Ghost vs WordPress
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Ghost offers more features (66 vs 49) and more integrations (46 vs 30). Starting price: Ghost at Contact Sales vs WordPress at $4/mo. Ghost has 64 unique features while WordPress has 47 unique features, with 2 features in common.
| Ghost | WordPress | |
|---|---|---|
| Category | Content Management System | Content Management System |
| Total Features | 66 | 49 |
| AI-Powered Features | 0 | 3 |
| Starting Price | Contact Sales | $4/mo |
| Pricing Tiers | 4 | 7 |
| Integrations | 46 | 30 |
| Shared Features | 2 | |
| Shared Integrations | 5 | |
| Data Quality | 100% | 74% |
Feature Comparison by Category
APIs (2 vs 0)
| Feature | Ghost | WordPress |
|---|---|---|
| Admin API | ||
| Content API |
Accessibility (0 vs 1)
| Feature | Ghost | WordPress |
|---|---|---|
| Accessibility Features |
Analytics (6 vs 1)
| Feature | Ghost | WordPress |
|---|---|---|
| Advanced Native Analytics | ||
| Analytics | ||
| Email Analytics | ||
| Member Management | ||
| Native Analytics | ||
| Signup Attribution | ||
| Subscriber Engagement Analytics |
Asset Management (0 vs 1)
| Feature | Ghost | WordPress |
|---|---|---|
| Media Library |
Audience Management (1 vs 0)
| Feature | Ghost | WordPress |
|---|---|---|
| Member Tagging |
Billing (1 vs 0)
| Feature | Ghost | WordPress |
|---|---|---|
| Invoice Billing |
Branding (1 vs 0)
| Feature | Ghost | WordPress |
|---|---|---|
| Whitelabel Branding |
Commerce (0 vs 1)
| Feature | Ghost | WordPress |
|---|---|---|
| E-commerce |
Community (1 vs 0)
| Feature | Ghost | WordPress |
|---|---|---|
| Community Comments |
Content Creation (5 vs 2)
| Feature | Ghost | WordPress |
|---|---|---|
| Block Editor | ||
| Embedded Media | ||
| File Uploads | ||
| Image Editing | ||
| Jetpack AI | ||
| Professional Editor | ||
| Rich Media & Dynamic Cards |
Content Discovery (0 vs 1)
| Feature | Ghost | WordPress |
|---|---|---|
| Related Posts |
Content Management (0 vs 4)
| Feature | Ghost | WordPress |
|---|---|---|
| Custom Fields | ||
| Post Types | ||
| Revisions | ||
| Version Control |
Content Organization (0 vs 2)
| Feature | Ghost | WordPress |
|---|---|---|
| Auto-tagging | ||
| Taxonomies |
Data Management (2 vs 1)
| Feature | Ghost | WordPress |
|---|---|---|
| Automated Backups | ||
| Import/Export | ||
| Member Import/Export |
Design (1 vs 8)
| Feature | Ghost | WordPress |
|---|---|---|
| Custom Themes | ||
| Dark Mode Support | ||
| Drag & Drop Page Builder | ||
| Full Site Editing | ||
| Mobile Responsive | ||
| Pattern Library | ||
| Query Loop | ||
| Themes | ||
| Widgets |
Developer Tools (0 vs 1)
| Feature | Ghost | WordPress |
|---|---|---|
| REST API |
Discovery (1 vs 0)
| Feature | Ghost | WordPress |
|---|---|---|
| Ghost Explore Network |
Distribution (2 vs 2)
| Feature | Ghost | WordPress |
|---|---|---|
| RSS Feeds | ||
| Social Sharing | ||
| Social Web Distribution |
Email Marketing (7 vs 0)
| Feature | Ghost | WordPress |
|---|---|---|
| Custom Email Templates | ||
| Custom Sending Domain | ||
| Edit Links After Sending | ||
| Email Newsletters | ||
| Managed Deliverability | ||
| Multiple Newsletters | ||
| Unlimited Email Sends |
Engagement (0 vs 3)
| Feature | Ghost | WordPress |
|---|---|---|
| Comments | ||
| Email Subscriptions | ||
| Forms |
Extensibility (0 vs 1)
