Prediction
AdRevenue Attribution
Advanced Web-to-App Attribution
APK Attribution
Mobile Attribution
Multi-touch Attribution
SKAdNetwork Support
Uninstall Attribution
View-through Attribution
Web-to-App Attribution
Affiliate Manager Auto Assignment
Automated Optimization Tools
Click Automation
+ 71 more unique features
Only in Marketo (42)
Account-Based Marketing
Multi-Instance Management
Attribution Modeling
Channel Insights
Custom Reports
Lead Source Tracking
Predictive Analytics
Program Performance
Revenue Cycle Analytics
Web Tracking
Engagement Programs
Smart Campaigns
Trigger Campaigns
GDPR Compliance
Content Management
Lead Database
Custom Activities
Lead Deduplication
Person Source Tracking
Batch Campaigns
+ 22 more unique features
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