Adobe Analytics vs Rows
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Adobe Analytics offers fewer features (33 vs 39) and fewer integrations (2 vs 10). Starting price: Adobe Analytics at Contact Sales vs Rows at $8/mo. Adobe Analytics has 33 unique features while Rows has 39 unique features, with 0 features in common.
| Adobe Analytics | Rows | |
|---|---|---|
| Category | Analytics | Analytics |
| Total Features | 33 | 39 |
| AI-Powered Features | 3 | 4 |
| Starting Price | Contact Sales | $8/mo |
| Pricing Tiers | 0 | 4 |
| Integrations | 2 | 10 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 50% | 85% |
Feature Comparison by Category
AI (2 vs 4)
| Feature | Adobe Analytics | Rows |
|---|---|---|
| AI Analyst | ||
| AI Content Generation | ||
| AI Tasks | ||
| AI-powered tools | ||
| Automated insights and actionable results | ||
| PDF Import with AI Vision |
Analysis & Visualization (4 vs 0)
| Feature | Adobe Analytics | Rows |
|---|---|---|
| Cross-role journey visualization and insights | ||
| Guided, self-serve analysis | ||
| High-speed, ad hoc analysis and visualization | ||
| Unlimited data exploration |
Analytics (0 vs 1)
| Feature | Adobe Analytics | Rows |
|---|---|---|
| Insights |
Attribution (3 vs 0)
| Feature | Adobe Analytics | Rows |
|---|---|---|
| Advanced multi-touch attribution for B2B | ||
| Cross-channel attribution | ||
| Flexible attribution and pathing analysis |
Automation (0 vs 1)
| Feature | Adobe Analytics | Rows |
|---|---|---|
| Automation |
B2B Analytics (2 vs 0)
| Feature | Adobe Analytics | Rows |
|---|---|---|
| Account- and buying-group–level analysis | ||
| Unified B2B data across the funnel |
Collaboration (0 vs 4)
| Feature | Adobe Analytics | Rows |
|---|---|---|
| Folders | ||
| Guest Members | ||
| Real-time Collaboration | ||
| Workspaces |
Community (0 vs 2)
| Feature | Adobe Analytics | Rows |
|---|---|---|
| Community Gallery | ||
| Public Workspaces |
Compliance (1 vs 0)
| Feature | Adobe Analytics | Rows |
|---|---|---|
| Regulatory compliance |
Content Analytics (3 vs 0)
| Feature | Adobe Analytics | Rows |
|---|---|---|
| AI-powered content attribution | ||
| Asset-level performance measurement | ||
| Content impact across the customer journey |
Data Analysis (0 vs 1)
| Feature | Adobe Analytics | Rows |
|---|---|---|
| Sort & Filter |
Data Governance (2 vs 0)
| Feature | Adobe Analytics | Rows |
|---|---|---|
| Data governance controls and privacy features | ||
| Enterprise-grade data collection and governance |
Data Integration (1 vs 0)
| Feature | Adobe Analytics | Rows |
|---|---|---|
| Real-time data integration |
Data Management (2 vs 4)
| Feature | Adobe Analytics | Rows |
|---|---|---|
| Cell Enrichment | ||
| Data Tables | ||
| Import & Export | ||
| Public Databases | ||
| Unified customer profiles | ||
| Unified customer-level data model |
Integration (2 vs 6)
| Feature | Adobe Analytics | Rows |
|---|---|---|
| Connectors | ||
| Custom API Endpoints | ||
| Custom Integrations | ||
| Integrations | ||
| Native integration with Adobe Experience Platform and Customer Journey Analytics | ||
| Rows API | ||
| Tight integration with Adobe Experience Platform | ||
| Web Requests |
Journey Analysis (1 vs 0)
| Feature | Adobe Analytics | Rows |
|---|---|---|
| Cross-device and cross-channel journey analysis |
Learning (0 vs 1)
| Feature | Adobe Analytics | Rows |
|---|---|---|
| Documentation |
Optimization (1 vs 0)
| Feature | Adobe Analytics | Rows |
|---|---|---|
| Continuous web optimization |
Performance (1 vs 0)
| Feature | Adobe Analytics | Rows |
|---|---|---|
| Low-latency data processing |
Product Analytics (2 vs 0)
| Feature | Adobe Analytics | Rows |
|---|---|---|
| Event-based product insights out of the box | ||
| User and cohort analysis |
Reporting (3 vs 0)
| Feature | Adobe Analytics | Rows |
|---|---|---|
| Advanced reporting and attribution | ||
| In-depth reporting | ||
| Powerful reporting capabilities |
Security (0 vs 1)
| Feature | Adobe Analytics | Rows |
|---|---|---|
| SAML SSO |
Segmentation (2 vs 0)
| Feature | Adobe Analytics | Rows |
|---|---|---|
| Advanced, unlimited segmentation | ||
| Deep, flexible segmentation |
Sharing (0 vs 5)
| Feature | Adobe Analytics | Rows |
|---|---|---|
| Data Visibility Controls | ||
| Embed Charts | ||
| Embed Tables | ||
| Forms | ||
| View Mode |
Spreadsheet (0 vs 9)
| Feature | Adobe Analytics | Rows |
|---|---|---|
| Actions Menu | ||
| Conditional Formatting | ||
| Elastic Grid | ||
| Flexible Layout | ||
| Interactive Elements | ||
| Quick Command | ||
| Spreadsheet Functions | ||
| Templates Gallery | ||
| Version History |
User Experience (1 vs 0)
| Feature | Adobe Analytics | Rows |
|---|---|---|
| Accessible analytics tools |
Unique Features
Only in Adobe Analytics (33)
AI-powered tools
Automated insights and actionable results
Cross-role journey visualization and insights
Guided, self-serve analysis
High-speed, ad hoc analysis and visualization
Unlimited data exploration
Advanced multi-touch attribution for B2B
Cross-channel attribution
Flexible attribution and pathing analysis
Account- and buying-group–level analysis
Unified B2B data across the funnel
Regulatory compliance
AI-powered content attribution
Asset-level performance measurement
Content impact across the customer journey
Data governance controls and privacy features
Enterprise-grade data collection and governance
Real-time data integration
Unified customer profiles
Unified customer-level data model
+ 13 more unique features
Only in Rows (39)
AI Analyst
AI Content Generation
AI Tasks
PDF Import with AI Vision
Insights
Automation
Folders
Guest Members
Real-time Collaboration
Workspaces
Community Gallery
Public Workspaces
Sort & Filter
Cell Enrichment
Data Tables
Import & Export
Public Databases
Connectors
Custom API Endpoints
Custom Integrations
+ 19 more unique features
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