ActiveCampaign vs SendPulse
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
ActiveCampaign offers fewer features (43 vs 92) and more integrations (30 vs 10). Starting price: ActiveCampaign at $15/mo vs SendPulse at $8/mo. ActiveCampaign has 39 unique features while SendPulse has 88 unique features, with 4 features in common.
| ActiveCampaign | SendPulse | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 43 | 92 |
| AI-Powered Features | 3 | 0 |
| Starting Price | $15/mo | $8/mo |
| Pricing Tiers | 4 | 7 |
| Integrations | 30 | 10 |
| Shared Features | 4 | |
| Shared Integrations | 6 | |
| Data Quality | 72% | 95% |
Feature Comparison by Category
Analytics (4 vs 0)
| Feature | ActiveCampaign | SendPulse |
|---|---|---|
| Event Tracking | ||
| Multi-channel Attribution | ||
| Reporting & Analytics | ||
| Website Tracking |
Audience Management (2 vs 0)
| Feature | ActiveCampaign | SendPulse |
|---|---|---|
| List Management | ||
| Segmentation |
Automation (4 vs 6)
| Feature | ActiveCampaign | SendPulse |
|---|---|---|
| Automation 360 | ||
| Automation Recipes | ||
| Batch Size Automation | ||
| Conditional Automation | ||
| Data Filters | ||
| Email Validation in Automation | ||
| Event-Triggered Flows | ||
| Marketing Automation | ||
| Priority Time Sending | ||
| Ready-Made Automated Flows |
CRM (1 vs 6)
| Feature | ActiveCampaign | SendPulse |
|---|---|---|
| Automatic Deal Creation | ||
| CRM | ||
| CRM Integrations | ||
| CRM Sales Pipeline | ||
| Contact Cards | ||
| Customer Communication Hub | ||
| Team Collaboration in CRM |
Chatbots (0 vs 10)
| Feature | ActiveCampaign | SendPulse |
|---|---|---|
| Automated Flow Builder | ||
| Chatbot Builder | ||
| Chatbot Subscriber Segmentation | ||
| Facebook Chatbots | ||
| Instagram Chatbots | ||
| Live Chat | ||
| Subscription Widgets | ||
| Viber Chatbots | ||
| WhatsApp Business API | ||
| WhatsApp Campaigns and Chatbots |
Collaboration (0 vs 1)
| Feature | ActiveCampaign | SendPulse |
|---|---|---|
| User Access Levels |
Communication (1 vs 0)
| Feature | ActiveCampaign | SendPulse |
|---|---|---|
| Connected Inbox |
Compliance (2 vs 0)
| Feature | ActiveCampaign | SendPulse |
|---|---|---|
| GDPR Compliance | ||
| Unsubscribe Management |
Course Builder (0 vs 7)
| Feature | ActiveCampaign | SendPulse |
|---|---|---|
| Course Builder Drag-and-Drop | ||
| Course Learning Progress Tracking | ||
| Course Management | ||
| Knowledge Monetization | ||
| LMS Platform | ||
| Online Course Builder | ||
| Student Communication |
Data Management (2 vs 0)
| Feature | ActiveCampaign | SendPulse |
|---|---|---|
| Contact Import | ||
| Custom Fields |
Design (1 vs 0)
| Feature | ActiveCampaign | SendPulse |
|---|---|---|
| Template Library |
Developer Tools (1 vs 0)
| Feature | ActiveCampaign | SendPulse |
|---|---|---|
| API |
Email (5 vs 19)
| Feature | ActiveCampaign | SendPulse |
|---|---|---|
| A/B Testing | ||
| AMP Emails | ||
| Backlog Handling | ||
| Dedicated IP Addresses | ||
| Drag-and-Drop Email Builder | ||
| Email Deliverability | ||
| Email Marketing | ||
| Email Personalization | ||
| Email Segmentation | ||
| Email Templates | ||
| Email Verifier | ||
| Lead Nurturing | ||
| Resend Unopened Emails | ||
| SMTP High Sending Speed | ||
| SMTP Reports |
Engagement (1 vs 0)
| Feature | ActiveCampaign | SendPulse |
|---|---|---|
| Messaging |
Enterprise (2 vs 0)
| Feature | ActiveCampaign | SendPulse |
|---|---|---|
| Account-Based Marketing | ||
| Multi-Brand Management |
Integration (0 vs 2)
| Feature | ActiveCampaign | SendPulse |
|---|---|---|
| API and Webhooks | ||
| Integration with CRM and CMS |
Integrations (2 vs 0)
| Feature | ActiveCampaign | SendPulse |
