Freshsales vs Kustomer
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Freshsales offers more features (75 vs 52) and more integrations (10 vs 0). Starting price: Freshsales at $9/mo vs Kustomer at $25/mo. Freshsales has 73 unique features while Kustomer has 50 unique features, with 2 features in common.
| Freshsales | Kustomer | |
|---|---|---|
| Category | CRM | CRM |
| Total Features | 75 | 52 |
| AI-Powered Features | 11 | 21 |
| Starting Price | $9/mo | $25/mo |
| Pricing Tiers | 4 | 5 |
| Integrations | 10 | 0 |
| Shared Features | 2 | |
| Shared Integrations | 0 | |
| Data Quality | 95% | 80% |
Feature Comparison by Category
AI (11 vs 14)
| Feature | Freshsales | Kustomer |
|---|---|---|
| 2-Way Message Translation | ||
| AI Agent Studio | ||
| AI Agents for Customers | ||
| AI Agents for Reps | ||
| AI Evaluations & Conversation Safeguards | ||
| AI Generated Insights | ||
| AI Profiles | ||
| AI Prompt Automation Builder | ||
| AI Summaries | ||
| Contact Scoring | ||
| Contact Scoring by Freddy AI | ||
| Deal Insights by Freddy AI | ||
| Deduplication by Freddy | ||
| External Sources for AI | ||
| Forecasting Insights by Freddy AI |
Agent Tools (0 vs 1)
| Feature | Freshsales | Kustomer |
|---|---|---|
| Agent Service |
Analytics (6 vs 6)
| Feature | Freshsales | Kustomer |
|---|---|---|
| Attribution Reports | ||
| Conversations & Customer Reports | ||
| Conversion Reports | ||
| Curated Reports | ||
| Custom Reports | ||
| Data Explorer | ||
| Observability Assistant | ||
| Reporting & Analytics | ||
| SLA Management | ||
| Standard Reports | ||
| Team Pulse - Real Time Supervision | ||
| Win-loss Analysis |
Automation (5 vs 5)
| Feature | Freshsales | Kustomer |
|---|---|---|
| Advanced Workflows | ||
| Auto-assignment Rules | ||
| Automated Actions | ||
| Automations Assistant | ||
| Basic Workflows | ||
| Business Rules & Customer Workflows | ||
| Sales Sequences | ||
| Workflows | ||
| Workflows Assistant | ||
| Workflows for Custom Modules |
Communication (11 vs 0)
| Feature | Freshsales | Kustomer |
|---|---|---|
| Apple Business Chat | ||
| Bring Your Own Carrier (B.Y.O.C) | ||
| Built-in Chat, Email, & Phone | ||
| Chat Campaigns | ||
| Contextual Collaboration with Slack | ||
| Email Integration | ||
| Email Templates | ||
| Internal Notifications | ||
| Phone Integration | ||
| SMS Integration | ||
| WhatsApp Business Integration |
Context (5 vs 0)
| Feature | Freshsales | Kustomer |
|---|---|---|
| Activity Timeline | ||
| Auto-profile Enrichment | ||
| Details Section | ||
| Highlight Cards | ||
| Summary Section |
Core Platform (0 vs 5)
| Feature | Freshsales | Kustomer |
|---|---|---|
| Brands Support | ||
| CRM | ||
| Conversation Timeline | ||
| Custom Attributes | ||
| Custom Objects & Tasks |
Customer Experience (0 vs 2)
| Feature | Freshsales | Kustomer |
|---|---|---|
| Proactive Service | ||
| Self-Service |
Customization (11 vs 0)
| Feature | Freshsales | Kustomer |
|---|---|---|
| Advanced Custom Fields | ||
| Audit Logs | ||
| Contact Lifecycle Stages | ||
| Custom Fields | ||
| Custom Modules | ||
| Custom Roles | ||
| Custom Sales Activities | ||
| Field-level Permissions | ||
