Affise vs CleverTap
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Affise offers more features (93 vs 47) and fewer integrations (13 vs 30). Starting price: Affise at $625/mo vs CleverTap at $499/mo. Affise has 91 unique features while CleverTap has 45 unique features, with 2 features in common.
| Affise | CleverTap | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 93 | 47 |
| AI-Powered Features | 2 | 3 |
| Starting Price | $625/mo | $499/mo |
| Pricing Tiers | 10 | 5 |
| Integrations | 13 | 30 |
| Shared Features | 2 | |
| Shared Integrations | 2 | |
| Data Quality | 95% | 73% |
Feature Comparison by Category
Administration (2 vs 3)
| Feature | Affise | CleverTap |
|---|---|---|
| Role-Based Access Control | ||
| Section Manager | ||
| Team Collaboration | ||
| Unlimited Users | ||
| White Label Option |
Affiliate Management (3 vs 0)
| Feature | Affise | CleverTap |
|---|---|---|
| Affiliate Sub Accounts | ||
| Conversion Statuses in Affiliate Panel | ||
| Unlimited Partners |
Analytics (3 vs 14)
| Feature | Affise | CleverTap |
|---|---|---|
| Attribution Modeling | ||
| Baseline | ||
| Cohort Analysis | ||
| Cross-Device Tracking | ||
| Custom Reports | ||
| Event Tracking | ||
| Funnel Analysis | ||
| Mobile Analytics | ||
| Mobile Analytics Heatmaps | ||
| Predictive Analytics | ||
| Real-Time Dashboard | ||
| Real-time Analytics | ||
| Retention Analytics | ||
| Revenue Prediction | ||
| Server-Side Tracking |
Attribution (9 vs 0)
| Feature | Affise | CleverTap |
|---|---|---|
| APK Attribution | ||
| AdRevenue Attribution | ||
| Advanced Web-to-App Attribution | ||
| Mobile Attribution | ||
| Multi-touch Attribution | ||
| SKAdNetwork Support | ||
| Uninstall Attribution | ||
| View-through Attribution | ||
| Web-to-App Attribution |
Automation (6 vs 3)
| Feature | Affise | CleverTap |
|---|---|---|
| Affiliate Manager Auto Assignment | ||
| Automated Optimization Tools | ||
| Behavioral Triggering | ||
| CR Automation | ||
| Click Automation | ||
| Journey Orchestration | ||
| KPI Automation | ||
| Marketing Automation | ||
| Scheduled Changes |
Campaign Management (3 vs 2)
| Feature | Affise | CleverTap |
|---|---|---|
| Campaign Management | ||
| Delivery Optimization | ||
| Frequency Capping | ||
| Product Feeds | ||
| Unlimited Offers |
Commerce (0 vs 1)
| Feature | Affise | CleverTap |
|---|---|---|
| In-App Commerce |
Compliance (1 vs 2)
| Feature | Affise | CleverTap |
|---|---|---|
| Audit Logs | ||
| GDPR & CCPA Compliance | ||
| Privacy Management |
Content (0 vs 1)
| Feature | Affise | CleverTap |
|---|---|---|
| Content Management |
Control (4 vs 0)
| Feature | Affise | CleverTap |
|---|---|---|
| Advertiser Caps | ||
| Click Caps | ||
| Impression Caps | ||
| Subscription Caps |
Cost Management (1 vs 0)
| Feature | Affise | CleverTap |
|---|---|---|
| Ad Costs |
Customization (6 vs 0)
| Feature | Affise | CleverTap |
|---|---|---|
| Advertiser Registration Form | ||
| Affiliate Panel Section Manager | ||
| Custom Columns and Dashboards | ||
| Custom Domains | ||
| White Label | ||
| White-label Affiliate Portal |
Data Access (1 vs 0)
| Feature | Affise | CleverTap |
|---|---|---|
| Raw Data Access |
Data Management (0 vs 3)
| Feature | Affise | CleverTap |
|---|---|---|
| Customer Data Platform | ||
| Data Import/Export | ||
| Universal ID Management |
Developer Tools (0 vs 2)
| Feature | Affise | CleverTap |
|---|---|---|
| API Access | ||
| Webhook Support |
Engagement (0 vs 1)
| Feature | Affise | CleverTap |
|---|---|---|
| Surveys & Feedback |
Integration (6 vs 2)
| Feature | Affise | CleverTap |
|---|---|---|
| API Access | ||
| Agency Integrations | ||
| Attribution API | ||
| Audience Sync | ||
| Cross & Multi Postbacks | ||
| Data Warehouse Integration | ||