|---|---|---|
| Integration Partner Marketplace | ||
| Webhook Support |
Landing Pages (1 vs 0)
| Feature | ActiveCampaign | SendPulse |
|---|---|---|
| Landing Pages |
Lead Capture (1 vs 0)
| Feature | ActiveCampaign | SendPulse |
|---|---|---|
| Forms |
Lead Management (1 vs 0)
| Feature | ActiveCampaign | SendPulse |
|---|---|---|
| Contact Scoring |
Mobile (1 vs 4)
| Feature | ActiveCampaign | SendPulse |
|---|---|---|
| Automation 360 Mobile App | ||
| Education by SendPulse Mobile App | ||
| Mobile App | ||
| SendPulse Chatbots App |
Notifications (0 vs 5)
| Feature | ActiveCampaign | SendPulse |
|---|---|---|
| Offline Notifications | ||
| Web Push Automated Flows | ||
| Web Push Developer API | ||
| Web Push Notifications | ||
| Web Push Personalization and Segmentation |
Optimization (1 vs 0)
| Feature | ActiveCampaign | SendPulse |
|---|---|---|
| A/B Testing |
Personalization (2 vs 0)
| Feature | ActiveCampaign | SendPulse |
|---|---|---|
| Dynamic Content | ||
| Predictive Content |
Pop-ups (0 vs 6)
| Feature | ActiveCampaign | SendPulse |
|---|---|---|
| NPS Survey Widget | ||
| Pop-up A/B Testing | ||
| Pop-up Statistics | ||
| Pop-up Templates | ||
| Pop-ups | ||
| Social Media Widget |
Productivity (1 vs 0)
| Feature | ActiveCampaign | SendPulse |
|---|---|---|
| Task Management |
Reporting (0 vs 2)
| Feature | ActiveCampaign | SendPulse |
|---|---|---|
| Automation Statistics | ||
| Email Statistics |
SMS (1 vs 14)
| Feature | ActiveCampaign | SendPulse |
|---|---|---|
| SMS API and Integrations | ||
| SMS Automated Flows | ||
| SMS Marketing | ||
| SMS Personalization | ||
| SMS Scheduling | ||
| SMS Sender Name | ||
| SMS Service | ||
| SMS Statistics | ||
| SMS Subscription Forms | ||
| SMS Trigger and Bulk Messages | ||
| SMS Unsubscribe Links | ||
| Viber Campaigns | ||
| Viber Extended Character Support | ||
| Viber Message Lifetime | ||
| Viber Resend via SMS |
Sales (2 vs 0)
| Feature | ActiveCampaign | SendPulse |
|---|---|---|
| Deal Management | ||
| Sales Automation |
Security (2 vs 0)
| Feature | ActiveCampaign | SendPulse |
|---|---|---|
| Role-Based Access Control | ||
| Two-Factor Authentication |
Social Media (1 vs 0)
| Feature | ActiveCampaign | SendPulse |
|---|---|---|
| Social Listening |
Support (1 vs 3)
| Feature | ActiveCampaign | SendPulse |
|---|---|---|
| 24/7 Customer Support | ||
| Demo Service | ||
| Knowledge Base | ||
| Professional Services |
Website Builder (0 vs 7)
| Feature | ActiveCampaign | SendPulse |
|---|---|---|
| Bio Link Page | ||
| Landing Pages | ||
| Online Stores | ||
| Payment Systems Integration | ||
| Pre-Designed Website Templates | ||
| Website Analytics and SEO | ||
| Website Drag-and-Drop Builder |
Unique Features
Only in ActiveCampaign (39)
Event Tracking
Multi-channel Attribution
Reporting & Analytics
Website Tracking
List Management
Segmentation
Automation Recipes
Batch Size Automation
Conditional Automation
Marketing Automation
Connected Inbox
GDPR Compliance
Unsubscribe Management
CRM
Contact Import
Custom Fields
Template Library
API
Backlog Handling
Email Deliverability
+ 19 more unique features
Only in SendPulse (88)
Automation 360
Data Filters
Email Validation in Automation
Event-Triggered Flows
Priority Time Sending
Ready-Made Automated Flows
Automated Flow Builder
Chatbot Builder
Chatbot Subscriber Segmentation
Facebook Chatbots
Instagram Chatbots
Live Chat
Subscription Widgets
Viber Chatbots
WhatsApp Business API
WhatsApp Campaigns and Chatbots
User Access Levels
Course Builder Drag-and-Drop
Course Learning Progress Tracking
Course Management
+ 68 more unique features
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