| Feature | Ghost | WordPress |
|---|---|---|
| Plugins |
Growth (2 vs 0)
| Feature | Ghost | WordPress |
|---|---|---|
| Member Referral Program | ||
| Recommendations |
Infrastructure (3 vs 0)
| Feature | Ghost | WordPress |
|---|---|---|
| Custom Subdirectory Install | ||
| Fully Managed Service | ||
| Worldwide CDN |
Integrations (6 vs 0)
| Feature | Ghost | WordPress |
|---|---|---|
| Custom Integrations | ||
| Slack Integration | ||
| Third-Party Analytics Integration | ||
| Webhooks | ||
| Zapier Automation | ||
| n8n Automation |
Localization (1 vs 0)
| Feature | Ghost | WordPress |
|---|---|---|
| Internationalization |
Maintenance (1 vs 1)
| Feature | Ghost | WordPress |
|---|---|---|
| Automatic Weekly Updates | ||
| Database Optimization |
Monetization (8 vs 0)
| Feature | Ghost | WordPress |
|---|---|---|
| 0% Payment Fees | ||
| Ad Networks | ||
| Memberships & Subscriptions | ||
| Offers & Promotions | ||
| Paid Subscriptions | ||
| Premium Tiers | ||
| Special Offers | ||
| Tips/Donations |
Navigation (0 vs 2)
| Feature | Ghost | WordPress |
|---|---|---|
| Menus | ||
| Search |
Performance (0 vs 4)
| Feature | Ghost | WordPress |
|---|---|---|
| CDN Integration | ||
| Caching | ||
| Image Optimization | ||
| Lazy Loading |
Publishing (0 vs 1)
| Feature | Ghost | WordPress |
|---|---|---|
| Scheduled Publishing |
SEO (1 vs 4)
| Feature | Ghost | WordPress |
|---|---|---|
| Advanced SEO Tools | ||
| Permalinks | ||
| Redirect Management | ||
| SEO Tools | ||
| XML Sitemaps |
Security (7 vs 5)
| Feature | Ghost | WordPress |
|---|---|---|
| Akismet AI | ||
| Custom SSL Certificate | ||
| Device Verification | ||
| Enterprise-Grade Security | ||
| Free SSL Certificate | ||
| Jetpack Protection | ||
| Password Protection | ||
| Single Sign-On (SSO) | ||
| Spam Filtering | ||
| Threat & Uptime Management | ||
| Two-Factor Authentication |
Site Building (2 vs 0)
| Feature | Ghost | WordPress |
|---|---|---|
| Custom Domain Support | ||
| Website Builder |
Site Maintenance (0 vs 1)
| Feature | Ghost | WordPress |
|---|---|---|
| Backup & Recovery |
Site Management (0 vs 1)
| Feature | Ghost | WordPress |
|---|---|---|
| Multisite |
Support (4 vs 0)
| Feature | Ghost | WordPress |
|---|---|---|
| Account Manager | ||
| Deliverability Consultation | ||
| Priority Support | ||
| Uptime SLA |
Team Collaboration (1 vs 0)
| Feature | Ghost | WordPress |
|---|---|---|
| Staff User Management |
User Management (0 vs 1)
| Feature | Ghost | WordPress |
|---|---|---|
| User Roles & Permissions |
Unique Features
Only in Ghost (64)
Advanced Native Analytics
Email Analytics
Member Management
Native Analytics
Signup Attribution
Subscriber Engagement Analytics
Admin API
Content API
Member Tagging
Invoice Billing
Whitelabel Branding
Community Comments
Embedded Media
File Uploads
Image Editing
Professional Editor
Rich Media & Dynamic Cards
Automated Backups
Member Import/Export
Custom Themes
+ 44 more unique features
Only in WordPress (47)
Accessibility Features
Analytics
Media Library
E-commerce
Block Editor
Jetpack AI
Related Posts
Custom Fields
Post Types
Revisions
Version Control
Auto-tagging
Taxonomies
Import/Export
Dark Mode Support
Drag & Drop Page Builder
Full Site Editing
Mobile Responsive
Pattern Library
Query Loop
+ 27 more unique features
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