AWS IoT Core vs Google Cloud
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
AWS IoT Core offers fewer features (29 vs 53). Both start at Free. AWS IoT Core has 29 unique features while Google Cloud has 53 unique features, with 0 features in common.
| AWS IoT Core | Google Cloud | |
|---|---|---|
| Category | Cloud Infrastructure | Cloud Infrastructure |
| Total Features | 29 | 53 |
| AI-Powered Features | 0 | 21 |
| Starting Price | Free | Free |
| Pricing Tiers | 9 | 4 |
| Integrations | 6 | 6 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 70% | 90% |
Feature Comparison by Category
AI and Machine Learning (0 vs 17)
| Feature | AWS IoT Core | Google Cloud |
|---|---|---|
| Agent Builder | ||
| Contact Center as a Service | ||
| Conversational Agents | ||
| Customer Engagement Suite with Google AI | ||
| Document AI | ||
| Gemini 3 Flash | ||
| Gemini Enterprise | ||
| Imagen | ||
| Model Garden | ||
| Speech-to-Text | ||
| Text-to-Speech | ||
| Translation AI | ||
| Vertex AI | ||
| Vertex AI Search | ||
| Vertex AI Search for Commerce |
APIs and Applications (0 vs 1)
| Feature | AWS IoT Core | Google Cloud |
|---|---|---|
| Apigee |
Automation (1 vs 0)
| Feature | AWS IoT Core | Google Cloud |
|---|---|---|
| Programmable Message Rules |
Business Intelligence (0 vs 2)
| Feature | AWS IoT Core | Google Cloud |
|---|---|---|
| Looker | ||
| Looker Studio |
Compute (0 vs 2)
| Feature | AWS IoT Core | Google Cloud |
|---|---|---|
| App Engine | ||
| Compute Engine |
Connectivity (5 vs 0)
| Feature | AWS IoT Core | Google Cloud |
|---|---|---|
| AWS IoT Core for Amazon Sidewalk | ||
| Configurable Endpoints | ||
| Device Gateway | ||
| Keep-Alive (Ping) Messages | ||
| Multiple Communication Protocols |
Containers (0 vs 2)
| Feature | AWS IoT Core | Google Cloud |
|---|---|---|
| Cloud Run | ||
| Google Kubernetes Engine (GKE) |
Data Analytics (0 vs 2)
| Feature | AWS IoT Core | Google Cloud |
|---|---|---|
| BigQuery | ||
| Pub/Sub |
Data Processing (3 vs 0)
| Feature | AWS IoT Core | Google Cloud |
|---|---|---|
| Device Data Processing | ||
| Protobuf to JSON Decoding | ||
| Rules Engine |
Databases (0 vs 4)
| Feature | AWS IoT Core | Google Cloud |
|---|---|---|
| AlloyDB for PostgreSQL | ||
| Cloud SQL | ||
| Cloud Spanner | ||
| Gemini for Databases |
Developer Tools (1 vs 4)
| Feature | AWS IoT Core | Google Cloud |
|---|---|---|
| AWS IoT Device SDK | ||
| Cloud Build | ||
| Cloud Code | ||
| Gemini Code Assist | ||
| Pre-built Solution Templates |
Device Management (6 vs 0)
| Feature | AWS IoT Core | Google Cloud |
|---|---|---|
| Device Fleet Management | ||
| Device Location | ||
| Device Shadow | ||
| Dynamic Thing Groups | ||
| Firmware Update Over-the-Air (FUOTA) | ||
| Registry |
Management Tools (0 vs 3)
| Feature | AWS IoT Core | Google Cloud |
|---|---|---|
| Active Assist | ||
| Cost Management Tools | ||
| Pricing Calculator |
Messaging (4 vs 0)
| Feature | AWS IoT Core | Google Cloud |
|---|---|---|
| Basic Ingest | ||
| Fully Managed MQTT Message Broker | ||
| Message Broker | ||
| Message Size Support |
Monitoring (1 vs 0)
| Feature | AWS IoT Core | Google Cloud |
|---|---|---|
| LoRaWAN Metrics |
Networking (0 vs 3)
| Feature | AWS IoT Core | Google Cloud |
|---|---|---|
| Cloud CDN | ||
| Cloud Peering | ||
| VPN |
Optimization (1 vs 0)
| Feature | AWS IoT Core | Google Cloud |
|---|---|---|
| Message Batching |
Pricing (0 vs 1)
| Feature | AWS IoT Core | Google Cloud |
|---|---|---|
| Committed Use Discounts |
Productivity and Collaboration (0 vs 3)
| Feature | AWS IoT Core | Google Cloud |
|---|---|---|
| Chrome Enterprise | ||
| Google Workspace | ||
| Google Workspace Essentials |
Protocol Support (3 vs 0)
| Feature | AWS IoT Core | Google Cloud |
|---|---|---|
| AWS IoT Core for LoRaWAN | ||
| CoAP Protocol Support | ||
| MQTT 5 and MQTT 3 Compatibility |
Security (3 vs 4)
| Feature | AWS IoT Core | Google Cloud |
|---|---|---|
| Access Policies | ||
| Cloud Armor | ||
| Cloud Identity | ||
| End-to-End Encryption | ||
| Google Security Operations | ||
| Google Threat Intelligence | ||
| Multiple Authentication Methods |
Startups (0 vs 1)
| Feature | AWS IoT Core | Google Cloud |
|---|---|---|
| Google for Startups Cloud Program |
Storage (0 vs 4)
| Feature | AWS IoT Core | Google Cloud |
|---|---|---|
| Cloud Storage | ||
| Persistent Disk | ||
| Storage Transfer Service | ||
| Transfer Appliance |
Testing & Validation (1 vs 0)
| Feature | AWS IoT Core | Google Cloud |
|---|---|---|
| Device Advisor |
Unique Features
Only in AWS IoT Core (29)
Programmable Message Rules
AWS IoT Core for Amazon Sidewalk
Configurable Endpoints
Device Gateway
Keep-Alive (Ping) Messages
Multiple Communication Protocols
Device Data Processing
Protobuf to JSON Decoding
Rules Engine
AWS IoT Device SDK
Device Fleet Management
Device Location
Device Shadow
Dynamic Thing Groups
Firmware Update Over-the-Air (FUOTA)
Registry
Basic Ingest
Fully Managed MQTT Message Broker
Message Broker
Message Size Support
+ 9 more unique features
Only in Google Cloud (53)
Agent Builder
Contact Center as a Service
Conversational Agents
Customer Engagement Suite with Google AI
Document AI
Gemini 3 Flash
Gemini Enterprise
Imagen
Model Garden
Speech-to-Text
Text-to-Speech
Translation AI
Vertex AI
Vertex AI Search
Vertex AI Search for Commerce
Vertex AI Studio
Vision AI
Apigee
Looker
Looker Studio
+ 33 more unique features
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