Ghost vs HubSpot CMS
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Ghost offers more features (66 vs 42) and more integrations (46 vs 30). Starting price: Ghost at Contact Sales vs HubSpot CMS at $50/mo. Ghost has 66 unique features while HubSpot CMS has 42 unique features, with 0 features in common.
| Ghost | HubSpot CMS | |
|---|---|---|
| Category | Content Management System | Content Management System |
| Total Features | 66 | 42 |
| AI-Powered Features | 0 | 6 |
| Starting Price | Contact Sales | $50/mo |
| Pricing Tiers | 4 | 4 |
| Integrations | 46 | 30 |
| Shared Features | 0 | |
| Shared Integrations | 8 | |
| Data Quality | 100% | 71% |
Feature Comparison by Category
APIs (2 vs 0)
| Feature | Ghost | HubSpot CMS |
|---|---|---|
| Admin API | ||
| Content API |
Access Control (0 vs 2)
| Feature | Ghost | HubSpot CMS |
|---|---|---|
| Member Portal | ||
| User Role Management |
Analytics (6 vs 2)
| Feature | Ghost | HubSpot CMS |
|---|---|---|
| Advanced Native Analytics | ||
| Built-in Analytics | ||
| Email Analytics | ||
| Member Management | ||
| Native Analytics | ||
| Signup Attribution | ||
| Subscriber Engagement Analytics | ||
| Visitor Tracking |
Audience Management (1 vs 0)
| Feature | Ghost | HubSpot CMS |
|---|---|---|
| Member Tagging |
Automation (0 vs 1)
| Feature | Ghost | HubSpot CMS |
|---|---|---|
| Email Notification Workflows |
Billing (1 vs 0)
| Feature | Ghost | HubSpot CMS |
|---|---|---|
| Invoice Billing |
Branding (1 vs 0)
| Feature | Ghost | HubSpot CMS |
|---|---|---|
| Whitelabel Branding |
Community (1 vs 0)
| Feature | Ghost | HubSpot CMS |
|---|---|---|
| Community Comments |
Content Creation (5 vs 2)
| Feature | Ghost | HubSpot CMS |
|---|---|---|
| Automated Content Generation | ||
| Blog Publishing | ||
| Embedded Media | ||
| File Uploads | ||
| Image Editing | ||
| Professional Editor | ||
| Rich Media & Dynamic Cards |
Content Management (0 vs 4)
| Feature | Ghost | HubSpot CMS |
|---|---|---|
| Bulk Publishing | ||
| Content Calendar | ||
| Content Cloning | ||
| Content Staging |
Content Type (0 vs 2)
| Feature | Ghost | HubSpot CMS |
|---|---|---|
| Knowledge Base | ||
| Video Hosting |
Data Management (2 vs 0)
| Feature | Ghost | HubSpot CMS |
|---|---|---|
| Automated Backups | ||
| Member Import/Export |
Design (1 vs 2)
| Feature | Ghost | HubSpot CMS |
|---|---|---|
| Custom Themes | ||
| Mobile Responsive Design | ||
| Theme Builder |
Discovery (1 vs 0)
| Feature | Ghost | HubSpot CMS |
|---|---|---|
| Ghost Explore Network |
Distribution (2 vs 0)
| Feature | Ghost | HubSpot CMS |
|---|---|---|
| RSS Feeds | ||
| Social Web Distribution |
Domain (0 vs 1)
| Feature | Ghost | HubSpot CMS |
|---|---|---|
| Domain Management |
Email Marketing (7 vs 0)
| Feature | Ghost | HubSpot CMS |
|---|---|---|
| Custom Email Templates | ||
| Custom Sending Domain | ||
| Edit Links After Sending | ||
| Email Newsletters | ||
| Managed Deliverability | ||
| Multiple Newsletters | ||
| Unlimited Email Sends |
Engagement (0 vs 1)
| Feature | Ghost | HubSpot CMS |
|---|---|---|
| Chat Widget |
Forms (0 vs 2)
| Feature | Ghost | HubSpot CMS |
|---|---|---|
| Dynamic Forms | ||
| Form Building |
Growth (2 vs 0)
| Feature | Ghost | HubSpot CMS |
|---|---|---|
| Member Referral Program | ||
| Recommendations |
Infrastructure (3 vs 0)
| Feature | Ghost | HubSpot CMS |
|---|---|---|
| Custom Subdirectory Install | ||
| Fully Managed Service | ||
| Worldwide CDN |
Integration (0 vs 2)
| Feature | Ghost | HubSpot CMS |
|---|---|---|
