How to Build Your Own PlaybookUX

Create custom reports with flexible filtering and visualization options for research findings.

Visualizes click and interaction patterns on designs and digital assets to understand user focus areas.

Clip and create shareable highlight reels from key moments in research sessions for easy insight sharing across teams.

Filter survey and research data by persona, demographics, screener questions, and test responses.

Advanced visualization tools for card sorting analysis to show correlations between cards and categories.

Tool for optimizing information architecture with support for open, closed, and hybrid card sorts. Includes image upload, personalized instructions, randomization, similarity matrix, and dendrograms.

Validates digital assets by tracking initial user interactions. Provides heat maps and click maps to visualize user focus and interaction patterns.

Tests first impressions and immediate user reactions. Configurable display duration with customizable question prompts and follow-up survey capabilities.

One-on-one video conferencing with built-in recording of webcam, audio, and screen activity. Includes recruitment logistics handling, scheduling, invisible observer mode, and live note-taking.

Compares up to 20 designs to understand user preferences. Includes follow-up survey questions and clear visualization of results for data-driven decision making.

Build and collaborate on reports together as a team with commenting and feedback capabilities.

Team members can join moderated interview sessions as invisible observers without affecting the session.

Team members can take live notes during sessions with the ability to mention team members.

Unlimited team members can access the platform with full collaboration capabilities.

Organize projects into workspaces for better team structure and project management.

Use filtering and screener questions to identify, target, and segment audience personas.

Automated scheduling system that eliminates back-and-forth coordination for moderated sessions.

Access to 5+ million vetted consumer and professional participants with filtering and screener question capabilities.

Nearly 90% of studies fill within a few hours using the built-in participant panel.

Centralized storage for all research data, insights, and findings with easy organization and accessibility.

Organize insights by building custom tagging structures and searching across the central research repository.

Dedicated customer success manager and support team to help achieve research goals and best practices.

Expert guidance on research methodology and study design from the support team.

AI-powered summaries of session behaviors to help focus on relevant insights without manual review.

Import Figma designs directly into PlaybookUX and set up goal screens with detailed analytics including task completion rates, misclicks, navigation paths, heat maps, and click tracking.