AB Tasty vs Smartlook

Side-by-side comparison of features, pricing, and integrations.

Quick Verdict

AB Tasty offers more features (72 vs 13) and fewer integrations (2 vs 6). Both start at Contact Sales. AB Tasty has 72 unique features while Smartlook has 13 unique features, with 0 features in common.

AB TastySmartlook
CategoryProduct AnalyticsProduct Analytics
Total Features7213
AI-Powered Features80
Starting PriceContact SalesContact Sales
Pricing Tiers00
Integrations26
Shared Features0
Shared Integrations1
Data Quality60%40%

Feature Comparison by Category

AI (5 vs 0)

FeatureAB TastySmartlook
AdaptiveCX
EmotionsAI
Evi - Evidence-Based Marketing Agent
Evi Hypothesis Formulation
Evi Insights & Reporting

API (4 vs 0)

FeatureAB TastySmartlook
Agnostic API
Mobile SDKs (Android, iOS)
REST Decision API
SDKs (Client & Server-side)

Analytics (0 vs 9)

FeatureAB TastySmartlook
Advanced Filtering
Behavior Flows
Crash Reports
Enhanced Event Creation
Events
Funnels
Heatmaps
Page Analytics
Session Recordings

Analytics & Reporting (6 vs 0)

FeatureAB TastySmartlook
Cross Domain Tracking
Data Filtering & Segmentation
Predictive Testing
Real-Time Results
Reports and Dashboards
Stat Engine (Bayesian Statistics)

E-commerce (8 vs 0)

FeatureAB TastySmartlook
AI-Powered Search
Customizable Widgets
Dynamic Widgets
E-Merchandising
Merchandising Controls
Product Recommendation API
Product Recommendations
Widget Library

Editing & Creation (3 vs 0)

FeatureAB TastySmartlook
Code Editor
Visual Editor with AI Prompts
WYSIWYG Editor

Implementation (0 vs 1)

FeatureAB TastySmartlook
Simple Setup

Integrations (1 vs 0)

FeatureAB TastySmartlook
Analytic Connectors

Management (1 vs 0)

FeatureAB TastySmartlook
Experience Continuity

Personalization (8 vs 0)

FeatureAB TastySmartlook
Advanced Campaign Triggers
Campaign Prioritization
Campaign Scheduling
Data Layer Segmentation
E-commerce Segmentation
Personalization
Segment Builder
Third Party User Segments

Platform (0 vs 3)

FeatureAB TastySmartlook
Cross-platform Analytics
Mobile App Analytics
Website Analytics

Release Management (7 vs 0)

FeatureAB TastySmartlook
Automatic KPI-Triggered Rollbacks
Automatic Rollback
Feature & Server-Side Experiments
Feature Flags & Toggles
Progressive Deployment
Rollouts
User Segmentation & Targeting

Security (5 vs 0)

FeatureAB TastySmartlook
Cookie Duration Setup
Enterprise SSO (SAML, LDAP)
ITP 2.1/2.2 Compliance
Multi-Factor Authentication
User, Role and Access Management

Support (9 vs 0)

FeatureAB TastySmartlook
Account Manager
Dedicated Consulting
Dedicated Training
Email & Phone Support
Infrastructure SLA
Online Knowledge Base
Support SLA
Ticketing System
User Certification

Technical (1 vs 0)

FeatureAB TastySmartlook
Single Page App Support (SPA)

Testing (14 vs 0)

FeatureAB TastySmartlook
A/B/n Testing
Custom Goals
Dynamic Allocation of Traffic (Multi-Armed Bandits)
Engagement Goals
Feature Experimentation
Mobile App Testing
Multiple Goals
Multivariate Testing
QA Testing Mode
Split URL Testing
Traffic Allocation (Percentage)
Transactional Goals
Unlimited Variations
Web Experimentation

Unique Features

Only in AB Tasty (72)

AdaptiveCX
EmotionsAI
Evi - Evidence-Based Marketing Agent
Evi Hypothesis Formulation
Evi Insights & Reporting
Cross Domain Tracking
Data Filtering & Segmentation
Predictive Testing
Real-Time Results
Reports and Dashboards
Stat Engine (Bayesian Statistics)
Agnostic API
Mobile SDKs (Android, iOS)
REST Decision API
SDKs (Client & Server-side)
AI-Powered Search
Customizable Widgets
Dynamic Widgets
E-Merchandising
Merchandising Controls

+ 52 more unique features

Only in Smartlook (13)

Advanced Filtering
Behavior Flows
Crash Reports
Enhanced Event Creation
Events
Funnels
Heatmaps
Page Analytics
Session Recordings
Simple Setup
Cross-platform Analytics
Mobile App Analytics
Website Analytics

Want to build your own alternative to AB Tasty or Smartlook?

Analyze it with Reap