ActiveCampaign vs Brevo
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
ActiveCampaign offers fewer features (43 vs 95) and fewer integrations (30 vs 99). Starting price: ActiveCampaign at $15/mo vs Brevo at $9/mo. ActiveCampaign has 38 unique features while Brevo has 90 unique features, with 5 features in common.
| ActiveCampaign | Brevo | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 43 | 95 |
| AI-Powered Features | 3 | 9 |
| Starting Price | $15/mo | $9/mo |
| Pricing Tiers | 4 | 10 |
| Integrations | 30 | 99 |
| Shared Features | 5 | |
| Shared Integrations | 22 | |
| Data Quality | 72% | 97% |
Feature Comparison by Category
AI (0 vs 7)
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| AI Contact & Company Enrichment | ||
| AI Content Generator | ||
| AI Conversations Assistant | ||
| AI Data Analyst | ||
| AI Send Time Optimization | ||
| Aura AI Assistant | ||
| Predictive Segmentation |
Advertising (0 vs 2)
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| Facebook Lead Ads Integration | ||
| Google Ads Audience Sync |
Analytics (4 vs 9)
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| Advanced Email Reporting | ||
| Basic Reporting & Analytics | ||
| Campaign Comparison Reports | ||
| Click Heatmaps | ||
| Conversion Tracking | ||
| Dashboards & Data Exploration | ||
| Event Tracking | ||
| Geography & Device Reports | ||
| Google Analytics Integration | ||
| Multi-channel Attribution | ||
| Reporting & Analytics | ||
| Web & Event Tracking | ||
| Website Tracking |
Audience Management (2 vs 0)
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| List Management | ||
| Segmentation |
Automation (4 vs 0)
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| Automation Recipes | ||
| Batch Size Automation | ||
| Conditional Automation | ||
| Marketing Automation |
Billing (0 vs 1)
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| Pay-As-You-Go Email Credits |
Branding (0 vs 1)
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| Brevo Logo Removal |
CRM (1 vs 1)
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| CRM | ||
| CRM (Contact Management) |
Communication (1 vs 0)
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| Connected Inbox |
Compliance (2 vs 1)
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| GDPR Compliance | ||
| GDPR Compliance Tools | ||
| Unsubscribe Management |
Contact Management (0 vs 5)
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| AI Segmentation | ||
| Advanced Segmentation | ||
| Contact Import & Export | ||
| Contact Lists & Tags | ||
| Contact Scoring |
Conversations (0 vs 8)
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| Chat Ratings | ||
| Chatbot Builder | ||
| Facebook Messenger Integration | ||
| Instagram Direct Integration | ||
| Live Chat Widget | ||
| Targeted Chat Messages | ||
| Universal Inbox | ||
| Visitor Intelligence |
Data Management (2 vs 7)
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| Brevo Data Platform | ||
| Contact Import | ||
| Custom Data Integrations | ||
| Custom Fields | ||
| Custom Objects | ||
| Data Preparation Rules | ||
| Identity Resolution | ||
| Scoring Library (RFM/LTV) | ||
| Universal Data Model |
Design (1 vs 0)
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| Template Library |
Developer Tools (1 vs 5)
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| API | ||
| CMS Integrations | ||
| RESTful API | ||
| SDKs & Libraries | ||
| SMTP Relay | ||
| Webhooks |
Ecommerce (0 vs 3)
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| Abandoned Cart Recovery | ||
| Ecommerce Features | ||
| Product Recommendations |
Email (5 vs 0)
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| Backlog Handling | ||
| Email Deliverability | ||
| Email Marketing | ||
| Lead Nurturing | ||
| Timezone Sending |
Email Marketing (0 vs 7)
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| Dedicated IP Address | ||
| Drag & Drop Email Editor | ||
| Dynamic Content & Personalization | ||
| Email Campaigns | ||
| Email Deliverability Tools | ||
| Email Templates | ||
| HTML Email Editor |
Engagement (1 vs 0)
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| Messaging |
Enterprise (2 vs 0)
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| Account-Based Marketing | ||
| Multi-Brand Management |
Integrations (2 vs 0)
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| Integration Partner Marketplace | ||
| Webhook Support |
Landing Pages (1 vs 0)
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| Landing Pages |
Lead Capture (1 vs 0)
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| Forms |
Lead Generation (0 vs 2)
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| Landing Pages | ||
| Signup Forms |
Lead Management (1 vs 0)
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| Contact Scoring |
Loyalty (0 vs 1)
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| Customer Loyalty Engine |
Marketing Automation (0 vs 3)
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| Automation Templates | ||
| Cross-Channel Automation | ||
| Marketing Automation Workflows |
Messaging (0 vs 2)
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| WhatsApp Business API Integration | ||
| WhatsApp Marketing Campaigns |
Mobile (1 vs 2)
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| Mobile App | ||
| Mobile Apps | ||
| Mobile Wallet Passes |
Optimization (1 vs 1)
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| A/B Testing |
Personalization (2 vs 0)
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| Dynamic Content | ||
| Predictive Content |
Productivity (1 vs 0)
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| Task Management |
Push Notifications (0 vs 3)
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| Mobile Push Notifications | ||
| Popup Notifications | ||
| Web Push Notifications |
SMS (1 vs 0)
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| SMS Marketing |
SMS Marketing (0 vs 1)
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| SMS Marketing Campaigns |
Sales (2 vs 9)
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| Brevo Phone | ||
| Brevo Video Conferencing | ||
| Deal Management | ||
| Meetings & Scheduling | ||
| Payment Collection for Meetings | ||
| Sales Automation | ||
| Sales Pipelines | ||
| Sales Reports & Forecasting | ||
| Shared Inbox | ||
| Task Management |
Security (2 vs 1)
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| Role-Based Access Control | ||
| SSO & SAML Authentication | ||
| Two-Factor Authentication |
Social Media (1 vs 0)
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| Social Listening |
Support (1 vs 5)
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| Customer Success Manager | ||
| Deliverability Specialist Support | ||
| Email Support | ||
| Phone Support | ||
| Professional Services | ||
| Tailored Onboarding |
Team Collaboration (0 vs 2)
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| Multi-Account Management | ||
| Multi-User Access |
Transactional Messaging (0 vs 6)
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| Email Template Personalization | ||
| Extended Log Retention | ||
| Inbound Email Parsing | ||
| Transactional Email (SMTP & API) | ||
| Transactional SMS | ||
| Transactional WhatsApp |
Unique Features
Only in ActiveCampaign (38)
Event Tracking
Multi-channel Attribution
Reporting & Analytics
Website Tracking
List Management
Segmentation
Automation Recipes
Batch Size Automation
Conditional Automation
Marketing Automation
Connected Inbox
GDPR Compliance
Unsubscribe Management
CRM
Contact Import
Custom Fields
Template Library
API
Backlog Handling
Email Deliverability
+ 18 more unique features
Only in Brevo (90)
Facebook Lead Ads Integration
Google Ads Audience Sync
AI Contact & Company Enrichment
AI Content Generator
AI Conversations Assistant
AI Data Analyst
AI Send Time Optimization
Aura AI Assistant
Predictive Segmentation
Advanced Email Reporting
Basic Reporting & Analytics
Campaign Comparison Reports
Click Heatmaps
Conversion Tracking
Dashboards & Data Exploration
Geography & Device Reports
Google Analytics Integration
Web & Event Tracking
Pay-As-You-Go Email Credits
Brevo Logo Removal
+ 70 more unique features
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