Cognism vs ZoomInfo
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Cognism offers the same number of features (42 vs 42) and fewer integrations (25 vs 30). Starting price: Cognism at $500/mo vs ZoomInfo at $2995/mo. Cognism has 33 unique features while ZoomInfo has 33 unique features, with 9 features in common.
| Cognism | ZoomInfo | |
|---|---|---|
| Category | Sales Intelligence | Sales Intelligence |
| Total Features | 42 | 42 |
| AI-Powered Features | 15 | 14 |
| Starting Price | $500/mo | $2995/mo |
| Pricing Tiers | 4 | 4 |
| Integrations | 25 | 30 |
| Shared Features | 9 | |
| Shared Integrations | 15 | |
| Data Quality | 71% | 71% |
Feature Comparison by Category
AI (0 vs 1)
| Feature | Cognism | ZoomInfo |
|---|---|---|
| AI-Powered Lead Scoring |
Accessibility (0 vs 1)
| Feature | Cognism | ZoomInfo |
|---|---|---|
| Mobile App |
Administration (1 vs 0)
| Feature | Cognism | ZoomInfo |
|---|---|---|
| Admin Controls |
Alerts (3 vs 0)
| Feature | Cognism | ZoomInfo |
|---|---|---|
| Buyer Intent Alerts | ||
| Company News Tracking | ||
| Job Change Alerts |
Analytics (4 vs 8)
| Feature | Cognism | ZoomInfo |
|---|---|---|
| Advanced Reporting | ||
| Conversation Intelligence | ||
| Custom Reporting | ||
| Deal Insights | ||
| Industry Benchmarking | ||
| Lookalike Audiences | ||
| Meeting Intelligence | ||
| Opportunity Scoring | ||
| Predictive Analytics | ||
| Revenue Intelligence | ||
| Sales Productivity Analytics | ||
| Usage Analytics |
Automation (0 vs 2)
| Feature | Cognism | ZoomInfo |
|---|---|---|
| Lead Routing | ||
| Workflow Automation |
Browser Tool (1 vs 0)
| Feature | Cognism | ZoomInfo |
|---|---|---|
| Chrome Extension |
Campaign (0 vs 2)
| Feature | Cognism | ZoomInfo |
|---|---|---|
| Account-Based Marketing | ||
| Email Campaign Builder |
Collaboration (1 vs 0)
| Feature | Cognism | ZoomInfo |
|---|---|---|
| Team Collaboration |
Compliance (0 vs 1)
| Feature | Cognism | ZoomInfo |
|---|---|---|
| Compliance Monitoring |
Customization (0 vs 1)
| Feature | Cognism | ZoomInfo |
|---|---|---|
| Custom Fields |
Data (3 vs 8)
| Feature | Cognism | ZoomInfo |
|---|---|---|
| B2C Contact Data | ||
| Company Intelligence | ||
| Contact Database | ||
| Contact Intelligence | ||
| Data Verification | ||
| Global Coverage | ||
| List Building | ||
| Phone Number Lookup | ||
| Second and Third-Party Data | ||
| Technographics | ||
| Verified Phone Numbers |
Data Management (2 vs 0)
| Feature | Cognism | ZoomInfo |
|---|---|---|
| Bulk Data Export | ||
| Custom Data Fields |
Data Quality (3 vs 0)
| Feature | Cognism | ZoomInfo |
|---|---|---|
| Data Quality Score | ||
| Email Validation | ||
| Real-time Updates |
Engagement (2 vs 0)
| Feature | Cognism | ZoomInfo |
|---|---|---|
| Email Tracking | ||
| Sales Engagement Tools |
Integration (3 vs 2)
| Feature | Cognism | ZoomInfo |
|---|---|---|
| API Access | ||
| CRM Integration | ||
| CRM Sync | ||
| LinkedIn Integration |
Intelligence (10 vs 7)
| Feature | Cognism | ZoomInfo |
|---|---|---|
| Account Mapping | ||
| Buyer Journey Insights | ||
| Buying Group Insights | ||
| Company Intelligence | ||
| Company News & Events | ||
| Competitive Intelligence | ||
| Competitor Identification | ||
| Industry Intelligence | ||
| Intent Data | ||
| Lead Scoring | ||
| Lookalike Audiences | ||
| Org Charts | ||
| Real-time Alerts | ||
| Technographics Data | ||
| Workforce Intelligence |
Localization (1 vs 0)
| Feature | Cognism | ZoomInfo |
|---|---|---|
| Multi-language Support |
Management (1 vs 1)
| Feature | Cognism | ZoomInfo |
|---|---|---|
| Territory Management |
Mobile (1 vs 0)
| Feature | Cognism | ZoomInfo |
|---|---|---|
| Mobile App |
Outreach (0 vs 3)
| Feature | Cognism | ZoomInfo |
|---|---|---|
| Email Finder | ||
| Sales Engagement Tools | ||
| Social Selling Tools |
Recording (1 vs 0)
| Feature | Cognism | ZoomInfo |
|---|---|---|
| Call Recording |
Search (3 vs 0)
| Feature | Cognism | ZoomInfo |
|---|---|---|
| AI-Powered Search | ||
| Advanced Filtering | ||
| Saved Searches |
Security (2 vs 3)
| Feature | Cognism | ZoomInfo |
|---|---|---|
| Audit Logs | ||
| Compliance Monitoring | ||
| Data Compliance | ||
| Role-Based Access Controls | ||
| Single Sign-On |
Support (0 vs 2)
| Feature | Cognism | ZoomInfo |
|---|---|---|
| Dedicated Account Manager | ||
| Training & Onboarding |
Unique Features
Only in Cognism (33)
Admin Controls
Buyer Intent Alerts
Company News Tracking
Job Change Alerts
Custom Reporting
Predictive Analytics
Revenue Intelligence
Usage Analytics
Chrome Extension
Team Collaboration
Contact Database
Global Coverage
Verified Phone Numbers
Bulk Data Export
Custom Data Fields
Data Quality Score
Email Validation
Real-time Updates
Email Tracking
CRM Sync
+ 13 more unique features
Only in ZoomInfo (33)
AI-Powered Lead Scoring
Advanced Reporting
Conversation Intelligence
Deal Insights
Industry Benchmarking
Meeting Intelligence
Opportunity Scoring
Sales Productivity Analytics
Lead Routing
Workflow Automation
Account-Based Marketing
Email Campaign Builder
Custom Fields
B2C Contact Data
Contact Intelligence
Data Verification
List Building
Phone Number Lookup
Second and Third-Party Data
Technographics
+ 13 more unique features
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