| Offer Migration (CPAPI) | ||
| Webhooks |
Integrations (1 vs 0)
| Feature | Affise | CleverTap |
|---|---|---|
| AppsFlyer Statistics |
Link Management (2 vs 0)
| Feature | Affise | CleverTap |
|---|---|---|
| Shortlinks | ||
| SingleLink |
Localization (0 vs 1)
| Feature | Affise | CleverTap |
|---|---|---|
| Multi-Language Support |
Marketing (0 vs 1)
| Feature | Affise | CleverTap |
|---|---|---|
| Loyalty Programs |
Marketing Tools (2 vs 0)
| Feature | Affise | CleverTap |
|---|---|---|
| Promo Codes | ||
| Re-Engagement |
Messaging (0 vs 4)
| Feature | Affise | CleverTap |
|---|---|---|
| Email Campaigns | ||
| In-App Messaging | ||
| Push Notifications | ||
| SMS Marketing |
Mobile (3 vs 0)
| Feature | Affise | CleverTap |
|---|---|---|
| Deep Linking | ||
| Deferred Deep Linking | ||
| iOS Universal Links & Android App Links |
Partner Management (2 vs 0)
| Feature | Affise | CleverTap |
|---|---|---|
| Partner Discovery | ||
| Partners Portal Access |
Payouts (9 vs 0)
| Feature | Affise | CleverTap |
|---|---|---|
| Affiliate Billing API | ||
| Affiliate Payment Processing | ||
| Affise Pay | ||
| CPA and RevShare Payouts | ||
| CPC and CPM Payouts | ||
| Commission Tiers | ||
| First Deposit Payouts | ||
| Mass Payments | ||
| RevShare & CPA Separate Balances |
Personalization (0 vs 2)
| Feature | Affise | CleverTap |
|---|---|---|
| AI-Powered Recommendations | ||
| Dynamic Personalization |
Reporting (6 vs 0)
| Feature | Affise | CleverTap |
|---|---|---|
| Activity Report | ||
| Events Report | ||
| Funnel Report | ||
| Real-time Statistics | ||
| Retention Report | ||
| Time to Action Report |
Security (7 vs 1)
| Feature | Affise | CleverTap |
|---|---|---|
| Anti-Fraud | ||
| Ban Countries for Registration | ||
| Encrypted Subs | ||
| Fraud Prevention | ||
| Google Authorization | ||
| Security Postbacks | ||
| Single Sign On | ||
| Two-Factor Authentication |
Services (1 vs 0)
| Feature | Affise | CleverTap |
|---|---|---|
| Custom Development |
Targeting (4 vs 2)
| Feature | Affise | CleverTap |
|---|---|---|
| Host Only Targeting | ||
| Landing Page Targeting | ||
| Push Segmentation Rules | ||
| Segmentation | ||
| Sub REGEXP Targeting | ||
| Zip-code Targeting |
Templates (0 vs 1)
| Feature | Affise | CleverTap |
|---|---|---|
| Push Template Library |
Testing (1 vs 1)
| Feature | Affise | CleverTap |
|---|---|---|
| A/B Testing |
Tracking (9 vs 0)
| Feature | Affise | CleverTap |
|---|---|---|
| Advanced Events | ||
| Affiliate Link Management | ||
| Affiliate Trafficback URL | ||
| Impression Destination URL | ||
| In-app Events Recording | ||
| Parallel Tracking | ||
| QR Code Tracking | ||
| Smartlinks | ||
| Sub9-Sub30 Parameters |
Vertical Solutions (1 vs 0)
| Feature | Affise | CleverTap |
|---|---|---|
| iGaming Statistics |
Unique Features
Only in Affise (91)
Section Manager
Unlimited Users
Affiliate Sub Accounts
Conversion Statuses in Affiliate Panel
Unlimited Partners
Baseline
Real-time Analytics
Revenue Prediction
AdRevenue Attribution
Advanced Web-to-App Attribution
APK Attribution
Mobile Attribution
Multi-touch Attribution
SKAdNetwork Support
Uninstall Attribution
View-through Attribution
Web-to-App Attribution
Affiliate Manager Auto Assignment
Automated Optimization Tools
Click Automation
+ 71 more unique features
Only in CleverTap (45)
Role-Based Access Control
Team Collaboration
White Label Option
Attribution Modeling
Cohort Analysis
Cross-Device Tracking
Custom Reports
Event Tracking
Funnel Analysis
Mobile Analytics
Mobile Analytics Heatmaps
Predictive Analytics
Real-Time Dashboard
Retention Analytics
Server-Side Tracking
User Profiles
Web Analytics
Behavioral Triggering
Journey Orchestration
Marketing Automation
+ 25 more unique features
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