Adobe Analytics vs Matomo
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Adobe Analytics offers fewer features (33 vs 120) and fewer integrations (2 vs 18). Starting price: Adobe Analytics at Contact Sales vs Matomo at $29/mo. Adobe Analytics has 33 unique features while Matomo has 120 unique features, with 0 features in common.
| Adobe Analytics | Matomo | |
|---|---|---|
| Category | Analytics | Analytics |
| Total Features | 33 | 120 |
| AI-Powered Features | 3 | 0 |
| Starting Price | Contact Sales | $29/mo |
| Pricing Tiers | 0 | 4 |
| Integrations | 2 | 18 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 50% | 95% |
Feature Comparison by Category
AI (2 vs 0)
| Feature | Adobe Analytics | Matomo |
|---|---|---|
| AI-powered tools | ||
| Automated insights and actionable results |
API (0 vs 3)
| Feature | Adobe Analytics | Matomo |
|---|---|---|
| API Segmentation Support | ||
| Administration API | ||
| Analytics API |
Administration (0 vs 7)
| Feature | Adobe Analytics | Matomo |
|---|---|---|
| Easy One-Click Updates | ||
| Multi-Currency Support | ||
| SAML Login | ||
| Timezone Support | ||
| Unlimited Users Management | ||
| Unlimited Websites Management | ||
| White Label |
Alerts (0 vs 1)
| Feature | Adobe Analytics | Matomo |
|---|---|---|
| Custom Alerts |
Analysis & Visualization (4 vs 0)
| Feature | Adobe Analytics | Matomo |
|---|---|---|
| Cross-role journey visualization and insights | ||
| Guided, self-serve analysis | ||
| High-speed, ad hoc analysis and visualization | ||
| Unlimited data exploration |
Attribution (3 vs 0)
| Feature | Adobe Analytics | Matomo |
|---|---|---|
| Advanced multi-touch attribution for B2B | ||
| Cross-channel attribution | ||
| Flexible attribution and pathing analysis |
B2B Analytics (2 vs 0)
| Feature | Adobe Analytics | Matomo |
|---|---|---|
| Account- and buying-group–level analysis | ||
| Unified B2B data across the funnel |
Community (0 vs 1)
| Feature | Adobe Analytics | Matomo |
|---|---|---|
| Public Roadmap |
Compliance (1 vs 0)
| Feature | Adobe Analytics | Matomo |
|---|---|---|
| Regulatory compliance |
Content Analytics (3 vs 0)
| Feature | Adobe Analytics | Matomo |
|---|---|---|
| AI-powered content attribution | ||
| Asset-level performance measurement | ||
| Content impact across the customer journey |
Conversion Tracking (0 vs 3)
| Feature | Adobe Analytics | Matomo |
|---|---|---|
| Conversion Funnels | ||
| Form Analytics | ||
| Goal Conversion Tracking |
Customization (0 vs 4)
| Feature | Adobe Analytics | Matomo |
|---|---|---|
| Community Themes | ||
| Custom Dimensions | ||
| Custom Logo Upload | ||
| Custom Variables |
Data Export (0 vs 1)
| Feature | Adobe Analytics | Matomo |
|---|---|---|
| Data Export |
Data Governance (2 vs 0)
| Feature | Adobe Analytics | Matomo |
|---|---|---|
| Data governance controls and privacy features | ||
| Enterprise-grade data collection and governance |
Data Import (0 vs 1)
| Feature | Adobe Analytics | Matomo |
|---|---|---|
| Server Log Import |
Data Integration (1 vs 0)
| Feature | Adobe Analytics | Matomo |
|---|---|---|
| Real-time data integration |
Data Management (2 vs 5)
| Feature | Adobe Analytics | Matomo |
|---|---|---|
| Automatic Data Deletion | ||
| IP Exclusion | ||
| SQL Data Access | ||
| URL Parameter Exclusion | ||
| Unified customer profiles | ||
| Unified customer-level data model | ||
| Unlimited Data Storage |
Data Warehouse (0 vs 1)
| Feature | Adobe Analytics | Matomo |
|---|---|---|
| Data Warehouse Connector |
Development (0 vs 2)
| Feature | Adobe Analytics | Matomo |
|---|---|---|
| Developer Zone | ||
| Programming Language Libraries |
Documentation (0 vs 3)
| Feature | Adobe Analytics | Matomo |
|---|---|---|
| FAQ | ||
| Glossary | ||
| User Guides |
Education (0 vs 1)
| Feature | Adobe Analytics | Matomo |
|---|---|---|
| Training Videos |
Extensibility (0 vs 1)
| Feature | Adobe Analytics | Matomo |
|---|---|---|
| Open Marketplace |
Installation (0 vs 1)
| Feature | Adobe Analytics | Matomo |
|---|---|---|
| Fast Installation |
Integration (2 vs 4)
| Feature | Adobe Analytics | Matomo |
|---|---|---|
| CMS Plugins | ||
| Google Analytics Data Importer | ||
| LDAP Integration | ||
| Native integration with Adobe Experience Platform and Customer Journey Analytics | ||
| Report Embedding | ||
| Tight integration with Adobe Experience Platform |
Journey Analysis (1 vs 0)
| Feature | Adobe Analytics | Matomo |
|---|---|---|
| Cross-device and cross-channel journey analysis |
Marketing (0 vs 3)
| Feature | Adobe Analytics | Matomo |
|---|---|---|
