Replacement Guide

How to Build Your Own Adobe Analytics

Replace Adobe Analytics with a custom build. Unified customer analytics across data, content, and journeys

Weekend Project
33 features2 integrationsOne weekend

Estimated Timeline

Based on 33 features at Weekend Project difficulty, expect about One weekend with AI-assisted development.

1
Setup & scaffolding
2 hours
2
Core features
4-6 hours
3
Polish & deploy
2 hours

Recommended Tech Stack

Next.js 14

Full-stack React framework with API routes and server components

Supabase

PostgreSQL database, auth, and real-time subscriptions

Tailwind CSS

Utility-first styling for rapid UI development

Key Features to Replicate

Top features across 8 categories. See all 33 features

Analysis & Visualization(4 features)

Cross-role journey visualization and insightsPremium

Visualize and analyze customer journeys across multiple roles and perspectives

Guided, self-serve analysis

Enable self-service analytics with guided analysis tools and workflows

High-speed, ad hoc analysis and visualization

Perform fast, on-demand analysis and create visualizations without delays

Unlimited data exploration

Explore data freely without limits across multiple dimensions and metrics

Attribution(3 features)

Advanced multi-touch attribution for B2BPremium

Track and attribute B2B conversions across multiple touchpoints in buying journeys

Cross-channel attribution

Analyze and attribute customer conversions across web and mobile channels

Flexible attribution and pathing analysis

Analyze multi-touch attribution and customer journey paths across touchpoints

Content Analytics(3 features)

AI-powered content attributionAI

Use AI to automatically attribute content performance to business outcomes

Asset-level performance measurement

Measure and track performance metrics at the individual content asset level

Content impact across the customer journey

Measure how content impacts customers throughout their entire journey

Reporting(3 features)

Advanced reporting and attribution

Generate advanced reports with sophisticated attribution modeling capabilities

In-depth reporting

Generate comprehensive reports with unified customer profiles and detailed metrics

Powerful reporting capabilities

Access powerful reporting tools that quickly transform digital data into insights

AI(2 features)

AI-powered toolsAI

Leverage AI-powered analytics tools to extract insights and act quickly

Automated insights and actionable resultsAI

Automate insight generation and deliver actionable results instantly

B2B Analytics(2 features)

Account- and buying-group–level analysisPremium

Analyze customer data at account and buying group levels for B2B insights

Unified B2B data across the funnelPremium

Connect and analyze B2B data across the entire sales and marketing funnel

Data Governance(2 features)

Data governance controls and privacy features

Implement granular permissions, automated data processing, and consistent standards across platforms

Enterprise-grade data collection and governance

Collect and govern data with enterprise-level controls and compliance features

Data Management(2 features)

Unified customer profiles

Create unified customer profiles combining data from all touchpoints

Unified customer-level data model

Connects customer identities and interactions across channels, devices, and time into a single view

Cost Calculator

Pricing data not available for Adobe Analytics. Check their website for current pricing.

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