Apollo.io vs Invoca
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Apollo.io offers more features (43 vs 12) and more integrations (28 vs 1). Starting price: Apollo.io at $49/mo vs Invoca at Contact Sales. Apollo.io has 43 unique features while Invoca has 12 unique features, with 0 features in common.
| Apollo.io | Invoca | |
|---|---|---|
| Category | Sales Intelligence | Sales Intelligence |
| Total Features | 43 | 12 |
| AI-Powered Features | 10 | 4 |
| Starting Price | $49/mo | Contact Sales |
| Pricing Tiers | 5 | 0 |
| Integrations | 28 | 1 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 72% | 30% |
Feature Comparison by Category
AI & Analytics (1 vs 0)
| Feature | Apollo.io | Invoca |
|---|---|---|
| Conversation Intelligence |
AI & Automation (1 vs 0)
| Feature | Apollo.io | Invoca |
|---|---|---|
| AI-Powered Lead Scoring |
AI & Productivity (1 vs 0)
| Feature | Apollo.io | Invoca |
|---|---|---|
| AI Copywriting Assistant |
AI / Marketing Analytics (0 vs 2)
| Feature | Apollo.io | Invoca |
|---|---|---|
| AI-Powered Call Tracking | ||
| Invoca Signal AI |
Account Management (1 vs 0)
| Feature | Apollo.io | Invoca |
|---|---|---|
| Account-Based Marketing |
Administration (1 vs 0)
| Feature | Apollo.io | Invoca |
|---|---|---|
| Permission Controls |
Analytics (6 vs 0)
| Feature | Apollo.io | Invoca |
|---|---|---|
| Calling Analytics | ||
| Email Tracking | ||
| Lead Attribution | ||
| Multi-Channel Attribution | ||
| Reporting Templates | ||
| Sales Dashboard |
Automation (3 vs 0)
| Feature | Apollo.io | Invoca |
|---|---|---|
| Prospecting Workflows | ||
| Smart Sequences | ||
| Workflow Automation |
Communication (3 vs 0)
| Feature | Apollo.io | Invoca |
|---|---|---|
| Call Transcription | ||
| Dialer & Call Recording | ||
| SMS Campaigns |
Contact Center (0 vs 4)
| Feature | Apollo.io | Invoca |
|---|---|---|
| Call Coaching & Quality Management | ||
| Call Conversion Rate Optimization | ||
| Contact Center Conversion | ||
| Multi-Location CX Management |
Customization (1 vs 0)
| Feature | Apollo.io | Invoca |
|---|---|---|
| Custom Fields |
Data (1 vs 0)
| Feature | Apollo.io | Invoca |
|---|---|---|
| Contact Database |
Data Enrichment (1 vs 0)
| Feature | Apollo.io | Invoca |
|---|---|---|
| Prospect Insights |
Data Management (3 vs 1)
| Feature | Apollo.io | Invoca |
|---|---|---|
| Bulk Email Import | ||
| Data Enrichment | ||
| Duplicate Detection | ||
| First-Party Customer Data Activation |
Data Quality (1 vs 0)
| Feature | Apollo.io | Invoca |
|---|---|---|
| Email Verification |
Developer Tools (1 vs 0)
| Feature | Apollo.io | Invoca |
|---|---|---|
| API Access |
Email Management (1 vs 0)
| Feature | Apollo.io | Invoca |
|---|---|---|
| Email Warm-up |
Engagement (2 vs 0)
| Feature | Apollo.io | Invoca |
|---|---|---|
| Email Outreach Campaigns | ||
| Scheduled Sending |
Integration (3 vs 0)
| Feature | Apollo.io | Invoca |
|---|---|---|
| CRM Sync | ||
| LinkedIn Integration | ||
| Salesforce Advanced Sync |
Integrations (0 vs 1)
| Feature | Apollo.io | Invoca |
|---|---|---|
| No-Code & Low-Code Integrations |
Intelligence (3 vs 0)
| Feature | Apollo.io | Invoca |
|---|---|---|
| Company Insights | ||
| Competitor Research | ||
| Hiring Signals |
Marketing Analytics (0 vs 4)
| Feature | Apollo.io | Invoca |
|---|---|---|
| Attribution Tracking | ||
| Inbound Call Tracking | ||
| Marketing Analytics | ||
| Paid Search Optimization |
Mobile (1 vs 0)
| Feature | Apollo.io | Invoca |
|---|---|---|
| Mobile App |
Notifications (2 vs 0)
| Feature | Apollo.io | Invoca |
|---|---|---|
| Job Change Alerts | ||
| Real-Time Alerts |
Productivity (1 vs 0)
| Feature | Apollo.io | Invoca |
|---|---|---|
| Bulk Actions |
Prospecting (2 vs 0)
| Feature | Apollo.io | Invoca |
|---|---|---|
| List Building | ||
| Saved Lists |
Search (2 vs 0)
| Feature | Apollo.io | Invoca |
|---|---|---|
| Advanced Search Filters | ||
| Technology Filtering |
Team Management (1 vs 0)
| Feature | Apollo.io | Invoca |
|---|---|---|
| Team Collaboration |
Unique Features
Only in Apollo.io (43)
Account-Based Marketing
Permission Controls
Conversation Intelligence
AI-Powered Lead Scoring
AI Copywriting Assistant
Calling Analytics
Email Tracking
Lead Attribution
Multi-Channel Attribution
Reporting Templates
Sales Dashboard
Prospecting Workflows
Smart Sequences
Workflow Automation
Call Transcription
Dialer & Call Recording
SMS Campaigns
Custom Fields
Contact Database
Prospect Insights
+ 23 more unique features
Only in Invoca (12)
AI-Powered Call Tracking
Invoca Signal AI
Call Coaching & Quality Management
Call Conversion Rate Optimization
Contact Center Conversion
Multi-Location CX Management
First-Party Customer Data Activation
No-Code & Low-Code Integrations
Attribution Tracking
Inbound Call Tracking
Marketing Analytics
Paid Search Optimization
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