Apollo.io vs ZoomInfo
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Apollo.io offers more features (43 vs 42) and fewer integrations (28 vs 30). Starting price: Apollo.io at $49/mo vs ZoomInfo at $2995/mo. Apollo.io has 34 unique features while ZoomInfo has 33 unique features, with 9 features in common.
| Apollo.io | ZoomInfo | |
|---|---|---|
| Category | Sales Intelligence | Sales Intelligence |
| Total Features | 43 | 42 |
| AI-Powered Features | 10 | 14 |
| Starting Price | $49/mo | $2995/mo |
| Pricing Tiers | 5 | 4 |
| Integrations | 28 | 30 |
| Shared Features | 9 | |
| Shared Integrations | 14 | |
| Data Quality | 72% | 71% |
Feature Comparison by Category
AI (0 vs 1)
| Feature | Apollo.io | ZoomInfo |
|---|---|---|
| AI-Powered Lead Scoring |
AI & Analytics (1 vs 0)
| Feature | Apollo.io | ZoomInfo |
|---|---|---|
| Conversation Intelligence |
AI & Automation (1 vs 0)
| Feature | Apollo.io | ZoomInfo |
|---|---|---|
| AI-Powered Lead Scoring |
AI & Productivity (1 vs 0)
| Feature | Apollo.io | ZoomInfo |
|---|---|---|
| AI Copywriting Assistant |
Accessibility (0 vs 1)
| Feature | Apollo.io | ZoomInfo |
|---|---|---|
| Mobile App |
Account Management (1 vs 0)
| Feature | Apollo.io | ZoomInfo |
|---|---|---|
| Account-Based Marketing |
Administration (1 vs 0)
| Feature | Apollo.io | ZoomInfo |
|---|---|---|
| Permission Controls |
Analytics (6 vs 8)
| Feature | Apollo.io | ZoomInfo |
|---|---|---|
| Advanced Reporting | ||
| Calling Analytics | ||
| Conversation Intelligence | ||
| Deal Insights | ||
| Email Tracking | ||
| Industry Benchmarking | ||
| Lead Attribution | ||
| Lookalike Audiences | ||
| Meeting Intelligence | ||
| Multi-Channel Attribution | ||
| Opportunity Scoring | ||
| Reporting Templates | ||
| Sales Dashboard | ||
| Sales Productivity Analytics |
Automation (3 vs 2)
| Feature | Apollo.io | ZoomInfo |
|---|---|---|
| Lead Routing | ||
| Prospecting Workflows | ||
| Smart Sequences | ||
| Workflow Automation |
Campaign (0 vs 2)
| Feature | Apollo.io | ZoomInfo |
|---|---|---|
| Account-Based Marketing | ||
| Email Campaign Builder |
Communication (3 vs 0)
| Feature | Apollo.io | ZoomInfo |
|---|---|---|
| Call Transcription | ||
| Dialer & Call Recording | ||
| SMS Campaigns |
Compliance (0 vs 1)
| Feature | Apollo.io | ZoomInfo |
|---|---|---|
| Compliance Monitoring |
Customization (1 vs 1)
| Feature | Apollo.io | ZoomInfo |
|---|---|---|
| Custom Fields |
Data (1 vs 8)
| Feature | Apollo.io | ZoomInfo |
|---|---|---|
| B2C Contact Data | ||
| Company Intelligence | ||
| Contact Database | ||
| Contact Intelligence | ||
| Data Verification | ||
| List Building | ||
| Phone Number Lookup | ||
| Second and Third-Party Data | ||
| Technographics |
Data Enrichment (1 vs 0)
| Feature | Apollo.io | ZoomInfo |
|---|---|---|
| Prospect Insights |
Data Management (3 vs 0)
| Feature | Apollo.io | ZoomInfo |
|---|---|---|
| Bulk Email Import | ||
| Data Enrichment | ||
| Duplicate Detection |
Data Quality (1 vs 0)
| Feature | Apollo.io | ZoomInfo |
|---|---|---|
| Email Verification |
Developer Tools (1 vs 0)
| Feature | Apollo.io | ZoomInfo |
|---|---|---|
| API Access |
Email Management (1 vs 0)
| Feature | Apollo.io | ZoomInfo |
|---|---|---|
| Email Warm-up |
Engagement (2 vs 0)
| Feature | Apollo.io | ZoomInfo |
|---|---|---|
| Email Outreach Campaigns | ||
| Scheduled Sending |
Integration (3 vs 2)
| Feature | Apollo.io | ZoomInfo |
|---|---|---|
| API Access | ||
| CRM Integration | ||
| CRM Sync | ||
| LinkedIn Integration | ||
| Salesforce Advanced Sync |
Intelligence (3 vs 7)
| Feature | Apollo.io | ZoomInfo |
|---|---|---|
| Buyer Journey Insights | ||
| Company Insights | ||
| Company News & Events | ||
| Competitive Intelligence | ||
| Competitor Research | ||
| Hiring Signals | ||
| Intent Data | ||
| Org Charts | ||
| Real-time Alerts | ||
| Workforce Intelligence |
Management (0 vs 1)
| Feature | Apollo.io | ZoomInfo |
|---|---|---|
| Territory Management |
Mobile (1 vs 0)
| Feature | Apollo.io | ZoomInfo |
|---|---|---|
| Mobile App |
Notifications (2 vs 0)
| Feature | Apollo.io | ZoomInfo |
|---|---|---|
| Job Change Alerts | ||
| Real-Time Alerts |
Outreach (0 vs 3)
| Feature | Apollo.io | ZoomInfo |
|---|---|---|
| Email Finder | ||
| Sales Engagement Tools | ||
| Social Selling Tools |
Productivity (1 vs 0)
| Feature | Apollo.io | ZoomInfo |
|---|---|---|
| Bulk Actions |
Prospecting (2 vs 0)
| Feature | Apollo.io | ZoomInfo |
|---|---|---|
| List Building | ||
| Saved Lists |
Search (2 vs 0)
| Feature | Apollo.io | ZoomInfo |
|---|---|---|
| Advanced Search Filters | ||
| Technology Filtering |
Security (0 vs 3)
| Feature | Apollo.io | ZoomInfo |
|---|---|---|
| Audit Logs | ||
| Role-Based Access Controls | ||
| Single Sign-On |
Support (0 vs 2)
| Feature | Apollo.io | ZoomInfo |
|---|---|---|
| Dedicated Account Manager | ||
| Training & Onboarding |
Team Management (1 vs 0)
| Feature | Apollo.io | ZoomInfo |
|---|---|---|
| Team Collaboration |
Unique Features
Only in Apollo.io (34)
Permission Controls
AI Copywriting Assistant
Calling Analytics
Email Tracking
Lead Attribution
Multi-Channel Attribution
Reporting Templates
Sales Dashboard
Prospecting Workflows
Smart Sequences
Call Transcription
Dialer & Call Recording
SMS Campaigns
Contact Database
Prospect Insights
Bulk Email Import
Data Enrichment
Duplicate Detection
Email Verification
Email Warm-up
+ 14 more unique features
Only in ZoomInfo (33)
Advanced Reporting
Deal Insights
Industry Benchmarking
Lookalike Audiences
Meeting Intelligence
Opportunity Scoring
Sales Productivity Analytics
Lead Routing
Email Campaign Builder
Compliance Monitoring
B2C Contact Data
Company Intelligence
Contact Intelligence
Data Verification
Phone Number Lookup
Second and Third-Party Data
Technographics
CRM Integration
Buyer Journey Insights
Company News & Events
+ 13 more unique features
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