| Multi-currency and Multi-language | ||
| Record Types | ||
| Sandbox |
Developer Tools (0 vs 2)
| Feature | Freshsales | Kustomer |
|---|---|---|
| API | ||
| Webhooks |
Integrations (3 vs 0)
| Feature | Freshsales | Kustomer |
|---|---|---|
| API Access | ||
| Freshworks Marketplace | ||
| Webhooks |
Knowledge Management (0 vs 2)
| Feature | Freshsales | Kustomer |
|---|---|---|
| Knowledge Base | ||
| Knowledge Base Assistant |
Localization (0 vs 1)
| Feature | Freshsales | Kustomer |
|---|---|---|
| Multi-Language Support |
Marketing Automation (7 vs 0)
| Feature | Freshsales | Kustomer |
|---|---|---|
| Conversion Rate Optimization | ||
| Landing Pages | ||
| Marketing Journey Builder | ||
| Marketing Lists | ||
| Segments | ||
| Visual Email Builder | ||
| Web Forms |
Messaging (0 vs 1)
| Feature | Freshsales | Kustomer |
|---|---|---|
| WhatsApp Business Integration |
Mobile (7 vs 0)
| Feature | Freshsales | Kustomer |
|---|---|---|
| Check-in | ||
| Gmail Add-on | ||
| Google Maps Integration | ||
| Mobile App | ||
| Offline Mode | ||
| Outlook Add-on | ||
| Voice Notes |
Omnichannel (0 vs 2)
| Feature | Freshsales | Kustomer |
|---|---|---|
| Kustomer Voice | ||
| Omnichannel Messaging |
Pipeline Management (7 vs 0)
| Feature | Freshsales | Kustomer |
|---|---|---|
| Kanban View | ||
| Multiple Sales Pipelines | ||
| Product Catalog | ||
| Rotten Deals | ||
| Sales Forecasting | ||
| Sales Goals | ||
| Territory Management |
Platform (0 vs 1)
| Feature | Freshsales | Kustomer |
|---|---|---|
| Integrations |
Productivity (2 vs 0)
| Feature | Freshsales | Kustomer |
|---|---|---|
| CPQ License | ||
| Task Management |
Security (0 vs 7)
| Feature | Freshsales | Kustomer |
|---|---|---|
| Custom Permission Sets | ||
| Data Masking | ||
| Google and Microsoft Authentication | ||
| HIPAA Enabled Subscription | ||
| SAML Single Sign On | ||
| SCIM | ||
| Security & Compliance |
Social Media (0 vs 2)
| Feature | Freshsales | Kustomer |
|---|---|---|
| Facebook Integration | ||
| Instagram Integration |
Support (0 vs 1)
| Feature | Freshsales | Kustomer |
|---|---|---|
| Customer Success Manager |
Unique Features
Only in Freshsales (73)
Contact Scoring
Contact Scoring by Freddy AI
Deal Insights by Freddy AI
Deduplication by Freddy
Forecasting Insights by Freddy AI
Freddy AI
Freddy AI Agent
Lead generation bot
Out-of-office detection
Rephrase, Expand, and Enhance text by Freddy AI
Sales Emails by Freddy AI
Attribution Reports
Conversion Reports
Curated Reports
Custom Reports
Standard Reports
Win-loss Analysis
Advanced Workflows
Auto-assignment Rules
Basic Workflows
+ 53 more unique features
Only in Kustomer (50)
Agent Service
2-Way Message Translation
AI Agent Studio
AI Agents for Customers
AI Agents for Reps
AI Evaluations & Conversation Safeguards
AI Generated Insights
AI Profiles
AI Prompt Automation Builder
AI Summaries
External Sources for AI
Search Assistant
Suggested Responses and Next Steps
Team Assistant
Writing Enhancement Tools
Conversations & Customer Reports
Data Explorer
Observability Assistant
Reporting & Analytics
SLA Management
+ 30 more unique features
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