Lumar vs Surfer
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Lumar offers fewer features (28 vs 42) and fewer integrations (4 vs 6). Starting price: Lumar at Contact Sales vs Surfer at $49/mo. Lumar has 28 unique features while Surfer has 42 unique features, with 0 features in common.
| Lumar | Surfer | |
|---|---|---|
| Category | SEO | SEO |
| Total Features | 28 | 42 |
| AI-Powered Features | 6 | 15 |
| Starting Price | Contact Sales | $49/mo |
| Pricing Tiers | 0 | 5 |
| Integrations | 4 | 6 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 50% | 80% |
Feature Comparison by Category
AI (1 vs 0)
| Feature | Lumar | Surfer |
|---|---|---|
| AI-Powered GEO Suggestions |
AI Customization (0 vs 2)
| Feature | Lumar | Surfer |
|---|---|---|
| Brand Knowledge | ||
| Custom Voices |
AI Search Optimization (1 vs 0)
| Feature | Lumar | Surfer |
|---|---|---|
| GEO & AI Visibility |
AI Writing (0 vs 2)
| Feature | Lumar | Surfer |
|---|---|---|
| Surfer AI | ||
| Surfy AI Writing Assistant |
Analytics (4 vs 4)
| Feature | Lumar | Surfer |
|---|---|---|
| AI Tracker | ||
| Cannibalization Report | ||
| Commercial Impact Prioritization | ||
| Content Audit | ||
| Content Score | ||
| CrUX Field Data | ||
| Custom Website Analytics | ||
| Industry Benchmarking |
Auditing (1 vs 0)
| Feature | Lumar | Surfer |
|---|---|---|
| Website Crawler |
Automation (1 vs 1)
| Feature | Lumar | Surfer |
|---|---|---|
| AI Dev Ticket Writer | ||
| Auto Internal Links |
Brand Monitoring (0 vs 1)
| Feature | Lumar | Surfer |
|---|---|---|
| Sentiment Analysis |
Collaboration (0 vs 3)
| Feature | Lumar | Surfer |
|---|---|---|
| Comments | ||
| External Collaboration Links | ||
| Real-time Collaboration |
Competitive Analysis (0 vs 2)
| Feature | Lumar | Surfer |
|---|---|---|
| Mention Gap | ||
| SERP Analyzer |
Compliance (2 vs 0)
| Feature | Lumar | Surfer |
|---|---|---|
| Accessibility Issue Fixes | ||
| Web Accessibility Testing |
Content Analysis (0 vs 2)
| Feature | Lumar | Surfer |
|---|---|---|
| AI Content Detector | ||
| Plagiarism Checker |
Content Optimization (0 vs 4)
| Feature | Lumar | Surfer |
|---|---|---|
| AI Content Humanizer | ||
| AI Search Guidelines | ||
| Content Editor | ||
| Content Optimizer |
Content Planning (0 vs 3)
| Feature | Lumar | Surfer |
|---|---|---|
| Content Ideas & Coverage Gap | ||
| Outline Builder | ||
| Topical Map |
Content Templates (0 vs 1)
| Feature | Lumar | Surfer |
|---|---|---|
| Custom Templates |
Dashboard (0 vs 1)
| Feature | Lumar | Surfer |
|---|---|---|
| Sites Hub |
Enterprise (1 vs 1)
| Feature | Lumar | Surfer |
|---|---|---|
| Multi-Site Capabilities | ||
| White-label |
Integration (2 vs 0)
| Feature | Lumar | Surfer |
|---|---|---|
| CI/CD Pipeline Integration | ||
| Third-Party Data Integration |
Integrations (0 vs 2)
| Feature | Lumar | Surfer |
|---|---|---|
| API Access | ||
| Gemini Integration |
Keyword Research (0 vs 1)
| Feature | Lumar | Surfer |
|---|---|---|
| Keyword Research |
Localization (0 vs 1)
| Feature | Lumar | Surfer |
|---|---|---|
| Multi-language Support |
Monitoring (1 vs 1)
| Feature | Lumar | Surfer |
|---|---|---|
| Ranking Drop Detection | ||
| Website Change Monitoring |
Notifications (1 vs 0)
| Feature | Lumar | Surfer |
|---|---|---|
| Custom Alerts |
Organization (0 vs 4)
| Feature | Lumar | Surfer |
|---|---|---|
| Activity Log | ||
| Brand Workspaces | ||
| Content Version History | ||
| Folders |
Performance (2 vs 0)
| Feature | Lumar | Surfer |
|---|---|---|
| Core Web Vitals Optimization | ||
| Lighthouse Reporting |
Reporting (5 vs 1)
| Feature | Lumar | Surfer |
|---|---|---|
| AI Brand Mentions & Sentiment Tracking | ||
| Customizable Dashboards | ||
| Data Export | ||
| Health Scores | ||
| Impact Reporting | ||
| Tech SEO Reports & Visualizations |
SEO (1 vs 1)
| Feature | Lumar | Surfer |
|---|---|---|
| AI SEO Optimization | ||
| Technical SEO Auditing |
Security (0 vs 1)
| Feature | Lumar | Surfer |
|---|---|---|
| Enterprise SSO & Security |
Services (1 vs 0)
| Feature | Lumar | Surfer |
|---|---|---|
| Professional Services |
Support (0 vs 3)
| Feature | Lumar | Surfer |
|---|---|---|
| Comprehensive Advisory Program | ||
| Dedicated Success Manager | ||
| Personalized Onboarding |
Testing (2 vs 0)
| Feature | Lumar | Surfer |
|---|---|---|
| Automated Website QA Testing | ||
| Custom Metric Thresholds |
Workflow (2 vs 0)
| Feature | Lumar | Surfer |
|---|---|---|
| Built-In Tasks | ||
| Prioritization Tools |
Unique Features
Only in Lumar (28)
AI-Powered GEO Suggestions
GEO & AI Visibility
Commercial Impact Prioritization
CrUX Field Data
Custom Website Analytics
Industry Benchmarking
Website Crawler
AI Dev Ticket Writer
Accessibility Issue Fixes
Web Accessibility Testing
Multi-Site Capabilities
CI/CD Pipeline Integration
Third-Party Data Integration
Website Change Monitoring
Custom Alerts
Core Web Vitals Optimization
Lighthouse Reporting
AI Brand Mentions & Sentiment Tracking
Customizable Dashboards
Health Scores
+ 8 more unique features
Only in Surfer (42)
Brand Knowledge
Custom Voices
Surfer AI
Surfy AI Writing Assistant
AI Tracker
Cannibalization Report
Content Audit
Content Score
Auto Internal Links
Sentiment Analysis
Comments
External Collaboration Links
Real-time Collaboration
Mention Gap
SERP Analyzer
AI Content Detector
Plagiarism Checker
AI Content Humanizer
AI Search Guidelines
Content Editor
+ 22 more unique features
Want to build your own alternative to Lumar or Surfer?
Analyze it with Reap