| Advertising Conversion Export | ||
| Campaign Tracking | ||
| Multi-Channel Conversion Attribution |
Mobile (0 vs 3)
| Feature | Adobe Analytics | Matomo |
|---|---|---|
| Mobile App | ||
| Mobile App Analytics with Android SDK | ||
| Mobile App Analytics with iOS SDK |
Open Source (0 vs 1)
| Feature | Adobe Analytics | Matomo |
|---|---|---|
| Open Source |
Optimization (1 vs 1)
| Feature | Adobe Analytics | Matomo |
|---|---|---|
| A/B Testing Platform | ||
| Continuous web optimization |
Performance (1 vs 3)
| Feature | Adobe Analytics | Matomo |
|---|---|---|
| Low-latency data processing | ||
| Page Performance Reports | ||
| Page Speed Performance Tracking | ||
| Site Speed and Page Speed Reports |
Privacy (0 vs 12)
| Feature | Adobe Analytics | Matomo |
|---|---|---|
| Consent Tracking | ||
| Cookie Disable Enforcement | ||
| Cookie-Less Analytics | ||
| Do Not Track Support | ||
| GDPR Compliance | ||
| GDPR Manager | ||
| IP Anonymization | ||
| Opt-Out Iframe | ||
| Personal Data Tracking | ||
| Referrer Anonymization | ||
| User ID Pseudonymization | ||
| Visits Log Disable |
Product Analytics (2 vs 0)
| Feature | Adobe Analytics | Matomo |
|---|---|---|
| Event-based product insights out of the box | ||
| User and cohort analysis |
Quality (0 vs 1)
| Feature | Adobe Analytics | Matomo |
|---|---|---|
| Quality Assurance |
Reporting (3 vs 20)
| Feature | Adobe Analytics | Matomo |
|---|---|---|
| 100% Accurate Data | ||
| Advanced reporting and attribution | ||
| All Websites Dashboard | ||
| Annotations | ||
| Custom Reports | ||
| Customizable Dashboard | ||
| Ecommerce Analytics | ||
| Geolocation | ||
| In-depth reporting | ||
| Log Analytics | ||
| Media Analytics | ||
| Page Overlay | ||
| Pages Transitions | ||
| Powerful reporting capabilities | ||
| Real-time Data Updates |
SEO (0 vs 2)
| Feature | Adobe Analytics | Matomo |
|---|---|---|
| SEO Web Vitals | ||
| Search Engine Keywords Performance |
Security (0 vs 2)
| Feature | Adobe Analytics | Matomo |
|---|---|---|
| Audit Log | ||
| Security Focus |
Segmentation (2 vs 2)
| Feature | Adobe Analytics | Matomo |
|---|---|---|
| Advanced, unlimited segmentation | ||
| Deep, flexible segmentation | ||
| User Cohorts | ||
| User Segmentation |
Support (0 vs 3)
| Feature | Adobe Analytics | Matomo |
|---|---|---|
| Community Forums | ||
| Long Term Support | ||
| Paid Support Plans |
Tag Management (0 vs 1)
| Feature | Adobe Analytics | Matomo |
|---|---|---|
| Tag Manager |
Technical (0 vs 6)
| Feature | Adobe Analytics | Matomo |
|---|---|---|
| High Traffic Compatibility | ||
| IPv4 and IPv6 Support | ||
| Intranet Support | ||
| Multi-Platform Support | ||
| Proxy Support | ||
| Unicode Support |
Tracking (0 vs 19)
| Feature | Adobe Analytics | Matomo |
|---|---|---|
| 404 Page Tracking | ||
| C# DotNet Tracker | ||
| Content Tracking | ||
| Cookie-Based Tracking | ||
| Cross-Domain Linking | ||
| Event Tracking | ||
| External Link Tracking | ||
| File Download Tracking | ||
| Java Tracking API Client | ||
| JavaScript Tracking API | ||
| Offline Tracking | ||
| PHP Tracking API Client | ||
| REST Tracking API | ||
| Search Engine Bot Tracking | ||
| Search Engine Tracking |
User Experience (1 vs 2)
| Feature | Adobe Analytics | Matomo |
|---|---|---|
| Accessible analytics tools | ||
| Heatmap Analytics | ||
| Session Recording |
Unique Features
Only in Adobe Analytics (33)
AI-powered tools
Automated insights and actionable results
Cross-role journey visualization and insights
Guided, self-serve analysis
High-speed, ad hoc analysis and visualization
Unlimited data exploration
Advanced multi-touch attribution for B2B
Cross-channel attribution
Flexible attribution and pathing analysis
Account- and buying-group–level analysis
Unified B2B data across the funnel
Regulatory compliance
AI-powered content attribution
Asset-level performance measurement
Content impact across the customer journey
Data governance controls and privacy features
Enterprise-grade data collection and governance
Real-time data integration
Unified customer profiles
Unified customer-level data model
+ 13 more unique features
Only in Matomo (120)
Easy One-Click Updates
Multi-Currency Support
SAML Login
Timezone Support
Unlimited Users Management
Unlimited Websites Management
White Label
Custom Alerts
Administration API
Analytics API
API Segmentation Support
Public Roadmap
Conversion Funnels
Form Analytics
Goal Conversion Tracking
Community Themes
Custom Dimensions
Custom Logo Upload
Custom Variables
Data Export
+ 100 more unique features
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