| API Access | ||
| CRM Integration |
Integrations (6 vs 0)
| Feature | Ghost | HubSpot CMS |
|---|---|---|
| Custom Integrations | ||
| Slack Integration | ||
| Third-Party Analytics Integration | ||
| Webhooks | ||
| Zapier Automation | ||
| n8n Automation |
Internationalization (0 vs 1)
| Feature | Ghost | HubSpot CMS |
|---|---|---|
| Multi-language Support |
Localization (1 vs 0)
| Feature | Ghost | HubSpot CMS |
|---|---|---|
| Internationalization |
Maintenance (1 vs 0)
| Feature | Ghost | HubSpot CMS |
|---|---|---|
| Automatic Weekly Updates |
Marketing (0 vs 1)
| Feature | Ghost | HubSpot CMS |
|---|---|---|
| Ad Retargeting |
Monetization (8 vs 0)
| Feature | Ghost | HubSpot CMS |
|---|---|---|
| 0% Payment Fees | ||
| Ad Networks | ||
| Memberships & Subscriptions | ||
| Offers & Promotions | ||
| Paid Subscriptions | ||
| Premium Tiers | ||
| Special Offers | ||
| Tips/Donations |
Navigation (0 vs 1)
| Feature | Ghost | HubSpot CMS |
|---|---|---|
| Site Search |
Optimization (0 vs 2)
| Feature | Ghost | HubSpot CMS |
|---|---|---|
| A/B Testing | ||
| Conversion Rate Optimization |
Page Building (0 vs 2)
| Feature | Ghost | HubSpot CMS |
|---|---|---|
| Custom Modules | ||
| Drag-and-Drop Page Builder |
Performance (0 vs 3)
| Feature | Ghost | HubSpot CMS |
|---|---|---|
| CDN Integration | ||
| Image Optimization | ||
| Progressive Web App Support |
Personalization (0 vs 2)
| Feature | Ghost | HubSpot CMS |
|---|---|---|
| Dynamic Content Personalization | ||
| Smart Content Blocks |
SEO (1 vs 6)
| Feature | Ghost | HubSpot CMS |
|---|---|---|
| Advanced SEO Tools | ||
| Canonical URL Management | ||
| Meta Tags Management | ||
| Page Performance Audit | ||
| Redirect Management | ||
| SEO Recommendations | ||
| XML Sitemap Generation |
Security (7 vs 1)
| Feature | Ghost | HubSpot CMS |
|---|---|---|
| Custom SSL Certificate | ||
| Device Verification | ||
| Enterprise-Grade Security | ||
| Free SSL Certificate | ||
| SSL Certificate | ||
| Single Sign-On (SSO) | ||
| Threat & Uptime Management | ||
| Two-Factor Authentication |
Site Building (2 vs 0)
| Feature | Ghost | HubSpot CMS |
|---|---|---|
| Custom Domain Support | ||
| Website Builder |
Support (4 vs 0)
| Feature | Ghost | HubSpot CMS |
|---|---|---|
| Account Manager | ||
| Deliverability Consultation | ||
| Priority Support | ||
| Uptime SLA |
Team Collaboration (1 vs 0)
| Feature | Ghost | HubSpot CMS |
|---|---|---|
| Staff User Management |
Templates (0 vs 1)
| Feature | Ghost | HubSpot CMS |
|---|---|---|
| Landing Page Templates |
Workflow (0 vs 1)
| Feature | Ghost | HubSpot CMS |
|---|---|---|
| Content Moderation |
Unique Features
Only in Ghost (66)
Advanced Native Analytics
Email Analytics
Member Management
Native Analytics
Signup Attribution
Subscriber Engagement Analytics
Admin API
Content API
Member Tagging
Invoice Billing
Whitelabel Branding
Community Comments
Embedded Media
File Uploads
Image Editing
Professional Editor
Rich Media & Dynamic Cards
Automated Backups
Member Import/Export
Custom Themes
+ 46 more unique features
Only in HubSpot CMS (42)
Member Portal
User Role Management
Built-in Analytics
Visitor Tracking
Email Notification Workflows
Automated Content Generation
Blog Publishing
Bulk Publishing
Content Calendar
Content Cloning
Content Staging
Knowledge Base
Video Hosting
Mobile Responsive Design
Theme Builder
Domain Management
Chat Widget
Dynamic Forms
Form Building
API Access
+ 22 more unique features
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